Taiping Bird Has Become The Potential Of Long-Term Growth Of Blue Chip Stocks In The Apparel Industry.

Optimistic about the future growth potential of the company.

Zhang Jiangping, chairman of fashion apparel, continued to increase shares of the company.

Ningbo Pacific bird

Clothing Limited by Share Ltd (Limited by Share Ltd) announced yesterday that the company's actual controller Zhang Jiang Ping, the controlling shareholder Taiping Bird Group Co., Ltd. and its wholly owned subsidiary, Ningbo Peng Yuan Asset Management Co., Ltd. plans to increase Taiping bird with its own capital within 6 months from the date of 14 this year.

Shares are expected to increase the amount of not less than 50 million yuan, the maximum limit of stock holdings should not exceed 1% of the total share capital of the company.

According to the progress of the report, in November 22nd, Peng Yuan assets increased 410 thousand and 700 shares of the company through the Shanghai stock exchange and increased its holdings by 9 million 995 thousand and 600 yuan.

According to the world clothing shoes and hats net, on November 28, Zhang Jiangping increased 388 thousand shares of the company through the Shanghai stock exchange, increasing the amount of 9 million 999 thousand and 500 yuan.

In November 30th, Zhang Jiangping, an additional shareholder, increased 326 thousand and 400 shares of the company through the Shanghai stock exchange, increasing the amount of 8 million 751 thousand and 800 yuan.

Some analysts believe that Zhang Jiangping and the group's wholly owned subsidiary's frequent holdings reflect their firm confidence in the future development of the group.

In fact, recently, many industry analysts said that the performance of Taiping bird clothing turned upward, and the marginal competitive advantage continued to improve in the next three years.

According to Taiping bird clothing announced in the first three quarters of 2017, during the reporting period, the company achieved operating income of 4 billion 313 million yuan, an increase of 9.73% compared with the same period last year, and net profit of 170 million yuan, down 28.73% from the same period last year.

By the end of the reporting period, there were 4173 stores under the group, including 1235 Direct stores and 2938 franchised stores.

From the industry as a whole, China's brand clothing market is still growing steadily.

Although the textile and apparel market was weak in the capital market in 2017, analysts believe that with the continuous release of market risks, many enterprises have returned to a reasonable level of valuation, and physical sales are beginning to pick up, and consumer confidence is also rising.

In this case, there will be signs of recovery in the industry in 2018, and the market will pay more attention to the leading brands of Taiping bird clothing and other industries.

From the inside of the brand, after upgrading the brand and changing channels, Taiping bird clothing has become the potential for long-term growth in the apparel industry.

First of all, Taiping bird clothing has been basically upgraded through a thorough youthful strategy.

The group set up the post 95 market ahead of schedule to upgrade the potential population that has not yet been fully developed through the promotion of visual image and social media strategy.

With this part of the consumer growing up, other products lines in the large brand matrix of Taiping bird clothing can continue to follow and meet the needs of this group of users, thereby improving user stickiness and interaction depth.

In terms of price, the women's wear of Taiping bird's clothing tries to close to the level of consumption after 90 years, with the core price of 200-500 yuan to meet the consumption ability of the group, and gradually mature the loyal consumers after 95.

At present, its youthful image has gradually become popular among the people.

Secondly, Taiping bird clothing has gradually completed the adjustment of the channel structure, and the new channel revenue accounted for more than 50%.

At the same time, the group is focusing on new retail sales.

In September 20th, Taiping bird clothing and Alibaba's Tmall reached the new retail strategy cooperation intention.

The company said that the two sides intend to carry out new retail strategic cooperation in the field of brand building, big data application, consumer operation, online and offline channel integration and international market development.

In 2020, the company's sales volume will reach 20 billion, of which online sales will reach 10 billion, which will account for 50% of the total sales.

The 2016 earnings report released by Taiping bird clothing showed that the group's online retail sales reached 2 billion 100 million yuan last year, accounting for nearly 20% of the total retail sales of clothing. This also means that online sales of Taiping bird clothing will increase by nearly 4 times over the next 3 years.

If successful, Taiping bird clothing will be able to surpass the current highest revenue China clothing retail group Hai Lan home.

At present, as a retail oriented multi brand fashion clothing company, Taiping bird clothing has five major brands, the core brand of Peacebird Woman and Peacebird Men, new brand music CHO Ledin, children's Mini Peace, as well as the initial brand Material Girl and Amazing Peace, forming a multi age, full category of fashion fashion brand echelon.

In the past week, Taiping bird clothing price has risen by 8%, and its market value is about 13 billion.

More interesting reports, please pay attention to the world clothing shoes and hats net.