It Is Both An Opportunity And A Challenge For The Retail Industry To Move Towards Artificial Intelligence.

According to the world clothing and shoe net, recently, the advisory body, Accenture, predicted in a research report that artificial intelligence will become a new driving force for China's economic growth. By 2035, artificial intelligence will boost China's economic growth rate by 1.6 percentage points, creating an additional 7 trillion and 100 billion dollars in economic income.

Which industries can get the bonus of 7 trillion and 100 billion dollars? Accenture has chosen 30 industries, the first is

The second is agriculture, forestry and fisheries, while the third is retail and logistics.

"The retail industry will affect the whole market and affect all walks of life, because it is the most widely consumed business mode."

Professor Chen Chunhua, Professor of the National Development Research Institute of Peking University, said this in a speech recently.

。

Since the beginning of this year, the retail industry in China has undergone tremendous changes. The emergence of new species is endless, and no retail business has gone to the draught.

The old retail industry is rapidly iterating. Is this the speed of the Internet?

Two routes of retail competition in the future

In this upgrading of the retail industry, there are many views on future conjecture.

Intel labs report on the future of the retail industry pointed out that at present, customers will interact with brands and products in different time and equipment at different times in a day. Therefore, relying on the advantages of intelligent Internet computing, combining the characteristics of network operators with the good customer experience of a physical store is undoubtedly an increase in user loyalty and promotion.

Experience the most effective means.

In the view of Chen Haibo, the founder of Shenzhen Lan technology, the future retail business involves two routes: "the electric business enterprise thinks that the Internet is big data era, another view is that the future of the retail industry is the era of artificial intelligence, and the Internet and big data are the foundation of the AI era."

Intel's view reflects the change in consumer behavior. In order to meet the needs of multi screen consumers, there should be a seamless retail solution. Chen Haibo's two lines can be "reconciled", because in the two directions of future retail, big data and artificial intelligence are not contradictory: the foundation of human intelligence is big data. This is a consensus.

It can be recalled that 62 years ago, when AI technology appeared, it did not develop very fast. In the 90s of last century, the technology of global AI was matured. "AI technology is not much more advanced than that stage. In the last two years, the production of massive data has made the application scene of machine learning very broad."

Dr. Li Xiuquan, the Chinese Academy of science and technology development, told the media.

In Li Xiuquan's view, information technology in recent one hundred years is divided into three stages: digitalization, networking and intellectualization.

"At present, the digital dividend has basically disappeared, the global personal computer (PC) sales are declining, networking is still developing, the application of mobile Internet is infiltrating into various industries, and intelligence is just beginning, this stage includes the first two stages of scientific and technological achievements, artificial intelligence and big data as the representative technology."

Retail industry moves towards AI

Looking back at Accenture's report, it is predicted that China will be the most profitable country in the wave of artificial intelligence, and will surpass other developed countries, such as Britain, Japan and other emerging economies.

At the same time, some experts believe that China has three foundations for developing AI: massive data, demand and talents.

First of all, the demand for artificial intelligence in Chinese society is manifested in two aspects: first, starting from the consumer side; under the background of consumption upgrading, the demand for individuation and quality is constantly generated, and the requirement is made to the production end in reverse direction, which will lead to the intelligent ability of production to a certain height.

Not counting China's exports, only to meet the domestic consumer market of 1 billion 300 million people, it has been able to quickly make the manufacturing industry combine artificial intelligence with industrial upgrading.

Two, for large or small Chinese enterprises, they have been hesitating for a long time at the crossroads of development. "Capital dividends and demographic dividends of Chinese society have expired, and the development of traditional technology is limited. Artificial intelligence has become a must to set foot on the road, and the strength of this increasingly powerful force will provide new kinetic energy for the development of China's economic development."

Chen Xiaobing analysis.

Then analyze the current situation of artificial intelligence talent reserve in Chinese society.

A recent article in the people's Daily described that more and more Chinese scientists were chairing the global academic conference on artificial intelligence, and the White House report also pointed out that the number of papers published by China in the field of deep learning (AI) has surpassed that of the United States. In addition, the core of AI is algorithm, which is based on mathematics. The number of artificial intelligence papers published in China in 2017 has surpassed that in the United States.

According to PWC statistics, the number of artificial intelligence patents in China has increased by 200% over the past two years.

Finally, take a look at big data. It is an important foundation for AI, and Chinese society has massive data to lay the foundation for the development of AI.

In an interview this year, David Kenny, senior vice president of IBM Watson and cloud platform business, quoted the example: "in the second second, the world sends 2 million 500 thousand mail together, and every 15 minutes, we can create 2 billion 300 million geographical location weather forecast data around the world."

China's social data is growing at an extremely rapid rate, which confirms Wang Jian's prediction a few years ago: the future society is always online, and the result of online is producing more big data.

The retail industry also brings data. The booming e-commerce brings new data, which is both an opportunity and a challenge for China.

"If we look at the retail industry today, we will find that almost 3/4 of customers feel that their demand can be fully met after the data are available now. IBM is particularly concerned about the development of China's retail industry, because China is leading this trend."

David Kenny said.

Statistics show that since 2015, China has become the world's largest e-commerce platform, accounting for 8% of the world's retail sales, and the growth rate of China's retail industry is increasing.

AI retail sales are just beginning.

Earlier this year, when reporters interviewed Fu Li convenience store chairman Zhang Li, he mentioned a view that artificial intelligence technology can help entity stores clearly identify users, and this information is also free from human collection and privacy violations.

At present, the biggest pain point of physical stores is customer identification, but the solution is more complicated: paying attention to the public numbers and filling in the list of membership cards, all of which are more or less related to the user's privacy.

{page_break}

The Fu Fu convenience store's plan is artificial intelligence technology's "non immersive customer system". It uses every low store camera and the face recognition technology to identify the store users. "When the user comes to the store one day, he will suddenly get tenth free tickets. This is a privilege for him." Zhang Li said, "upload the face information to the background and change it into a string of yards. These serial numbers will not be restored to the image. The people in the shop do not have to worry about their photos being pmitted."

When it comes to AI, the retail industry has to mention Amazon Go.

It first used black technology to clearly display the shape of future supermarkets. These technologies include face recognition, camera, pressure, infrared, volume sensors and other technologies to perceive customers' shopping process.

This practice has undoubtedly inspired China's retail industry, which has been struggling to explore, directly or indirectly led to the outbreak of China's uninhabited retail business this year.

But in the face of many unmanned retail formats appearing on the market, Chen Haibo of Shen Lan technology believes that they are not real AI projects.

First, the Internet of things genre.

RFID RFID stickers, no people at the front desk, but there are more people in the background.

Second, the Internet genre.

The mobile phone sweep sweep, originally went to the store to take the money to be possible to buy, now does not have the handset as if anything may not do, sweep the code to enter the door, oneself relies on the credit sweep code settlement, we think this is also not the consumer wants.

Third, the combination of the Internet of things and the Internet genre.

For example, coffee shopping, the three or four step shopping process of ordinary stores is expanded to more than ten steps. Is it consumers' preference?

Fourth, AI schools.

"Shops in the future should be alive and have their own brains, which can be completed based on accurate identification and analysis of users, commodities, needs and habits."

The reason behind the unpopularity is that China's offline retail industry is in urgent need of new technologies, such as AI, to save less people and higher costs. More and more leading enterprises and innovative enterprises are working on artificial intelligence to change retail.

The Gartner prediction confirms this: by 2020, 85% of the interaction between consumers and retailers will be solved by AI.

The future is not far, the future has come!

More interesting reports, please pay attention to the world clothing shoes and hats net.