Bosideng: Down Is Still The Main Business, And The Down Business Is Rising Strongly.

According to the world clothing shoes and hats net, recently,

International Holdings Limited disclosed 2017 mid-term results, benefiting from two new Boston homes and new acquisitions during the year.

Brand KOREANO (Correa Nor) and (KLOVA) Koroba, in the first half of the year, the company's operating income increased by 15.3%, achieving 2 billion 959 million yuan, and net profit increased by 11% to 175 million yuan.

Bosideng's three major businesses

The income of down business, OEM processing business and non feather down business was 1 billion 484 million yuan, 677 million yuan and 798 million yuan respectively, and the down and OEM processing management business increased by 2.3% and 1.9% respectively compared with that of the previous year.

Judging from its performance, this is the acceleration of Bosideng's performance after 2016.

At present, from the 2017 medium-term financial data of more than 30 well-known domestic apparel enterprises, the revenue has ranged from hundreds of billions to billions of dollars. The overall growth trend is clearly improving.

Strain, innovation, empowerment, brand revitalize

In the face of ever-changing market, Bosideng gradually adjusted its business strategy, optimized the retail network, and constantly tried to innovate to pform the retail mode closer to the market and consumers. In 2016, it gained 6 billion 817 million yuan of revenue and net profit increased by 39.5% to 392 million yuan.

Since 2016, Bosideng seems to know more about consumers, constantly innovate, launch more new product lines, pay more attention to the use of fashion elements, bring fresh feelings to the market and consumers, and successfully create a young, lively and fashionable image for Bosideng brand.

Bosideng and Disney jointly launched the Disney series down jacket, to a certain extent, eliminate the brand stereotype of consumers.

Data show that Bosideng Disney store has been the first to promote the development of the 42 families to 306 now, and contribute to Bosideng's brand younger.

This year, a hip-hop fashion craze has taken place in China's hip-hop. Bosideng is also quick to respond. The nine strong player, Li Daben, is offering a full wave of "Bosideng * Li Da Ben". The rapid radiation coverage of young people also shows the fashion attitude of Bosideng.

With the advent of the new retail era, new technologies such as big data and artificial intelligence are comprehensively upgrading the supply chain of traditional industries, and will eventually form a consumer centered digital closed loop, which will also bring significant upgrading opportunities to the garment industry.

Bosideng said that in recent years, through efforts, the company's sales network layout is becoming more reasonable and more initiative in operation.

According to the consumption demand of the market, new technologies such as big data are integrated into the field of supply chain subdivision, and the fine management of retail is promoted.

By strengthening the terminal's retail data analysis, we will follow up the sales situation of each category at the retail level weekly, and make timely adjustment to enhance operational efficiency and respond to the market change rate quickly.

Eiderdown is still the main business, and the down business is rising strongly.

For down garment, seasonal and regional dependence is more obvious than other garments. Therefore, Bosideng pays more and more attention to multi brand strategy, from single business mode to multi brand matrix pformation.

From the data, the down business accounted for 67.2% of the group income and 50.1% of the 2017 medium term income in 2016. Although the proportion decreased, the down payment business was still the main source of income for Bosideng, and the growth of the main brands such as Bosideng and Bing Jie continued. It also promoted the retail business of the down duty business to increase from 221 to 4531 since the beginning of the year.

It is noteworthy that Bosideng non down wear business, which is made up of women's wear, men's wear and home, has been increasing rapidly. The proportion of Bosideng's total income has increased from 17.6% last year to 27%.

Among them, women's clothing became the main driving force of non feather down business. During the period, two women's clothing brands, including corleano and kolba, were purchased, which made women's clothing account for 63.3% of the total income of non feather down businesses and contributed 505 million yuan to the total.

In fact, over the past few years, Bosideng has been expanding women's clothing business through acquisitions.

The company has indicated that women's clothing will replace the OEM processing business in fiscal year 2018, making it the second largest source of profit for the group.

At present, from the above performance, women's clothing business is expected to be a big probability.

Besides the women's clothing, Bosteng's home business just launched last year also showed a strong accumulation.

China Daily reported that Bosideng earned 204 million yuan in household income, accounting for 25.5% of the non feather down business.

After a year's operation, the products and styles of home products are gradually recognized by consumers. The products mainly include bed products, home clothes, underwear and bra, and gradually form a clear series of seasons.

According to the China Daily, the income and share of Bosideng OEM processing business is also higher than that of the same period last year.

Recorded income of 677 million yuan, accounting for 22.9% of the company's total revenue, up 1.9% over the same period last year.

This year, a more complete and mature industrial chain and more efficient production efficiency, some OEM orders from Southeast Asia have returned to China. This also brings good benefits to Boston's OEM processing business.

At present, Bosideng and Itochu group's factories in Vietnam are working well together, and are expected to contribute to the steady improvement of the OEM business in the future.

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