Is Mark Ed Faye Going To Be A Box Horse In The Fashion Industry?

According to the world clothing shoes and hats net, this year,

More than 100 smart stores have landed.

"I am a restless IT man."

Zuo Jingdong laughed.

In March 2011, Zuo Jingdong joined Mark Ed Faye as director of IT.

Subsequently, he was responsible for building the ERP system, membership system and other infrastructure, and was also responsible for the banner.

Reshake.

At present, Zuo Jingdong serves as Mark Ed Faye CIO and serves as general manager of the electricity supplier. He wholeheartedly wants to merge the innovative business of retail with IT.

Some friends joked, "Mark Ed Faye's

With IT flavour. "

In Zuo Jingdong's view, the three most important core infrastructures for mark Hua Fei are intelligent stores, o2o and big data.

During the 618 year of this year, Mark Ed Faye also landed on his first intelligent store.

It is reported that Mark Ed Faye smart store has adopted the new drainage technology including AR technology, and has RFID labels for every commodity in the store.

Through the identification device of the Internet of things, consumers can try to wear clothes and stand behind the smart fitting glasses. The big screen can automatically identify the merchandise ID, show the model's try on effect to consumers, and display product introduction, evaluation and related collocation.

According to data provided by Mark Ed Faye, store sales increased by 300% during the 618 period, and 88% in the 24 hour promotion period.

Reporters learned that, in addition to landing one hundred Tmall wisdom store, Mark Ed Faye also landed 5-10 high-end version of the wisdom store.

In the high-end version of smart stores, in addition to AR drainage function and intelligent shopping guide function, Mark Ed Faye also added store inventory and intelligent shop inspection function.

After the introduction of RFID, shop assistants can basically take stock of work for half an hour.

While improving efficiency, the most important thing is to ensure the real-time performance of store inventory.

The real time of store inventory will be audio O2O full channel to send a single series of problems.

Zuo Jingdong said, "in the shop inspection, the staff can take the mobile phone shop to patrol the shop, see bad photo taking, post a ticket and deal with it.

At the same time, we can monitor all the stores in the headquarters through the camera. "

In fact, in 2014, Mark Ed Faye tried to implement full channel operation and get through the system.

"At that time, many people did not want to, although the technology is mature, but after implementation, it did not go on."

Zuo Jingdong said frankly.

Since last year, Mark Ed Faye has made bold efforts to digitize the store.

At present, all Mark Ed Faye stores can achieve online order and store delivery.

When consumers shop online shop to find missing color, break code and so on, you can scan the two-dimensional code at the scene to enter Mark Ed Faye Tmall flagship store order.

"In 2016, we perceived the time point, and the trend of the times, we can accept it.

Last year, only a small number of franchisees who wanted to try their best started to get through, or some of them reluctantly accepted, but more and more franchisees took the initiative this year.

When it comes to the implementation of the full channel and the distribution of interests among franchisees, Zuo Jingdong admits: "this is not the best mode at present.

"This point is to be changed through the new mechanism, and now it is a split mode, which is not optimal for mark Hua Fei.

No matter 37 or 28, it is not the best way for any channel. We are still exploring and discussing it, which is rather complicated.

However, we can see that last year, double eleven, the O2O line under the single line delivery orders accounted for only 5.2%, this year rose to 13%, 150%.

We believe that with the gradual strengthening of integration, this problem will be solved slowly. "

In the whole process of pformation, the most difficult task for Zuo Jingdong is the change of people's way of thinking.

"Changing ideas requires a process.

Mark Ed Faye used to have two channels - online and offline, but separated from operation.

After putting the whole channel through, the most important thing is integration.

This requires the new retail team to have both wired thinking and wired thinking.

Both data based thinking mode and customer experience should be taken into account. This is a change and challenge for online and offline.

In fact, the electricity supplier may not be able to accept new retail, there are many business people immersed in the traditional electricity supplier in the past, new retail is not only a challenge to the offline, but also a challenge to the traditional electricity supplier.

When asked about the future of Mark Ed Faye's future intelligent store, Zuo Jingdong gave a little thought and gave the answer in his mind: the "box horse fresh life" in the fashion industry.

"The smart store now is digitalization and intellectualization of the sales process of traditional stores, and the" box horse fresh life "of the fashion industry pays more attention to experience besides technology.

I am still thinking about the specific appearance. It may not be the so-called private shop.

I think the operation of unmanned stores may be involved by robots, but people need to exist. He needs more emotional exchanges with consumers, providing services and experience.

More interesting reports, please pay attention to the world clothing shoes and hats net.