C E Line And E-Commerce Settlement Shopping Website In France

According to the world clothing shoes and hats net,

Grabbed the tail of 2017 and launched a shopping website in France on Tuesday before the arrival of the new year.

In addition to the 2018 spring and summer new style, it also sells classic handbags, accessories and ready-made garments.

It is reported that the C e line official business platform will be launched next year in other parts of Europe and the United States, while in the Japanese market.

The promotion was scheduled for 2019.

At present, only France, Corsica and Monaco are in the range of distribution.

Although it is still a small attempt, but as a

The group's last brand in the field of electric business, C e line can't help showing the smile of the old mother.

The reason why people are not surprised is that this year's series of changes in C e line constantly update people's cognition of the brand, and guess one or two about the future development trend.

At the beginning of this year, Pierre-Yves Roussel Roussel, head of LVMH fashion department, revealed that the C line project launched online business in some markets at the end of the year, and set up its own e-commerce website.

In April, C e line new CEO S verine Merle, when she took office, said that the brand should be digitalized.

The two icebreaking operations in the C e line digital process also attracted people's attention. In February, the official account was suddenly opened on the photo social networking site Instagram. As of now, it has 640 thousand fans. In November 14th, C line came to the WeChat public platform, and officially released the first self introduction of only four sentences and a picture, and the amount of reading has nearly 10000.

Obviously, fans' tonality of C e line is clear and not exclusive.

Even if Gucci, Jimmy Choo, Burberry and other luxury brands are often blooming on social networking sites, interacting enthusiastically with celebrities and fans, the cool and low-key appearance of C line is still popular.

Obviously, C e line has extended the minimalist style on the social media platform to its shopping website.

Although simple, most of the styles and codes have been sold out, but it is only 1 days away from the website.

People are expecting and nervous about the digital pformation of C e line.

In particular, when Phoebe Philo, the creative director who had been opposed to digitization, came out of the news in October, leaving the hearts of C line's lovers at heart.

The legendary designer has set C 10 Line for many years in the field of luxury goods. In the hearts of fans, her name has been tied up with C line.

Although it has not clearly revealed the next career planning and whereabouts, because of her persistent attitude towards social media distance, people can not help speculate that the digital pformation of C line may be one of the reasons for her decision to leave.

After the C e line e-commerce platform was launched, some analysts believe that, based on the consistent performance of C line in social media, the digital strategy may not be driven by its strong will, but is more compromising to the current commercial trend.

Most of the luxury goods are looking for dividends in the face of the huge electricity market of 250 billion euros.

Gucci has launched an e-commerce website in China this year. According to the data, the sales volume of e-commerce in the third quarter registered a strong increase of 3 figures, and the total sales increased by 49.4% to 1 billion 550 million euros. In the third quarter of Kai Yun group, the sales of luxury goods online increased by nearly 80%. Hermes also improved the online business. In October, the WeChat Limited shop opened a WeChat Limited shop on the WeChat public account, offering a smart watch Apple Watch Herm s Series 3, and LVMH opened its own e-commerce website 24S 24S vres in June.

From the big environment, luxury business has strong profitability.

According to Bain consultancy data, online sales of luxury goods online increased by 24% over the same period in 2017, reaching 10% of total industry sales.

In the latest survey of Boston consulting firms, the proportion of e-commerce business in the global luxury market is expected to reach 12% in 2020.

Sanford C. Bernstein, a securities brokerage firm, predicts that the luxury electric business will grow at a rate of two times higher than the overall luxury industry. The online luxury paction volume will reach 27 billion euros in 2019.

Thus, whether it is to cater to the needs of consumers or from the perspective of brand development, choosing to enter the field of electricity business is a matter of more advantages than disadvantages.

The relationship between C e line and the electricity supplier finally reached a compromise, but Chanel was still sticking to the last "no electric shock" dignity of the French fashion house.

"If you give everything to everyone directly, you will lose the scarcity."

Bruno Pavlovsky, President of Chanel global boutique, said, "if at some point in the future, we find that E-business does add value to the brand and will do it."

It can be seen that even the current attractive business of electricity providers has not yet shaken Chanel, but it does not rule out the possibility of one day going to the electricity supplier.

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