Lining 2012Remax New Products Released Live

Last week

2012 the autumn and winter new concept movement product Remax series's conference scene, Xiaobian has the honor to arrive from Hongkong's Chaoshan representative Subcrew group -- Sam Lee Sam, Frankie, Kobe.

This season,

And Subcrew hand in hand champion athlete Lin Dan, and Lining brand staged cross-border drama, under the premise of continuing professional sports spirit, in the "remix (mixed)" way and "max (maximum)" way to create a collection of sports function and street fashion in one of the annual tidal wave - Lining 2012Remax series.

At the same time, Lining brand, especially for Lin Dan and Subcrew group to create "ID special section", to commemorate the exercise style, style led sports, breaking the boundaries of the cooperation attempt.

Chaoshan represents Subcrew group -- Sam Lee Sam, Frankie, Kobe

Want to know how Sam Lee and Subcrew group look at the cross-border cooperation? How do you comment on the difficulties and interesting things in the cooperation between Sam Lee and Subcrew in the cooperation with Lining brand? How can you comment on the difficulties and interesting things about Sam Lee and Subcrew in the cooperation with Lining brand through the way of Chaozhou? Then go with Sam Lee to Subcrew.

Xiaobian: Subcrew has co worked with many brands before. Is there any new idea for the future design and development of Subcrew with the cooperation of Lining brand?

Sam Lee: actually, I think it's good for the domestic market because we have another opportunity to let you know what we are doing.

No matter which brand we cooperate with, we all have the spirit of Subcrew. For example, this joint limited shoe size, we use different cloth, different levels, the level of spelling, it seems that the shoes I wear are very hierarchical, everyone is black, but the feeling is different.

And this time, the main object of our cooperation is Lin Dan. Lin Dan knows that he is now a national treasure, not a panda.

He has really done well in sports, and now he is a full champion. It is our honor to cooperate with him.

Although we really did not face to face and sit down to chat, we felt his sportsmanship in the process, and the information that he could bring out a positive energy for everyone.

 

Chaoshan represents Subcrew group -- Sam Lee Sam, Frankie, Kobe

Xiaobian: there is something different between Lining's brand and Hongkong brand. So the three party cooperation of Subcrew, Lin Dan and Lining brand is how to find a balance.

Sam Lee: Fortunately, Lining helped us with production and support behind this time. In design, they gave us a lot of space for us to do. After we finished, he basically did not oppose our ideas and ideas.

For example, when I use this cloth, he has been working hard to find it.

For example, when we find something different, we feel that we can not do it. We feel it is almost the same. It is not far from our imagination.

So in this cooperation, the space they give us is very free, and there is no limit to what we do.

Because design often thinks of is very messy, think of record, but thinking is sometimes very different from reality, and it is not what you think you can do.

So in this cooperation, Lining behind us is supporting us to make shoes, which is unlimited support.

Xiaobian: what kind of coincidence happened to facilitate the cooperation with Lining brand?

Sam Lee: because when we did a cycling activity with Lining last year, everyone felt very comfortable about the event, and everyone was very happy.

After finishing this activity, we also exchanged with each other and talked about what has been done recently. Is there anything that we can cooperate with and promote?

Then, about half a year ago, I said whether I was interested in making another shoe. Before we did any shoes, we helped Lining make a cycling activity. We joined them. As a performance guest, we helped arrange some bicycle players from different places. Because we knew a group of people who liked Fixed Gear very much in different places, such as the United States, Japan, and different cities in China to meet different people.

Unlike last time, the last time I was in charge of liaison and performance, this time I was responsible.

Promotion, because last time we were very happy, so we have this cooperation.

Xiaobian: before the combination of sports and fashion, what kind of design concept was the pair of shoes at that time?

Sam Lee: in terms of shoes, they have already chosen them for us. The shoes have been decided to be the shoes that I wear. Then, on the choice of the shoes cloth, I have selected many different fabrics, hoping to have different levels of feeling in the black.

Why should we spell some gold in it? This is related to Lin Dan.

Because Lin Dan took gold medals, so I hope there are some bright spots in the black, so that we can see that it is not all black and simple. In the middle there is a gold foil, a little gold in the darkness.

It is Lin Dan that is white, we are black, so the effect of wearing two pairs of shoes is a little different, white is cleaner, black is relatively low-key.

Chaoshan represents Subcrew group -- Sam Lee Sam, Frankie, Kobe

Xiaobian: is there a boundary between fashion brands and sports brands? Is there any difference?

Sam Lee: of course, there is a difference, because sports brand is a sport for people to do. Our trend clothes are related to life. It is based on the comparison of personal design, not very popular, but relatively few.

Do you have any common ground between the two?

For example, a fashionable clothing, but shoes may be sports shoes. Many years ago, I personally do not dare to say that other people are not.

The changes in the past ten years, because too many different styles of street brands, such as the United States and Japan, needless to say that the local and Hongkong, we follow the trend of Japan and the United States, and some excellent street brands and well-known sports brand cooperation, the repercussions, as well as followers are you can not imagine.

There are also many supporters of sports brands on the mainland. For example, basketball players like to wear basketball shoes, runners will wear running shoes, so different sports have their supporters. What difference do you have now? I think the difference is a little bit worse.

Of course, apart from cooperation with sports brand, we are still a more independent brand, because we have some shoes ourselves.

I think shoes can be worn all day long, but clothes need to be looked at, looking at different weather, matching and watching occasions. You say that some ceremonious occasions will not be a sports brand unless you are a representative of that.

For example, Lin Dan came to the trend of activities, but a sports brand, but we think he should be, because he is a good representative of this.

So I think everyone should have their own ideas about how to choose and match the trend brand and sports brand.