• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brand Magnates Salute Chinese Elements

    2008/5/16 0:00:00 10560

    Element

    Less than 100 days away from the Beijing Olympic Games, although a handful of "Tibetan independence" elements have blocked the Olympic Games, this has not affected the heat of the Olympic Games. Instead, more people have seen respect for Chinese elements and salute to sports.

    In particular, the three major sports brands in the Chinese market are making use of all kinds of skills, aiming to occupy the dominant position of the Yangtze River through the Olympic Games.

    Let's see, who is the home of today's Olympic Games?

    Tribute to the Chinese elements. In January 2008, Adidas held a new conference in Beijing. The T stage was replaced by a traditional Peking opera stage. The models show the clothes worn by Olympic staff and volunteers at the Olympic Games, all of which have traditional Chinese "auspicious clouds" pattern.

    In February, Nike launched the 84 retro sports culture series, paying tribute to China's first participation in the Olympic Games in 1984 and achieving the breakthrough of "zero", paying tribute to the spirit of eternal sports, and officially opened the curtain of the promotion of Nike Olympic Games in China.

    Nike held an unconventional activity and invited the "golden generation" Xu Haifeng, Lang Ping and Jianhua Zhu, and other excellent athletes of the 80s century to share the spirit of eternal challenge and constant breakthrough by athletes. They will combine the spirit of sportsmanship with the deep feelings of athletes and Nike.

    Almost at the same time, Nike has launched a series of "spring up" series in spring. Nike designers are inspired by the Chinese national anthem, and the four words "get up and go forward" are printed on the top of the clothes with powerful and powerful calligraphy. This is a tribute to China and a tribute to the spirit of struggling for sports.

    Of course, success is also a natural failure. In order to please Chinese consumers, Adidas sells sportswear with the Chinese flag "red and yellow five stars" as its basic pattern in the Hongkong market, which is called a violation of the flag act.

    Despite the bad intentions of doing good deeds, Adidas's mentality of changing the "Chinese style" is clear.

    For China's local sporting goods brand Lining (quotes, information, commentary), this is undoubtedly a good news.

    Many of the products of Li Ning Co have a strong Chinese complex, such as the bow shock absorption system of Zhaozhou Bridge, the use of ancient Chinese armour and Zhong Ding structure of basketball shoes, even in advertising, often use ink, Kung Fu and other Chinese elements.

    All of this is obviously different from the marketing methods of the western style dominated by ADI and Nike in the past years. This is naturally due to the rise of China and the more confident attitude of Chinese young people. But the 2008 Beijing Olympic Games is undoubtedly a shot in the arm, making this trend even more obvious.

    As a result, the Olympic brand and the sports brand of Chinese elements began to become a popular trend. Even the Wall Street journal made a special report on it.

    Ripening online interactive marketing is changing the way people live today in the Internet media. The increasing dependence of consumers on the Internet and the natural attributes of the Internet's precise orientation, interaction, experience and sharing make the 2008 Olympic Games an accelerator for online interactive marketing.

    Three points of the world sports goods brand will not let go of this opportunity.

    Adidas has set up many virtual games and interactive links for the website of the 2008 Beijing Olympic Games. Netizens can choose the Olympic champions who will challenge the Olympic Challenge and display their unique skills. As long as you are creative enough and enthusiastic enough, you can realize the Olympic dream through the way of net friends vote, take part in the "Olympics in my home" TV program, spend the day with your favorite Olympic stars, and realize your Olympic dream in the form of a virtual sitcom.

    In addition, Adidas also designed the "virtual card" of the "adikas". Netizens can win Attica by participating in monthly activities, breaking through Olympic Games and so on, in exchange for Olympic tickets or ADI new clothes.

    In February 6th, Nike officially launched the Olympic network platform "challenge gold medal player" nikegold.com.cn, which has Nike's "Legion" Liu Xiang, Yi Jianlian, Li Na and other training videos, encouraging young people to challenge themselves, shouting "this is a game, it depends on how you play!"

    Slogans and conduct large-scale publicity on major portals, sports and youth websites and video sharing websites.

    Nike will also invite consumers to join an exclusive community on QQ, where users can customize the skin of chat clients and upload or download content freely.

    As early as in 2005, Lining collaborate with the website sports channel for network marketing.

    In the Tencent and in school online, the theme activities of "defending Beijing and who can not" have been launched. From the QQ show sponsored by the sponsorship team to the formation of the "heroic cheer group", Lining's network marketing skills have also been greatly improved.

    No matter "boldly do" or "dream come true" or "defending Beijing", they have gained more space in the Internet world. There is no doubt that online interactive marketing has become the new frontier of sports brand marketing.

    Related links: Nike, Adidas court rob Zheng Zhi recently, Nike sued Adidas and Chinese star Zheng Zhi to jointly carry out breach of contract, violated the economic interests of Nike company, demanded to stop infringement, and compensate for economic losses of 8 million yuan.

    For Nike, Adidas and Zheng Zhijun denied it.

    Adidas believes that Zheng Zhi and Nike are the first to terminate the contract, which is totally "unreasonable" by Nike.

    Zheng Zhi said that the contract signed with Adidas was effective and did not infringe Nike's rights and interests. He would continue to carry out the contract.

    It is understood that disputes arising from sponsorship agreements between the two international sporting goods such as Nike and Adidas and Chinese international Zheng Zhi have been tried in the Chaoyang District court of Beijing, and Nike has finally withdrawn the lawsuit automatically because of insufficient evidence.

    It can be seen that before the opening of the Olympic Games, the battle between Nike and Adidas is also constantly upgrading.

    • Related reading

    Coppelia 2008 Expand Multiple Stores

    Global Perspective
    |
    2008/5/16 0:00:00
    10468

    Columbia Issues Restrictions On Imports Of Footwear Products From China

    Global Perspective
    |
    2008/5/15 0:00:00
    10416

    Nike Or Acquisition Of Chinese Competitors To Expand Its Asian Business

    Global Perspective
    Buy
    |
    2008/5/15 0:00:00
    10429

    Before April This Year, Vietnam'S Imitation Leather Fabric Production And Sales Decreased.

    Global Perspective
    |
    2008/5/14 0:00:00
    10467

    Vietnam'S Clothing And Footwear Exports Surged In The First 4 Months

    Global Perspective
    |
    2008/5/14 0:00:00
    10426
    Read the next article

    Guangdong'S Foreign Trade Growth Slowed Down Significantly

    主站蜘蛛池模板: 九九视频九九热| 故意短裙公车被强好爽在线播放| 成年男女免费视频网站| 国产偷亚洲偷欧美偷精品| 亚洲欧洲日韩在线电影| 99久久国产综合精品成人影院| 要灬要灬再深点受不了看| 欧美国产成人在线| 天天干天天爱天天操| 国产丝袜第一页| 亚洲av无码一区二区三区在线播放| igao为爱寻找刺激| 紧窄极品名器美妇灌| 成人免费观看高清在线毛片| 国产在线观看无码免费视频 | 欧美色图你懂的| 欧洲美熟女乱又伦免费视频 | 国产丰满麻豆videossexhd| 久久99视频精品| 高贵教师被同学调教11 | 小向美奈子中出播放| 国产中文字幕在线观看视频| 久久99国产精品尤物| 美国一级大黄一片免费网站| 女儿国交易二手私人衣物app| 国产一区在线观看视频| 久久青青草原精品影院| 青青草原免费在线| 日韩精品欧美国产精品忘忧草| 国产在线98福利播放视频免费| 久久国产精品免费专区| 久久五月天婷婷| 最近免费中文字幕mv在线电影 | 男人女人做a视频| 小h片在线播放| 亚洲精品456在线播放| av免费不卡国产观看| 男男18gay| 女人扒下裤让男人桶到爽| 亚洲欧美日韩在线一区| 91麻豆国产在线观看|