Looking For The New Power Of Clothing

A few days ago, the sixteenth session. Ningbo International Fashion Festival It opens at Ningbo International Convention and Exhibition Center. The theme of this year's Ningbo clothing festival is "creative Ningbo and neon East". It is the theme of enhancing the R & D design capability of Ningbo garment industry, strengthening international industrial cooperation, expanding marketing channels, and promoting industrial transformation and upgrading. It highlights once again the strength and strength of an old fashion festival.

The Ningbo Clothing Fair has always been the highlight of the Ningbo clothing festival. The fair was founded in 1997 and played an important role in building a huge textile and garment industry cluster in Ningbo. The Expo has opened 6 exhibition centers of the Ningbo International Convention and Exhibition Center. Children's wear There are 2000 booths in the exhibition area, OEM exhibition area, brand discount hall for production enterprises, accessories / garment machinery hall, brand exhibition area, fashion show area and fabric fashion trend exhibition area. Among them, Ningbo has 50% local brands and enterprises, 25% out of town brands, and 25% international brands.

Through the clothing fair, we can see that today's Ningbo garment industry is trying to get rid of the traditional role of traditional manufacturing industry, and hopes to make the clothing industry more competitive through the guidance of its own brand. According to Zhou Anbang, director of the office of Ningbo textile and garment industry, after 30 years of development, Ningbo garment industry has changed from the original manufacturing to the brand era. At present, Ningbo garment industry has formed four echelon development trend.

The first tier companies are mainly traditional enterprises, such as YOUNGOR, Shan Shan, Luo Meng, and so on. The second tier is mainly made by Luo Zi, Ai Mei, Shen Zhou and other modeling enterprises. The third tier is the main brand of fast fashion and virtual business mode represented by Taiping bird, GXG and Bo Yang. The fourth tier is the transformation of many aggressive foreign trade processing enterprises in recent years as women's clothing, children's wear and outdoor leisure wear brands, such as STEVE VIVIAN, AI FabI, and Dabie, which already have a certain scale and influence in the market.

At this fair, whether YOUNGOR, Shanshan, Luo Meng and other old brands, or rising stars Lok ting (Taiping bird's women's clothing brand), fig, STEVE VIVIAN and so on are "dressed up" to convey to the outside world the clothing industry in Ningbo. Branding The signal of development.

YOUNGOR is not only the representative brand of Ningbo garment industry, but also the leading brand of domestic garment industry. At this clothing fair, YOUNGOR unveiled several brands including its YOUNGOR, GY, hemp and so on. In fact, for YOUNGOR's leading brand, the exhibition is not only a simple display of its image. In recent years, under the background of transformation and upgrading of garment industry, YOUNGOR group has set up a technological innovation and innovation system based on market orientation, relying on stock companies, taking technology center as the core, with its technology development department as the foundation, and domestic and foreign scientific research institutes and partners as partners, and has set an example for the transformation and upgrading of the industry.