Yichun'S High-End Home Textile Market Is In A Predicament.

In the spring of 2012, with the opening of a number of large community buildings in Yichun, the local home furnishing materials industry was very good news.

It will also usher in a "comprehensive speed increase".

However, when I was in the Yichun cloth market survey, I found that most cloth art dealers complain that business is difficult to do, and high-end fabric sales are inferior to other high-end products.

Consumer purchasing power is limited.

In Yichun, due to the influence of the economic environment, consumption concept and consumption level, most consumers choose their home textiles and fabric products at a time when they are still cheap and fine.

In addition, Yichun has a small population, and the purchasing power and purchase frequency of home textile and clothing consumers have become one of the important factors restricting the development of home textile industry.

Business mode is passive.

Yichun local enterprises distribution outlets generally adopt the "waiting door-to-door" sales mode, guests enter shop selection, merchants welcome hospitality.

Such passive and single mode of operation is bound to limit its further development.

The phrase "wine is not afraid of alley" is no longer suitable for today's commercial development. Businesses need to actively develop marketing models.

With the improvement of material living standards, people have higher requirements for the varieties, functions and uses of home textile products, and brand products are becoming more and more popular.

Since the development of home textile industry, the enterprises that started on the same race line have gradually opened up distance, some are growing at a high speed, others are catching up with the head-on, while others are struggling.

Roley, cloth art Pavilion, like fish and water, art dragon

The fabric brand has already gained a foothold in the market of all parts of the country. With the strong production strength as their backing, they constantly introduce new ideas, guide consumption, consolidate the market position, form a virtuous circle, and become well known in the domestic market far beyond other brands.

Good companies also need strong distributors to publicize them, ignoring the failure of large brand dealers in the media outlets.

Dealers should strengthen their brand promotion and publicity in their sales area, and choose some low cost media, such as professional magazines, networks, outdoor walls, buses and other forms, and appropriately increase advertising efforts.

The overall quality of sales staff is not high.

Yichun home textile dealers are more interested in sales experience when hiring salesmen, so salesmen are mostly old salesmen aged between 25 and 40.

However, their lack of professional knowledge, poor sales skills and poor sense of service have not kept pace with market development.

A simple example: when customers enter the door, the uniform uniform salesperson smiles and bows to say "welcome to". This not only makes customers feel relaxed but also attracts customers' attention.

However, in the course of the author's investigation, 90% of the shops did not have such basic services, most of which were shoppers visiting their own stores.

The importance of talents is self-evident. We need professionals who are good at communication, affinity, initiative and sales experience.

First, businesses need a set of practical home sales training materials and successful cases.

The training of basic knowledge of products can be formally taken up after strict examination.

According to local brands such as Luo Lai and bu Ge Ge, they organize several specialized training sessions for shopping guides every year.

The display is disordered.

Now, the home textile shop has shifted from the original shelf style display to the "model room" display.

Obviously, it's too old to fold up curtains or hang up and display them.

Businesses should provide consumers with more professional consumption guidance, combine home textile products and other related products into a "model room" to show consumers more intuitive visual effects.

This experiential consumption can increase consumer trust and enhance product reputation.

Excessive attention to price competition

The price is indeed a selling point. However, the comparison of home textile products is no longer confined to the price. The appearance of products, health and environmental protection, pre-sale and after-sale services can not be ignored.

If we still focus on price competition at this time, we will undoubtedly be eager for quick success and instant benefit, and will outweigh the gains.