The First Milan International Shoes Exhibition Will Be Held In Shanghai.

This time

It is part of the internationalization process of shoe manufacturing industry. In the future, a series of activities will be held around the world to promote the realization of this international process.

Among them, Italy manufacturing is the protagonist of this process, while also emphasizing the outstanding achievements of the international shoe manufacturing industry.

The association chose China as the first stop of the Milan international shoe exhibition, because China is one of the most prosperous and dynamic markets in the footwear industry, showing real business opportunities.

The Italy shoe manufacturers association will work with local partners of Milan exhibition company to create a highly internationalized exhibition activity.

This unique exhibition, specially designed for the most experienced trade professionals in China, will become a business platform for enterprises in Italy and around the world.

Exhibitors can display their products to experts and interact with the largest footwear market in the world.

TheMICAMshanghai will be held at the Shanghai Exhibition Center in the heart of Shanghai. It will be held at the same time with Shanghai fashion week. It will display 2013-2014 mid autumn and winter high-end products in the exhibition area covering nearly 6000 square meters.

Vice chairman of Italy national Footwear Manufacturers Association and world project (World project)

Jimmy Baldini, director of MICAM, said that the Italy national Footwear Manufacturers Association (ANCI) was founded in 1945 and has about 700 member companies to date. In 1945, ANCI

Through TheMICAMshanghai, they want to disseminate successful proprietary technology and exhibit all the elements of Italy's product characteristics.

Shoes exported to foreign countries account for a large proportion in production.

Therefore, participation in these exhibitions beyond national boundaries is of great significance, especially for markets like China, which will grow exponentially over the next few years.

Especially in the 2012-2015 years, the retail market is expected to grow at an annual rate of 20%.

"We support the first exhibition of theMICAM in China. At present, we have held 63 exhibitions in seven leading markets / countries (China, India, Brazil, Russia, South Africa, Turkey and Singapore").

Mr. Enrique Bacharley, chief executive officer of Milan exhibition company, said (Enrico Pazzali).

China is one of the most dynamic markets in footwear industry.

It is understood that in the first quarter of 2012, Italy's exports to China both increased in volume and value: compared with the same period in 2011, the volume of exports from January 2012 to March increased by 40%, while total revenue increased by 77.6% over the first quarter of 2011.

This shows that China's purchasing power has increased greatly due to the growth of the middle class, and people are attracted by quality products.

In this case, it should be noted that the average retail price of each pair of shoes in China is 94 euros, which is one of the highest selling prices in the world.

Over the years, China's growth trend has been very obvious.

Italy's export data show that over the past ten years, compared with the total export volume of Italy, the volume of Italy's exports to the mainland of China and the Hongkong special economic zone has more than doubled. This is an indicator of the health of the Chinese market and a significant fact for the Italy footwear industry.

In 2000, its number accounted for 0.6% and its value was 1.4%. By 2011, its number increased to 1.5%, while its value was 4%.

Over the past few years, some of the best international shoe brands have set foot in the Chinese market, offering shops and exhibition halls in major shopping malls and hotels.

TheMICAMshanghai and other activities are

The most effective way to understand China's fashion trends and trade professionals' ways of doing business is to establish long-term business activities in this activity and profit from the market where the trend of this index is not slowing down.