The Attention Points Of Clothing Store When Changing Seasons

Every time the season changes, the clothing store will change the display design. Then, what questions should the clothing store pay attention to when making seasonal changes? Seasonal display Link.

　 Costume changing season

The final purpose of the window display design and the design of the cargo area combination is still the core task of visual merchandising to achieve sales. In the face of the theme design, the ultimate attention and attention must be shifted to the clothing recommended by the businessmen. If we combine the rules of purchase to analyze the function of seasonal theme information transmission, we can find out the essential content of season changing display at a glance.

The seasonal attributes of clothing products are different seasons and different styles and colors. The style and color characteristics are the basis of actual display. The easy to remember principle is that there are only 1-2 spectators who are focused on each stage on the stage, and only 1-2 customers are preoccupied with each customer's effective purchase view. Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

　　 Seasonal changes look at shop windows

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition. Trend oriented Couture It can often transmit seasonal information faster than natural time. The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant. The advance of seasonal display shows that real fashion clothes always lead the season. Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street. Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season. Taking the natural season as a reference, early preview of the next season's clothing popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.

　　 Season combination of freight yard

The problem of clothing changing season is that the replacement of new and old goods. It is often over season that goods are not allowed to give up the main selling position. One of the promotional functions of clothing is to increase the turnover rate of the whole store through the change of clothing combinations, and to sell different main clothing series at different times, so that all the clothing characters in the sales plan should have the opportunity to play the leading role. When changing seasons, new products should be planned out at different times, and gradually replace all seasonal garments with time.

　　 Over season clothing In the process of design and development, the seasonal transition of products will also be considered. At this time, seasonal clothing should not rush out of the sales stage. First, when the theme of the window changing season is replaced, the guide area and the window combination area are allowed to be transferred to the new season products. When a sports fashion brand makes a series of seasonal changes in summer, the navigation products in summer will be launched in the main window of the open entrance window with the form of the guide platform. The most recent panel wall shelves will display the same series of thematic products, and transmit the strong new season product theme information through the theme series cargo area combination. Inside the cargo yard, there are transitional spring based products.