Canton Fair Garment Orders To Southeast Asia Exports Fell 9.3%

Yesterday, the 112nd Canton Fair closed.

According to official figures, as of November 3rd, 188145 participants from overseas purchasers from the 112nd Canton Fair came from 211 countries and regions. The number of participants was 10.26% less than that of the 111st period.

The turnover was $32 billion 680 million, down 9.3% from the previous one.

Nandu reporters learned yesterday that the Canton Fair is full of risks and highlights several bright spots.

The number of brand pactions increased, demand for imported booths increased, and featured products were popular. In addition, emerging markets rose further, and clothing retail orders shifted to Southeast Asia.

The head of the China Light Industry Arts and crafts import and Export Chamber of Commerce said Southeast Asia's emerging forces "contributed a lot".

Foreign trade experts suggest that external demand decline can not be controlled. It can only rely on the pformation and upgrading of enterprises themselves, innovate in technology, and improve the quality of products.

Purchasers and volume declined

As of November 3rd, 188145 participants from overseas purchasers from the 112nd Canton Fair came from 211 countries and regions, and the number of participants was reduced by 10.26% over the 111st period.

From all continents, Asian purchasers accounted for 54.03%, followed by Europe and America.

In terms of volume, the export volume of the Canton Fair was 32 billion 680 million US dollars, down 9.3% from the previous one.

Among them, the traditional markets such as Europe, America and Japan fell significantly, and the emerging market declined slightly.

The European Union, the United States and Japan fell by 10.5%, 9.4% and 36.6% respectively, thanks to the European debt crisis, the sluggish US economic recovery and Sino Japanese relations.

Transactions in emerging markets declined slightly, and the turnover in ASEAN, the Middle East and BRICs fell by 7.9%, 5.7% and 0.7%, respectively, which were lower than the total turnover and 0.4% in Australia.

Come from

The number of buyers declined sharply.

It is reported that the number of Japanese purchasers in the 110th Canton Fair is 7122, reaching the most recent ten highest value.

But the number of this Canton Fair is only 4920.

In the past, many world-class enterprises, such as Japanese electronics, automobiles and so on, appeared on the face of large buyers.

"There are two reasons for the decline in the number and turnover of the Canton Fair.

First, the main procurement countries and regions, such as the United States, the European Union, Japan and other economic conditions have not improved.

Second, the Canton Fair is declining as an exhibition.

Now there are various exhibitions all over the country, and the rise of online trading platform has caused an impact on the Canton Fair. "

Xiao Lu, deputy director of the international economic and Trade Research Center of Guangdong University of Foreign Studies, flew to Nandu correspondent.

In addition, the Canton Fair has many rooms in short distance.

The proportion of short and medium orders in 6 months is 86.6%.

Due to the autumn trade fair, next year's orders are coming.

Judging from the trade volume and volume of the Canton Fair, the foreign trade situation is not optimistic at least in the first half of next year.

The three highlights of the Canton Fair are organic.

Even though the number and volume of the Canton Fair have declined during the same period, the spokesman of the Guangzhou Trade Fair stressed that the Canton Fair should focus on strengthening the export brand building, optimizing the participating structure and improving the quality of the exhibition in accordance with the requirements of "steady growth, restructuring and promoting balance".

The first bright spot is the increase in brand turnover.

Canton Fair press spokesman, deputy director of China Foreign Trade Center

It said that the turnover of this brand exhibition area was 12 billion 580 million US dollars, down 5.4%, 3.9 percentage points lower than the total turnover.

The average number of orders per brand enterprise is 3 times that of non brand enterprises, and the average turnover is 6.2 times that of non brand enterprises.

Companies with more innovative products and stronger R & D capabilities are significantly better than others.

The second highlight is the strong demand for imported booths and the popularity of featured products.

The number and quality of exhibitors in the Canton Fair Import exhibition have been improved. A total of 552 enterprises in 44 countries participated in the exhibition, an increase of 6.2% over the previous session and 894 booths, an increase of 0.7%.

H oneyw ell, the top 100 fortune list companies, has applied for 10 booths this year.

Famous enterprises in the United States, Britain, Germany and other countries have been actively exhibiting green, environmental protection, high technology and their own characteristics in order to develop the Chinese market.

The third bright spot is the rise of emerging markets.

"At present, the European and American markets still occupy the main force of China's total export volume, but the advantages of emerging markets such as consumption potential, preferential policies and labor costs continue to emerge. Next, more and more enterprises will choose new markets to ease export pressure and expand business."

Wei Tao, managing director of global market group, analyzed.

As the host country of the 2014 World Cup and the 2016 Olympic Games, Brazil, the BRIC nation, has attracted much attention at this fair.

Wang Runsheng, deputy director of the China Import and export trade fair, said that Brazil has become one of the most important export markets and the "going out" strategic base of the Canton Fair in recent years. China and Pakistan have great complementarity in resources, market, trade and investment.

Jiang PJ, executive director of Greater China in France, thinks that many foreign investors are still optimistic about the Chinese market and actively investing in Nandu.

It is reported that its booth has been pferred to the market, and the price is as high as several hundred thousand. "Compared to the investment environment in Europe and America, especially in the central and Western Europe, China is still a fertile land. We did not have much expectation in this exhibition, but the harvest is higher than expected."

In addition, e-commerce pactions on the Guangzhou Fair are active.

According to statistics, the total number of visits to the online Canton Fair website has reached 121 million times.

The intention of the online Canton Fair is $49 million 210 thousand.

Xiao Yaofei told reporters in Nandu, "online trading platform is believed to be the development trend in the future."