Strategies To Improve Channel Dominance Of Garment Enterprises

Since ancient times, businessmen have been "mercenary". They only talk about economic interests in business, and never do anything without economic benefits. The goal of business is very clear, economic interests are the only criteria. The power of reward refers to one. Clothing enterprise Channel members govern other channel members by providing remuneration to other channel members. On the one hand, the acquisition of remuneration power can start from the relevant parties (such as providing preferential prices to retailers and reducing additional requirements for producers); but we are mainly through the effective integration of our own external environment (such as the formulation of a sound and flexible sales clothing business strategy) and internal resources (strengthening management and improving core competitiveness), and reducing operating costs to improve the power of remuneration.

Develop a sound sales strategy. In terms of product structure, we should pay close attention to the proximity of clothing brands, which can reduce and save the cost of entry for the operation and management of modern channel terminals. In the aspect of clothing brand combination, we should pay attention to the low profit line clothing brands and several two or three line clothing brand combinations to make up for the profit margins of the first-line clothing brands. In terms of capital flow, we should pay attention to the peak season of clothing brands to achieve alternation, so as to make reasonable use of funds and maximize the use of funds to earn profits and reduce risks.

Formulate perfect Clothing management strategy 。 First of all, we should make use of the advantage of half terminal to reach agreement with many large clothing brands as far as possible and selectively and a few small and medium garment brand alliances with potential development potential. Secondly, we should make full use of the characteristics of the two dimensional structure of urban and rural areas and develop the three or four line market. The development of the three or four line market can bring huge profits on the one hand; on the other hand, it can learn from the experience in the first-line market, adjust the strategy, and strive to grasp the dominant power of the three or four line market. Third, with the tide of economic globalization, dealers with high quality and strong strength can also strengthen foreign trade, become suppliers of international buyers, speed up their strength and gain substantial returns in the international market competition.

Strengthen the management of garment enterprises. As an economic organization, the effective operation of dealers is the prerequisite for development. We should strengthen the management of garment enterprises at the same time of comprehensively managing the external environment to speed up the power of remuneration. From the point of view of the organizational structure, dealers should manage their distribution network flat to improve the unreasonable structure of customers, move the center downward and develop to the customers to avoid the flat channel of manufacturers and control the two or three distributors and retailers. From the perspective of management functions, first of all, at the height of strategy and in line with the trend of the development of the industry, we should clearly define the direction of the company's development. Secondly, we should formulate sound rules and regulations, especially the management permissions of different business personnel, so as to prevent the inconsistent behaviors of different business people in the business process, improve the effectiveness of internal work and the consistency of external business. Thirdly, we should enhance the efficiency of human resource utilization through strengthening business training and negotiation skills, signing contracts, and so on. Finally, we introduce a performance appraisal system that emphasizes both sales volume and repayment and strengthen supervision so that our operation cost will be greatly reduced.

Based on or belonging to. Control from the basis or attribution refers to other members of a channel as other members of the channel on the basis of behavior or attribution of object to others. Channel members The domination. The premise of domination or domination is that the governed thinks that the dominator is their behavior basis or belonging object, that is, the governed person is willing to act according to or imitate the dominator, and at the same time he is willing to belong to the dominator, and then form a community with the dominator.