Source Of Marketing Channel Risk Of Garment Enterprises

Competitors' risks

Channel is the place for each garment enterprise, and it is also the battlefield of each garment enterprise.

The channel risk that competitors bring to garment enterprises is no less than the risk that intermediaries bring to channels, and many of our garment enterprises are neglecting it.

Competitors also have a sales channel, and the decisions they make to the channel intentionally or unintentionally will bring risks to the channel of garment enterprises.

For example, competitors' logistics efficiency is improved, and logistics support for middlemen is strengthened. If garment enterprises fail to follow up in time, it is very likely that their middlemen will be biased or turn to competitors.

In reality, we usually see the competitors giving the clothing enterprises.

There are: through profits, the middlemen of garment enterprises are betraying the clothing enterprises; the clothes that are intended to buy clothing enterprises are scrambling for goods, disrupting the market order of clothing enterprises; aiming to compete with garment enterprises on some display and booth, and selling sales personnel of corrosive clothing enterprises, etc.

Environmental risk

It is impossible to exist in a vacuum. They must operate in a constantly changing external environment, and these external environments always affect the management of garment marketing channels, thus bringing risks to the channel marketing decisions of garment enterprises.

Huge, chaotic, restless, changeable, and diverse are unavoidable phenomena in Chinese market. In a clothing marketing channel system environment, these factors are inevitable for a garment enterprise to generate risks.

Therefore, it is necessary to know the environmental factors that affect the marketing channel system in advance.

Restlessness.

Both manufacturers and consumers have a mentality of quick success and instant benefit; they are short-sighted and impatient in behavior, and excessive competition among garment enterprises; the environment of the system includes economic environment (recession, inflation, deflation and other economic problems), competitive environment, social and cultural environment, technological environment and legal environment.

Any change of environmental factors in this system will give clothing enterprises an uncertain risk.

Network channel risk

The rise of the Internet is not a small impact on traditional sales channels, but also brings risks to traditional channels.

There are two sides to this risk: first,

If there is no network channel, then for garment enterprises, the network channel is a temptation to clothing enterprises.

The use of network channels is an inevitable trend for clothing enterprises to sell channels in the future. Whether clothing companies adopt or when to adopt them is a big problem.

If we use the network channel, how can traditional channels coexist with network channels without conflict? If not, changeful.

On the one hand, the development and change of the market is indeed changeable and difficult to predict; on the other hand, the relevant policies and regulations of the state are also changing frequently, reflecting the changing characteristics.

It is precisely because our market is too large and the development is uneven, so there are obvious differences.

In different industries, different regions, different systems of clothing enterprises, market conditions are quite different.

Then how should garment enterprises face network marketing?

Second, if garment enterprises have already adopted the network channel, how should clothing enterprises deal with the balance relationship between network channels and traditional channels?

In any case, the rise of the Internet is a great channel risk for clothing enterprises.