Breakthrough Point Of Traditional Clothing Enterprises Stationed In Electric Business

In the absence of a bridge, there are generally three ways for "dry duck" to go by sea, to ship to sea, to buy boats to cross the sea, and to borrow boats to cross the sea. And this is exactly the way it is. Traditional clothing enterprises Three breakthroughs in the electricity supplier will be introduced to you one by one.

Self built B2C platform is the easiest thing for many garment enterprises to think of, and now many garment enterprises have begun to build their own official website trading platform for their own clothing brands. For this way of "shipbuilding and sea going", its advantage is that garment enterprises can fully control the development mode of e-commerce, but its requirements are also very high. This requires clothing enterprises to solve a series of work such as goods supply, information transmission, logistics, service, payment, publicity and so on, among which website publicity and popularity are the most difficult to solve for traditional clothing enterprises. As an e-commerce person has said, "if you don't have 1 billion yuan to do e-commerce for 10 years, then I will advise you to cancel e-commerce." This is not unreasonable. The most important thing to do in e-commerce is to have money and burn it down. Only in this way can you become the winner of e-commerce.

Therefore, the mode of shipbuilding and sea is considered to be too expensive. For the vast majority of garment enterprises, it is recommended that we should think twice before doing so. Of course, this pattern is not acceptable, but clothing enterprises must have the following two conditions:

Clothing enterprises have strong strength, and take e-commerce as part of the strategy of garment enterprises, willing to spend a lot of money; if your clothing enterprises still focus on the traditional channels of the channel, e-commerce is just an attempt, then you must keep a low profile, try not to do more publicity, quietly open shop, quietly make money on it. Clothing brand With a certain reputation, offline brand awareness is conducive to online website promotion and clothing marketing; setting up a brand name brand, traditional clothing enterprises are afraid to have a great impact on traditional channel sales, so clothing enterprises can set up a new brand in other ways. It only sells on the Internet, which is a real brand name, so that it will reduce the impact on offline clothing.

Buy a boat across the sea - buy third party B2C platform. For this pattern, I haven't heard of such news yet, but I know that many clothing companies spend a lot of money on Taobao to buy influential Taobao shops (such a ban Taobao shop), but for this "buy the boat out" mode, I firmly believe that with the growing market of electronic business market, the traditional clothing enterprises are becoming more and more eager to enter the electricity supplier, and e-commerce is obviously a "time-consuming" garment. It is very difficult to achieve the ideal height in the short term. At that time, I estimate that there will be a "buy" existing third party platform, which may be a wholly-owned acquisition, but more is investment and share participation.

There is also some truth in the mode of "buying a ship to sea". Electronic Commerce Between websites, the traditional clothing enterprises also have the habit of "big fish eating small fish", so the traditional clothing enterprises "eat" e-commerce clothing enterprises seems not unusual. For this model, clothing enterprises need the same strength. No ordinary clothing enterprises can do that. After all, few people can afford "luxury cruise ships".