How Clothing Enterprises Break Through The Traditional Marketing Mode

I have been working on this for some time.

The relationship between B2C and C2C, and the future trend, found a problem during the period. At present, B2C consists of two parts, one is the third party B2C platform, such as Jingdong mall, which accounts for 6% of the total e-commerce market in 2010, and the other part is self built B2C platform, such as Lining, accounting for 6.6% of the total e-commerce market, slightly higher than the third party B2C platform.

This phenomenon is enough to show that more and more clothing enterprises have begun to set foot in the field of electronic commerce. In the future, with the development of e-commerce, traditional clothing enterprises will become the trend of clothing marketing in the future for a long time.

For the importance of e-commerce to traditional clothing enterprises, do not want to elaborate too much. In this area, you need to search for information on the Internet. There are thousands of information in front of you to illustrate the advantages and importance of e-commerce.

The most important problem is its advantage in price. Therefore, for many garment enterprises entrusted by traditional channel providers, the first thing is to maintain the interests of traditional channels, maintain the stability of online prices, and try to make online clothing marketing exert great impact on the line. In this article, I want to talk about how traditional clothing enterprises should set up e-commerce.

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E-commerce is indeed a meat and cake, and traditional clothing enterprises enter e-commerce. This is also the demand of the times. However, it is believed that traditional clothing enterprises are not looking for a few people to invest in e-commerce, so it is simple and easy to invest in some websites.

To set up e-commerce, clothing enterprises will have to face two problems. The first is how to directly coordinate with the established distributors and channel providers. Because e-commerce is skipping over the middle channel to connect apparel with consumers, this impact on traditional channels is very large. It is inevitable that dealers will have opinions or even "compelled". The second problem is the problem of goods distribution. The problem of goods distribution is a criticism of channel operators. If it is a traditional channel, it can also be effectively controlled through geographical geography, while e-commerce is totally unrestricted by geography.

I have such a client who complained to me. He used to be a distributor of milk powder in Hunan, mainly taking traditional channels. Because of the excellent quality of clothing, the business was particularly good, but recently he found that many new and old customers bought clothes after buying them in traditional channels, and later they stopped buying them. For a reason, these customers ordered this type of milk powder from the Internet, and the amount of customer churn was very large.

Thinking about these two questions has been bothering me for two days, and has been trying to find a solution. In the end, he reminded me of a few days ago. There was a friend in Shandong doing foreign trade the other day. When he chatted with me, he knew I was doing online clothing marketing, and he told me a sentence:

The water is deep.

If the electronic commerce is compared to the deep sea, then the traditional clothing enterprises will get involved in e-commerce.

Traditional clothing enterprises are becoming more and more eager to enter the electricity supplier, and e-commerce is obviously a "time-consuming" garment. It is very difficult to reach the ideal height in the short term. At that time, I estimate that there will be a "buy" existing third party platform, which may be wholly purchased, but more investment and equity participation are involved.