How To Fill The Sales Gap Of Clothing Store Sales Promotion

There will be light and high season in a year, and there will be high and low peaks in a day.

How can the clothing stores maintain a certain popularity in the off-season and low peak hours, and sell better in the peak season and peak hours? The answer is, of course, sales promotion! How can a single store be independent?

How about choosing a good time to promote clothes?

The timing of promotion can be grasped from 3 cycles, which are usually divided into daily promotion timing, weekly promotion timing and monthly promotion timing.

(1) the promotion time of clothing day. The promotion time of a day is usually divided into temporary promotion and time sales promotion (also called sales promotion).

As the situation is changing rapidly every day, the timing of promotion can occur at any time.

According to the actual situation, we should take relevant promotional measures in the shortest time to catch business opportunities and stimulate sales in time.

The clothing chain stores opened late, and the morning passenger flow was insufficient.

When the shopkeeper of Giordano store found that the number of customers per unit area was still insufficient before 11 o'clock in the morning, it would immediately start a promotion: quickly adjust the music style of the clothing store; send two or three salesmen to stand in front of the door to attract customers, while they clapping their hands rhythmically, while chanting the promotional content.

If it suddenly rains, it will leave the umbrella bed at the door.

If it is necessary to carry out the same product promotion at the same time every day, it is necessary to include it in the "daily routine promotion".

This is time sales promotion, also known as sales promotion.

For example, a restaurant chain has to make a fast food promotion at noon, while the night shift is a barbecue or midnight snack promotion.

(2) the promotion time of clothing week, the promotion time of a week should be captured according to the characteristics of passenger flow or format.

For example, the "5+2" shop should aim at different promotions for 5 days of work day and 2 days of weekends.

If you want to promote the same product every weekend, it is necessary to include "weekly routine promotion".

(3) the promotion time of clothing month.

It depends on the progress of the monthly single store business plan.

For example, if the performance of the first half of the month has not been more than half completed, then it is necessary to start a staged promotion in the second half of the month. If the rainy season is expected to arrive in the second half of the month, then the first half of the month will have to rush ahead and carry out sales promotion.

According to the characteristics of different industries, the choice of monthly promotion time will be different.