Joint And Integrated Marketing Of Clothing Distributors
I think for the first generation.
Clothing dealer
The remaining force and the second clothing dealers, at this stage, the fatal problem is that no one will continue.
The deep-rooted Confucian culture has made Chinese people the most reluctant choice for business.
If the clothing dealers do not solve the problem of business successors, the channel barriers that have been laboriously created will collapse themselves.
In China, after nearly 30 years of strength accumulation, many clothing distributors already have the ability and resources of clothing integrated marketing.
The business trends of food wholesalers in the US, Europe and the Middle East are very similar. The three development directions of these clothing distributors against manufacturers and terminal pressure are mergers and acquisitions, and the result is a bigger clothing dealer.
Terminal supply: Wholesale and direct store oriented wholesale channels are becoming more popular.
These companies can also benefit from those solutions that are suitable for the traditional distribution industry.
Value added services: networking and business intelligence technology solutions provide opportunities for wholesalers to provide value-added services, such as discount management and inventory planning for retailers and manufacturers.
The power of clothing joint marketing or clothing integrated marketing comes from clothing joint marketing procurement, clothing joint marketing campaign, clothing joint marketing promotion, clothing joint marketing approach, can assemble the clothing joint marketing body strength at a certain time, form an overwhelming advantage in a certain area, lay down the previous channel barriers, or force it to submission, and finally merge into the clothing joint marketing body.
With the rapid expansion of the strength, the clothing dealer group can provide more value-added services, and value-added services are the long way to continue profitable business.
Clothing integrated marketing is undoubtedly the final form of clothing distributors' joint marketing development, but the initial stage of its development is started from the joint marketing of clothing.
From the loose joint marketing form to the formal comprehensive
Apparel integrated marketing
It is necessary to cross three barriers. Any surmounting or Jerry building behavior will damage the ultimate goal of clothing integrated marketing.
The value of clothing integrated marketing of garment dealers is not only a realistic outlet for the clothing dealers themselves, but also has extremely important market strategic value for manufacturers.
Conceptual clothing integration marketing and unification.
Clothing distributors integrated marketing can be satisfactory, depending on whether the concept of cooperation can be consistent.
Clothing joint marketing and garment marketing is not a trend for discussion but a living reality.
In the process of cooperation, if the heart is not opened, there will be no good and stable future.
Garment distributors should integrate the marketing of clothing with a correct view of profits: profit is the basis and standard of cooperation, but it is definitely not the only one, nor the ultimate goal.
Clothing distributors should not only emphasize their interests, but also talk about their skills.
The design of interests is reasonable and clear.
The development process of specific path.
There is a difference between the cooperation of clothing dealers and the general fixed assets annexation. The mobile virtual network capital can not be priced, but it is the biggest value for clothing dealers.
Therefore, in
Clothing joint marketing
On the basis of continuing to make big money, its clothing integrated marketing is definitely moving at a distinct pace: from the interest community to the fate community.
Apparel integrated marketing needs to meet some standards.
At the same time, we must have the resources of absolute superiority to the party who initiates clothing integrated marketing. At present, cash flow and purchasing ability are the two most important elements.
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