Marketing Mistakes In Promotion Of Clothing Stores

It is the stupidest way to let the customers know the sales promotion.

Allowing profits to attract new customers, a large number of old customers have come to experience, and consumer vouchers have become the killer of many clothing stores.

Clothing retail stores often make some low-level mistakes when promoting sales.

These low-level mistakes are ridiculous, but they happen frequently and practically by your side.

Do not believe it?

Scene, you know that you have been silly.

Muffled sales promotion.

There is a lack of good publicity for the promotion of clothing stores in some retail stores. Even when customers are shopping, there is no salesperson telling clothing stores that discount activities are being made, resulting in low awareness of activities. Even customers do not know that clothing stores have promotions after buying things.

What is it called? A thankless type of profit making.

Sometimes we are disgusted with the posters of some price promotions in some clothing stores, claiming that the clothing stores have made profits, N folded and XX yuan sold. These posters are overwhelming, though they are disgusting, but effective.

Clothing sales promotions are silent, no posters, no publicity, no background radio introduction, no newspaper advertising notices, can they be effective? Let's not let customers know the clothing sales promotion, is the most foolish profit.

Blind concessions.

Often the shopkeeper said his own.

The cost is very high and the result is very poor: the promotional items are all issued. Why can't we always fulfill the expected sales targets or profit targets? It's like a fisherman who has eaten all the bait and no bait.

Is the fish too cunning, not biting? Or is your plan itself too stupid to feed the fish? The director of the clothing store wants to get more marketing results, and he will work with the most influential newspaper in the city, starting with 9 newspapers every morning and watching several videos on the newspaper free of charge.

After this method was launched, a large number of retired elderly people living in the surrounding area came to see free movies from newspapers.

A location for high-end customers has just opened, and the store manager plans to open some of the rooms to entertain new customers for promotional activities.

In the initial period of time, due to the fact that the customer group has not yet formed, there are few visitors to the enterprise every day, and the promotion speed is very slow.

So, the manager and the local TV station broadcast advertisements together, claiming that the clothing store distributed 100 tickets for consumption experience at 9 a.m. for two hours of free entertainment.

Shortly after the opening of the second day morning, the clothing store was already full of people. All of them were unemployed and unemployed in the streets. They usually first received the experience tickets of the clothing store, and then they enjoyed free enjoyment when they were free.

Starting from the third day, there are many customers in clothing stores, but these are non target customers who have no intention to consume.

After enjoying the high-end service, they also claimed that the things here were too expensive, they were free, and they could not afford to pay their own money.

At the same time, because of the large number of idle staff, the original elegant environment in the clothing store has become noisy and chaotic. Some of the early trained target customers also complained about the clothing store services and even left the clothing stores because of these people.

This is a typical example of stealing rice.

The biggest problem with this situation is that businesses simply do not know what they are doing - they may know who their target customers are, but forget or ignore the attraction.

What is the method?