How To Promote Sales Budget For Clothing Enterprises

　　 Clothing sales promotion activities There are many factors that must be taken into consideration. As long as one link is not considered properly, it will affect the smooth progress of the whole clothing sales promotion. In the process of promotion, businesses must have a clear budget. The general principle of determining the promotional budget of clothing is that the increase in profits due to promotion should be greater than the cost of promotional expenses.

1, the percentage of turnover method. Such budgets are based on a certain percentage of annual business objectives to determine the promotional budget for clothing, and then distribute them to the month according to the business objectives of each month. This kind of budget method is simple, clear and easy to control, but lacks flexibility. Without considering the actual demand of Clothing promotion activities, it may affect the sales promotion effect.

2, live within our means. Such budget is based on Couture The financial resources to determine the clothing promotion budget. This kind of budget method can ensure the lowest profit level of the enterprise, and it will not affect the profit because of the excessive cost of the promotion, but the clothing promotion budget determined by this method may be lower than the optimal budget expenditure level, or higher than the optimal level.

3, competition equivalence. That is to say, the clothing store's own clothing promotion budget is determined according to the approximate cost of the competitors. This kind of budget method can help others maintain their market share through the budget experience of others, but intelligence is not necessarily true, and the situation of each clothing store is different, so it has limitations.

4, target task method. Such budgets are based on promotional objectives and tasks to determine the promotional budget for clothing. This kind of budget method pays attention to the promotion effect, so that the budget can meet the actual needs. For example, what kind of clothes and shoes match better, finally, she will give some suggestions to customers. What are these two styles representing, noble, fashionable or elegant? Then she will tell the customer, but the determination of the promotion cost is subjective and not easy to control. After determining the total sales budget, we must also consider the issue of operating burden. As the proportion of sales of food and daily necessities in clothing stores and convenience stores is increasing, fashion manufacturers and shops share the burden of promoting sales.

Clothing sales promotions are integrated into the store promotion plan. For example, clothing manufacturers provide samples and gifts; organize promotional activities to promote clothing sales for specific garment manufacturers; let your customers feel that they are needed. It is indisputable that customer satisfaction is the key. Without that, your shop will not survive. But we are talking about customer loyalty and making your customers happy in shopping. Customers who are not satisfied with you today will be satisfied with your competitors unless you know how to retain them. How to train your repeat customers, cooperate with the clothing manufacturers in the mass media's clothing sales promotion activities, carry out preferential Clothing promotion activities in the store, and dress manufacturers to subsidize promotional expenses. Clothing manufacturers hire stores for specific locations, usages or equipment to promote their products. Such as renting a shelf or a large number of display areas; paying the right to print advertisements on the back of shopping bags; paying the right to use the light boxes in the store to advertise.

Conduct Clothing promotion budget It is a necessary step in the sales promotion of clothing. Only when this link is designed, can the whole clothing promotional activities be carried out normally.