How To Promote New Underwear Market?

Many consumers think that buying New underwear It is a risky investment, so there must be some means to facilitate the transaction.

1, underwear promotion. Underwear promotion can motivate consumers to make risky buying decisions. The purchase of new underwear is a risky purchase decision, but under the interest of underwear sales promotion, consumers will exert their balance interest and risk instincts, change their buying habits and make new purchase decisions. Therefore, underwear sales promotion has a strong promotional role for underwear, especially for new products entering the market. Although the purchase of new underwear is a venture capital, consumers will exert their balance interest and risk instincts and decide to buy the new underwear under the guidance of the promotional interests of underwear.

2, incremental profit. Underwear promotion It will enable consumers to build consumer habits. Based on the economic principle of "path dependence", purchase decisions of consumers are greatly influenced by the inertia of previous purchase decisions. If underwear promotion can induce consumers to buy, and consumers are satisfied with underwear, it is possible to form habitual consumption. In addition, if the underwear sales promotion period is short or the underwear sale promotion condition is strong, but the gift giving is exquisite, like the previous kind of clothes to buy clothes to hang and so on already will not leave the feeling to the consumer. However, it is very clever to send gifts to a shop, and a carnation is consumed on Mother's day. Consumers are worried that they can not get extra benefits after the end of the activity, they will buy in advance or buy in bulk.

3, deal with competitors to attack or attack competitors. Underwear promotional activities It is the best way to deal with competitors, and it is also an effective way to carry out price war in disguise. Consumers wait until the festival to spend on the discount, so if the underwear promotion does not give way, it will not attract consumers. But let's take care of old customers and make good budgets. The stores are already full of people. They are all retired and street unemployed workers. They usually first receive the store's experience coupons, enjoy free time and transfer to others when they are free. Therefore, when doing holiday underwear promotion plan, different forms of underwear sales promotion can reduce the impact of competing products and set up an attack barrier for competing products, resulting in ineffective competition.