Pathfinder Starts Online Marketing Preparation For Double Eleven

The "double 11" is like a marketing troop.

"This time we adopted the marketing method of online community + micro-blog, hoping to get more netizens to participate in it." Wang Jinfu, the leader of Tmall flagship store, made this plan for this year's 11. 11 shopping carnival. So when others were still nervously stocking up, Wang Jin and his colleagues began preparations before the National Day holiday. Now the goods are ready.

The reason why it was prepared so early was because it was the first training of its own team.

"Before outsourcing to good Lok bought and dealt with, from July last year to come back to do it yourself, last year, we also participated in the" double 11 "promotion, but to be honest, the whole team just took over the electricity supplier, although sold for 4 million yuan, but it was foolishly done.

Wang Jinfu recalled this year, "we hope to do it seriously this year, hoping to achieve 20 million yuan".

According to him, there are 30-40 online channel members of the Pathfinder, who are further divided into two small teams. Some of them are responsible for many online stores on the platform such as Jingdong mall and Dangdang, while Wang Jinfu and his team specialize in Tmall. The reason is that "we can directly contact with netizens on Tmall, we can understand the needs of consumers online through Tmall, and the magnitude of Tmall must be emphasized," Wang Jinfu said.

For this year's "double 11" preparation, he introduced, "we will produce 70-80 products as" double 11 "on the same day.

Products, the whole 50 percent off, in order to resettlement our 80 million -9000 million stock, we added 1000 square meters of temporary warehouse, in logistics, the day will arrange 400 people to be responsible for packaging delivery. "

Obviously, this young man who had never had any experience in the operation of the Tmall shop before taking over the Pathfinder has made preparations. He told reporters that he hoped to bring the best experience to the users, so that they could believe the brand of Pathfinder, and once the trust between consumers and brands was generated, marketing would be much easier.

It is understood that although there are many powerful opponents in Tmall mall, such as the north face and Columbia abroad, but according to Wang Jinfu, the results of domestic brand Pathfinder have been in the same position.

The top two.

"In my opinion, this 11. 11 shopping carnival is a great show. I want to take this opportunity to give back to old users and attract new users," Wang Jinfu said.