A Review Of The Ten Year Fashion Dream Of Shanghai Fashion Week

It has been held in 2003 for ten years.

These ten years just happened to be the ten years of rapid development of China's fashion industry, witnessing great changes in fashion industry and consumption in Shanghai and even China.

Behind the Shanghai fashion week is the Shanghai Textile Holding Group, one of the potential goals of the early stage of its establishment, and is about to build Shanghai into the fifth largest fashion capital in the world.

Therefore, the "Introduction" has become a major role of Shanghai fashion week. For example, Vera Wang opened a new store in Xintiandi during the fashion week this year.

Like all emerging fashion week, Shanghai fashion week has also gone through the stage of inviting international fashion brands to help. In October 2003, Binjiang Road, Ferragamo, Lanvin, Paul &Shark, Vivienne Westwood, Vivienne Tam, Aigner six brands from France, Italy, Britain, the United States and Germany appeared in Shanghai at the same time.

These top top designers are invited to show up in Shanghai. The uncultivated Oriental continent is the key to the charm. This has also raised the status of Shanghai fashion week at one stroke. There are several Shanghai Fashion Week show and After Pary almost all the fashionable personages in Shanghai.

But after the highlight of the aura, the "international brand" of Shanghai fashion week began to fail.

Jean Paul Gaultier in 2004 can be said to be the last master of Shanghai fashion week. After 7 years, the "big name" appeared vacuum and break.

Fashion show in Shanghai Fashion Week

Ferragamo has already gained a foothold in China, and Lanvin has opened some stores, but more brands are still lingering outside China's market.

In fact, a truly sustainable and influential fashion week must be a fashion week that can bring business to show brands. Otherwise, it is hard for brands to insist on a permanent participation in a city, because if they are only playing the role of media promotion, powerful big brands are more willing to independently run the brand show to expand their image.

For example, in 2004, Armani opened shop in the Bund three, and then held exhibitions at the Shanghai Museum of contemporary art, all bypassing the Shanghai fashion week.

After the big dilemma, the brand of foreign designers in Shanghai fashion week began to move closer to the avant garde and the minority.

Preen, Manish Arora, Felipe Oliveira Baptista, Anne Valerie Hash, A.F.Vandevorst and so on have participated in Shanghai fashion week in 2005 and 2006.

If these designers come back to Shanghai fashion week again, they will attract more attention. However, even the editor of fashion media may not know these new European designers.

Moreover, most of these avant-garde designer brands are led by foreign trade associations. The purpose of cultural exchange is sightseeing.

The orientation of Shanghai fashion week is more towards New York, the four fashion week.

Compared to Paris, Milan and London, the main purpose of brand shows is to let retailers from all over the world place orders. New York fashion week is faced with a huge local market.

In this sense, we can also see the turning of Shanghai.

From 2007 onwards, Shanghai fashion week began to focus on local cutting-edge fashion designers.

Ji Cheng, Jiang Ling, Gao Xin, Xu Yanhui and Ding Ning are all involved. These designers, who are rooted in Shanghai, have begun to create their own designer brand.

That year, Changle Road became the first choice for independent designers to set up shop. Foreign media described it as "Harajuku" in Tokyo, Shanghai.

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But the Shanghai fashion week in October 2007 is a bit simple. The highlight is that Zhang Zhaoda and Wu Xuekai, who are partial to Beijing, have held a press conference in the tent of the big lawn of Renaissance park.

That year Shanghai fashion week went to its fifth year. From the sixth year, Shanghai fashion week officially became the two season of the year.

Since then, domestic independent designers have gradually appeared on the T stage of Shanghai fashion week and become the mainstream.

Since 2008, Lavie of Ji Cheng has participated in the fashion week of Shanghai every season. Li Hongyan's Helen Lee and Hua Juan's Judy Hua have also joined in and become the must see show of Shanghai fashion week.

At present, the famous designers in China, such as Xander Zhou, Chi Zhang, Uma Wang and so on, put the first show in Shanghai fashion week.

This year, Neither Nor, which has been in Shanghai for many years, has joined the ranks.

So far, the Shanghai fashion week has basically included all independent designer brands in China.

Almost every year when the Shanghai fashion week begins, the media will talk about it, and when will it become the fifth fashion week.

Such a state of mind is undoubtedly the "rise" thinking of haunting, worthless.

Fashion editors clearly know that magic has a long way to go. The first thing to solve is professionalism.

Shanghai fashion week has been holding the Shanghai International Garment Culture Festival for more than 20 years.

The function of fashion enlightenment is led by the government, and its organizing committee is very large. However, it also causes too many concerns for fashion week, and can not grasp the core essence of fashion week.

Over the past ten years, organizations and personnel are constantly adjusting. With every adjustment, fashion week's development trend is constantly changing. One of its manifestations is the release of Fashion Week: from landmark Binjiang avenue to Renaissance park lawn, which is interspersed with two new renovation parks in Shanghai.

Later, the 800 fashion show in Jingan District and the Shanghai international fashion center pformed by the seventeen national cotton factory in Yangpu District, and then to the new world of three years, which is currently signed for three years, is too Pinghu.

On the one hand, the change of location has witnessed the changes in the construction of the urban area of Shanghai, as well as the initiatives of various districts to enhance the regional commercial influence through the introduction of Shanghai fashion week.

However, with the merging of the administrative districts in Shanghai, the management style of the new world which belonged to Luwan District has changed after its entry into Huangpu District. This will even affect the Fashion Week activities.

These seemingly invisible factors make the show brand encounter many practical problems.

For example, this fashion week is all focused on

Although Taiping Road has 600 and 400 people's double show, however, because the show is relatively dense, the interval between them is shorter, which makes the brand appear awkward in arranging and rehearsal.

As a result of the security problem, there are many embarrassing situations that the spectators can not enter.

Obviously, the overall area of 4000 square meters is still not enough to meet the needs of the brand. The expansion and the refinement of the activity organization are imminent.

In short, the influence of fashion week gathering, besides the big press conference on the facade, needs a broad industry foundation.

The size of the upstream industry and the maturity of the buyers of local brands such as the survival environment and fabric design are far from enough to be driven by only a few shows each year.