International Brands Repeatedly "Play A Big Card" Consumers Appeal For Rights Protection

Polls show that consumers' worship of the ocean, the lack of supervision by relevant departments and the low cost of illegal businesses are the main players of some international brands in the Chinese market.

A Nike double air cushion basketball

In the US, the selling price is 125 US dollars (about 800 yuan RMB - editor's note). After arriving in China, two air cushions shrink into an air cushion, and the price soared to 1299 yuan.

Recently, the Beijing Municipal Industry and Commerce Bureau has severely punished Nike for differentiting between Chinese and foreign consumers, causing widespread concern in the community.

Search on the Internet is not hard to find, not just Nike, but from the overlord clause of Apple product maintenance to TOYOTA's crown car's "dark recall" incident, and then to Hermes and other luxury goods when it is sold in China, it does not provide inspection services.

In recent years, some international famous brands have repeatedly played a big role in Chinese consumers. This behavior has aroused people's dissatisfaction and denunciation.

Many people ask why these international brands that have behaved "honest and honest" in other countries need to change their faces after coming to China.

Recently, an online survey of 3332 people through public opinion China net and Sohu showed that 88.7% of respondents bought international famous brand products.

38.4% of respondents said they had encountered international brand name "playing big cards".

There are three performances of international famous brand "playing the big card": the arrogance of service personnel, the lack of after-sales service, and the difficulty of maintenance.

Paul Liu, who lives in Minhang District, Shanghai, bought a iPhone phone from the official website of Apple Corp half a year ago.

What he did not expect was that the expensive new cell phone had a breakdown in a very short time.

Paul Liu took the faulty cell phone to the Apple Corp special maintenance point for repair. After the maintenance personnel disassembled the cell phone, he found that the anti demolition sign was missing, which confirmed that the cell phone had been dismantled privately before, so it refused to repair.

After detailed inspection by the maintenance personnel, it was found that the SIM card number and the phone serial number of Paul Liu mobile phone were different. The switch key was not original, which means that the mobile phone bought by Paul Liu is actually a "problem machine" which has been dismantled privately.

Paul Liu was very angry and came to Apple's official store to ask for a new cell phone. However, the store had not been able to exchange the mobile phone for more than 15 days and could only provide maintenance service.

Zhang Jun, who lives in Guangzhou, has recently encountered a very annoying thing.

A month ago, Zhang Jun had a failure to buy a Nikon SLR less than a year, and he took the camera to the local Nikon repair point to repair it.

At that time, the after-sale personnel told him that they could be repaired in 15 days, but now the three or four three or four days have passed. The repair point always fails to repair the camera because of the missing parts.

When they are asked when they can be repaired, they are always faltering.

"The SLR is so expensive and bad, it was very heartache, but now I don't know if I can repair it well. When will it be repaired? Who will dare to buy such a brand?" Zhang Jun sighed.

What are the specific performances of international famous brands "playing big cards"? In the survey, 62.2% said they were "the arrogant attitude of the service staff", and 48.8% of them put forward that "after sales service is not in place", 48.4% of the people said it was "maintenance difficulties", 35.4% of them said "there were no complaints" and 28.8% thought it was "poor quality of products".

The illegal cost of "playing big cards" is too low.

The root cause of "repeated indifference"

Why can international brand names play a big role in the Chinese market? The survey shows that respondents preferred "consumer psychology to spoil the international brand" (74.7%), followed by "ineffective supervision by relevant departments" (73.8%), and ranked third in the "low cost of illegal international brand enterprises" (67.3%).

54.9% of people believe that "the detection method is limited, the product safety and so on lack of specific assessment", 47.9% of the people think is "consumer collective rights protection system lack of protection", 42.1% of the people said "consumer rights awareness is poor".

For the reason why international brands often play a big role, Wang Shouliang lawyer of PCCW believes that to a large extent, China's international famous brand market is in the seller's market, especially the starvation marketing mode such as limited edition sales of some international famous brand products, resulting in an excess demand for goods, resulting in some international famous enterprises ignoring the market service and forming the habit of "big shop bully".

"Inadequate legislation and lax enforcement are important reasons why international brands can often play a big role in our country."

Teng Rui, a lecturer in civil law at Huazhong University of Science and Technology, said in an interview with reporters that China's Consumer Association had bombed many of the overlord provisions of international brands, but the effects were not so obvious.

This is because the illegal cost of many famous international brands in China is too low, which is the root cause of some international brand names.

Tengrui further explained that the so-called low cost of illegal means that the legal boundaries for product quality protection in China are relatively vague, and the professional level of law enforcement personnel is not enough, so that some international famous brands can be exploited.

At the same time, China's similar consumer rights protection cases generally have a long acceptance period and high litigation costs, making it difficult for many consumers to get compensation in time and to safeguard their rights and interests after problems arise.

76.3% of respondents said that "playing big cards" would affect their buying behavior.

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Does "big playing" affect the sale of international famous brand products? The survey shows that 76.3% of respondents give positive answers, indicating that if international brands continue to "play big cards", they will influence their purchase of their products.

11.1% of people feel "hard to say".

Only 12.6% said they would not be affected.

It is worth noting that 92.9% of the respondents clearly indicated that they could not be used to the bad habits of international famous brands. They should dare to punish the regulatory authorities for the bad behavior of international famous brands, and consumers should also dare to protect their rights.

Wang Shouliang lawyers said that international brand enterprises should shoulder corresponding social responsibilities while pursuing economic interests.

At present, many international brand names often focus on product quality while ignoring after-sales service.

The best way to solve this problem is to separate the production, sale and after-sale service of the products, and provide after-sales service and supervision to the customers by professional service organizations.

Teng Rui pointed out that when the legitimate rights and interests are infringed upon, consumers should have courage, strategy and good external power to safeguard their rights.

"Courage" is to dare to fight against international brand names, take legal weapons to protect their legitimate rights and interests, blindly fear trouble, but condoning the illegal behaviors of these international brands. "Strategy" is that consumers who are infringed can unite to claim or boycott the enterprises that infringe their rights and interests. "Good at using external forces" is that consumers should reasonably protect the rights and interests of their rights and interests with the help of consumers associations and other rights organizations and media.

"When consumers' rights and interests are infringed, they should actively seek help from consumers associations.

The role of consumer associations is not only to supervise businesses, but also to provide a platform for consumers to safeguard their rights and help coordinate and organize consumers to safeguard their rights.

At the same time, in some countries, "petty litigation system", which is a simpler litigation system than the ordinary procedure, is specially used to hear small cases, and plays a very good role in consumer rights protection.

It is a great pleasure to have our latest revision.

"Small claims system has been established.

With the popularization of this system, the time cost and economic cost of consumers' rights protection will be greatly reduced when they encounter famous brands abroad.