Italy Shoes Exported Overseas Saved Italy Footwear Industry And Stabilized Domestic Employment.

According to the Italy system

Statistics from the Association (ANCI) showed that Italy's footwear trade surplus exceeded 1 billion 400 million euros in the first 5 months of 2012, an increase of 12.2% over the same period last year.

Among them, 97 million pairs of shoes were exported, totaling 3 billion 113 million euros, an increase of 4%; 148 million pairs of imported shoes, total 1 billion 663 million euros, down 2.3%.

Italy's domestic market demand was sluggish due to rising raw material prices, sluggish consumption and sales links. Orders fell 4.1% in the first half of this year.

Sagripanti, chairman of the Italy Footwear Association, said exports saved Italy's footwear industry and stabilized domestic employment. But the government still needs more attention to integrate more resources to stimulate consumption and promote the growth of the industry.

Sagripanti chairman also put forward four suggestions: reducing labor costs, reducing tax wedge, introducing incentive policies, encouraging enterprises to develop R & D, protecting employment, helping SMEs to "go out", especially developing new markets.

Over the past 10 years, more and more high quality shoes have been exported to Italy, and the average price of each pair of shoes has increased from 18.9 euros in 2002 to 32.1 euros now.

Strong exports have helped boost domestic production, especially in the Russian and Chinese markets, which has made up for the slump in domestic demand.

According to the world footwear research report, in 2011, 2 billion 700 million pairs of shoes were consumed in China, and the import increased by 293% in the past 5 years.

This is a huge rising market.

Now Italy's exports to China and Hongkong account for 5% of its global export share, the seventh largest destination market for Italian exports, and three times the amount of exports ten years ago.

Italy exports to China the average price of each pair of shoes is 94 euros, which is the highest price in the Italian footwear export destination.

In September this year, the ANCI, the largest and most influential Milan International Footwear Exhibition (MICAM), attracted 20584 foreign visitors for the first time, and exceeded Italy visitors for the first time.

During the exhibition, ANCI also announced that on April 2013 9-11, the Shanghai MICAM exhibition will be held in Shanghai, namely the Milan international shoe exhibition.

This is the first time that ANCI has held a MICAM exhibition abroad. There will be 200 high-end brands in Italy and other countries.

This will help Italy shoe manufacturers further develop the Chinese market and promote the export of Italian footwear to China.

The first MICAM Shanghai exhibition is on the eve of Shanghai fashion week. The organizers expressed the hope that the autumn exhibition in October next year will be able to compete with Shanghai.

Weekly cooperation was held jointly to attract more visitors to the meeting.