Knitted Manufacturing Is The Best Way To Create Fashion.

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In the industry classification, the products involved in knitting manufacture are relatively fine and hidden, even knitted underwear, sweater, cultural shirt,

The end products such as scarves, socks, swimsuits, fitness clothes, home textiles and so on are also difficult to display bright and magnificent momentum, and even the classification is not enough.

Nevertheless, the 2012 China Knitting Industry Fair, which has been held in the low tide of economy, has doubled its size and bright spots, but it has made us see the harmonious relationship between knitting and fashion life, and saw the great potential of this industry in its breaking point.

In particular, the organizers' "calling for attention to knitting life" calls for the direction of knit people who have yet to awaken the whole line on the basis of innovation and upgrading and learning to integrate resources.

Innovative products determine the effect of exhibitors

In the first half of the year, the production and sales rate of China's knitting industry was as high as 97.2%, and the effective supply of this market was also directly reflected in the needle Expo.

Despite the rare lineup of E1's large fabric and big brands, the knitted products crowded in E6 and E7 hall, with the distinctive features of "soft, warm, green, fashionable, and technological", made more than 400 knitting exhibitors ushered in a "busy and happy" good time.

During the first two hours of the first day of opening in October 22nd, the reporter saw a busy appearance of Chinese and foreign businessmen.

Buyers from the United States, Italy, France, the United Kingdom, Spain, Sweden, Korea and the Middle East and Hongkong and Taiwan in China often aim at the target and go straight to the market for sampling and bargaining.

An American guest took nearly 100 knitting weft knitted lightweight fabrics at the Shaoxing exhibition area, while the Italy buyer bought a few hours at Shaoxing taailin Textiles Co., Ltd., and ordered a full copy of the sample.

A female boss told reporters that she had just received 500 thousand yuan of money, but too many goods, unable to deliver on time, she was very worried.

The scarves and hats produced by Tonglu knitting enterprises in Zhejiang are popular in color and style. They have been exported to dozens of countries and regions, but they do not open stores or enter shopping malls in China. They are sold online only.

Liaoyuan socks industry exhibition area is magnificent, the slogan is loud, it is very eye-catching.

With the strong support of the government, the region accelerates industrial agglomeration and adjusts its structure, pformation and upgrading according to the trend of consumption changes.

At present, many enterprises have shifted from the production of low-end and homogeneous products to specialization, fashion, branding, and high value-added differentiation development strategy, with remarkable results.

All kinds of knitted printed fabrics displayed in Shaoxing blue blue purple Textile Co., Ltd. are colorful and bright.

After technological pformation aimed at the market, the technology capability of more than 20 printing sets has always taken the lead.

Fujian gage group's Huaji printing technology of cold pfer patent printing also benefited from this exhibition.

Innovation affects market concern

The rise and upgrading of the knitting industry stems from the change of fashion life.

Knitting in economically developed areas such as the five coastal provinces

The total volume has accounted for 78.48% of the country, while the abnormal performance of Hebei's knitted apparel increased by 444.91% over the first half of the year, which also benefited from the pfer of traditional industries in Beijing and Tianjin and the huge fashion consumer group.

The theme of "focus on knitting life" of the organizers is the functional, fashionable underwear, knitted outerwear, household clothes, sports and leisure and socks, towels, hats and other knitted fabrics.

It is confirmed in the exhibition and reflects the motive force of the overall value chain of the knitting industry.

Yang Shibin, President of China knitted Industrial Association, has repeatedly stressed that the development of new technologies is the best opportunity to upgrade and change the development of the industry.

In fact, by accelerating the pformation of technology, smart textiles are no longer a myth.

Reporters in Taiwan exhibition area to see the magnificent smart clothing and accessories, all inspired by the needs of life.

The LED luminescent and electronic heating intelligent clothing and accessories, smart phone and capacitive touch panel conductive gloves and conductive application fabrics, conductive fabric as the core, integrated wearable physiological detection clothing such as integrated electronic and Bluetooth communication are designed to enhance the interactive performance of clothing, and also improve the functionality and interest of clothing.

"Environmentally friendly functional clothing", "science and Technology Innovation smart clothing" and environmental protection clothing, bedding, bags, life fabrics and accessories will become the new army to win the future market.

The expansion and functional development of raw materials have become the highlight of the popularity of knitting.

The Beijing bronze cattle brand has long been the top five in the national knitted underwear market. The Imitation cotton underwear set of this needle Expo is thick and soft, but it will not be pilling, comfortable and washable.

The group has more than 20 patents for invention, utility model and design, and has developed high tech bronze underwear for astronauts of Shenwu, Shenzhou and Shensi seven.

The "bamboo" bamboo fiber underwear, shirt and trousers of Hebei Jicha company have many advantages of bamboo fiber and viscose fiber, such as antibacterial, anti ultraviolet, breathable, cool, moisture absorption, soft, draping, and bright colors.

The hemp industry alliance again appeared in the Expo. The 600 square meter exhibition area is quite green.

Within one hour after opening the hall, the reporters saw many foreign businessmen choosing materials and negotiations.

Hemp, as a new type of fiber developed by the Ma Ma material research center of the general military equipment department, has been widely recognized for its natural, ecological, environmental protection, antibacterial, moisture absorption, sweating, comfort and softness.

At present, the hemp industry alliance includes famous brands such as YOUNGOR, Lining, Pathfinder, Sun Fu, mercury and so on. The joint development product is widely used for all kinds of knitted apparel, outdoor sports and household products.

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Branding degree or competition pattern

Judging from the two different pavilions, the branding degree of our upstream knitting enterprises is not very high. Most of the fabric manufacturers are satisfied with orders and OEM. They can only be "follow the wind" when the cost is rising, the order is pferred and the receivables cycle is extended.

Their progress does not come directly from life, but from "intra circle" competition.

Knitted garment enterprises generally realized branding, and Heng Yuan Xiang highlighted their brand tension with strong "sheep" and "Olympic" elements; red beans and snow bamboo interpreted the fashion message through the warm living hall; the fashion trend of AI VBA was released for its seamless underwear; the three gun Grand Award dinner once again showed the status of its underwear supremacy.

But overall, the brand awareness of knitting industry is still at a superficial level.

Because of the particularity of knitting technology and design, there are few brands that are good at knitting design, and the whole knitting industry is basically in the supporting role of "dressing for others". It is slow to respond to the changes in fashion life nowadays. Due to the absence of influential brands, the industry lacks core attraction for the integration of resources such as capital and talents.

China's knitting industry accounts for about 1/3 of the total textile fiber processing in the country, but in the output value of garments, knitted fabrics are approaching 60%, 15% of household textiles and 20% of industrial textiles.

In the first half of the year, the export volume of knitted fabrics increased and the price dropped. The export of knitted garments increased and the growth rate did not exceed the index of price rise.

In real life, leisure, home, sports, health care, emotional needs, so that knitted textiles show attractive market space.

This shows that fashion development in knitted apparel and related fields has huge business opportunities with low fiber consumption and high added value.

From the perspective of the brand exhibition, the brand from upstream to terminal tends to stumble, while foreign mature brand, investment brand and strong brand of Chinese terminal are the source of knitting fashion life.

This shows that the way out for Chinese knitting is "paying attention to knitting life"; the fashion innovation of the overall industrial chain and the deep integration of downstream terminals.

And industrial alliances, brand alliances, the integration of industry, education and research, and the restructuring of enterprises with independent design brands will be China.

The integration of social resources, the improvement of industrial chain and the improvement of value chain show a fast lane.