Intenter Exhibition 2012 Shanghai International Underwear Swimwear Accessories Exhibition

For a long time, it has been committed to LYCRA?

A series of innovative concepts of brand are introduced into the body clothing and body sculpting underwear, in order to bring the beautiful and comfortable wearing experience for consumers, at the same time, provide differentiated products development path for textile mills, garment manufacturers and major clothing brands in the increasingly saturated market.

"More than 50 years ago, with the emergence of LYCRA fiber, the whole elastic fabric family was born. LYCRA fiber was applied to underwear at the beginning of its publication," said Mr. JulienBorn, commercial director of Ying Weida underwear, swimwear and sportswear department.

Before that, fashion designers always had difficulty in designing clothes. They were not too rigid, especially tight, or too loose.

The appearance of LYCRA fiber makes clothing and human body have a perfect fit in a twinkling. Therefore, the far-reaching influence in the industry is self-evident.

Nowadays, fashion is not only related to the appearance of clothing, but also to the performance of clothing and the ultimate wearing experience.

Under the guidance of the new LYCRA fiber brand innovation concept, Ying Wei has developed a new field of sculpting underwear, including LYCRA BEAUTY fabrics for body sculpting underwear, and LYCRA / BEAUTY fabrics containing XTRALIFELYCRA fiber for swimsuit's comfortable shaping and chlorine resistance, and more LYCRA SPORTBEAUTY fabrics for sports bra and body shaping sportswear.

Mr. Born said that body sculpting underwear and body clothing are one of the largest and fastest growing categories in the apparel industry, and also the most innovative category.

LYCRA? BEAUTY fabric is becoming the quality standard of underwear in the market, and has been favored and applied by the world's major brands.

According to StrategicInsights Global Consumer Survey 2009, up to 93% of women consider shaping function when they buy underwear and swimwear.

Born added: "in fact, the latest research shows that more and more Asian women prefer to buy underwear and swimsuit with plastic function. They also hope that swimsuits can be more comfortable and have better shaping effect, thus giving them greater emotional satisfaction."

"However, the latest and potential profit margins are the biggest.

In fact, it may be the men's underwear market, because men's interest in and interest in the use of new comfortable "fabric" to shape their bodies are increasing day by day.

Ying Wei Da chose to launch the new family of LYCRA fiber brand innovation concept at the 2012 Shanghai international underwear swimwear accessories exhibition, and jointly set up a joint exhibition booth with 14 textile production factories from home and abroad.

In the evening of the opening day of the exhibition, inview will display its extended LYCRA SPORT fabric platform to some 200 guests in the industry by hosting the poolside party and fashion show at JW Marriott Hotel Hong Kong Tomorrow Square.

LYCRA? SPORT fabric has become the quality standard of elastic clothing and sportswear fabrics in light weight, muscle support and movement free.

The LYCRA? SPORTBEAUTY fabric and the application of beam force performance to the ultimate LYCRA? SPORTENERGY fabric.