Garment Enterprises Develop Their Own Brands And Establish Industrial "Ecological Chain"

Rising costs, raw material shocks, slowing export and weak domestic demand, the current severe economic situation has caused great pressure on the smooth operation of China's textile industry, and it is an indisputable fact that it has slowed down.

"Slowing down many uncertain risks which first manifested in the external environment are exacerbating the fact that Chinese textile enterprises should bid farewell to the past" alone, and the industry has joined hands to build an industrial "ecological chain", which has become the industry consensus.

Recently, China International

And accessories (Qiu Dong) exposition, China International Knitting exposition, China International Industrial Textiles and nonwovens exhibition, China International Textile yarn (Qiu Dong) exhibition four major exhibitions in Shanghai New International Expo Center held the same period, the textile industry chain linkage effect of the whole scene.

When it comes to the industry event that focuses most on the industry at this time, Xu Ying Xin said: "the four exhibition linkage will surely play a synergistic role in the upstream and downstream industries, effectively promote the combination of upstream and downstream industries, not only adapt to the new pattern of the current market development, but also highlight the risk resisting ability of the industry to cope with the crisis.

Xu Yingxin pointed out that the linkage of the four major industry exhibitions this year has provided a stage for enterprises to display multiple values, and also witnessed the new shaping of the textile industry chain's ability to resist risks, and interpreted the values of China's textile industry pforming from big country to powerful country.

Fabric export unhappy

According to China

According to the import and Export Chamber of Commerce, demand for the international market is still in the doldrums since the three quarter of this year.

In the 1-7 months of 2012, the volume of imports of textiles and clothing from the United States and Japan dropped by more than 10 percentage points over the same period last year, while the growth rate of EU imports dropped by more than 20 percentage points.

At the same time, the export of textile and clothing in Southeast Asian countries has suddenly risen, which has posed a threat to Chinese textile enterprises.

At the current China international textile fabrics and accessories (Qiu Dong) fair, 3358 exhibitors from 29 countries and regions in the world have presented their latest products. The reporters learned at the exhibition site that in the face of the current situation, many enterprises complain incessantly.

However, there are still some Chinese textile enterprises pulling out the "positive line" of export growth.

Qiu Dong, President of Ruyi group (000626), said: "the sales revenue of Ruyi group has maintained more than 20% growth this year, because the high-end products meet the needs of the European market.

Such as rare fiber and other high-end products, its sales target is international.

The price of a suit can be as high as 50 thousand yuan.

Wang Tiankai, President of the China Textile Industry Federation, pointed out that "Ruyi" can grow against the trend. The key lies in its exclusive Ruyi spinning technology and high quality products, coupled with fashionable design and development of upstream raw materials, thus creating high added value.

"Industrial use" is a bit difficult to enter the world.

Thanks to the rapid growth of China's industrial textiles market, the exhibition area of China's international industrial textiles and nonwovens exhibition has doubled over the previous year to a record 25000 square meters.

But Li Lingshen, Deputy Secretary General of China Textile Industry Federation and President of China Industrial Textiles Association, said: "domestic industrial textiles are not perfect, and there is still a big gap between developed countries.

Taking the high temperature filter material used in bag filter as an example, because of the gap between fiber technology, manufacturing technology and even finishing technology, the service life of the filter bags produced by European enterprises is 6 years now. Our goal is to reach the end of 12th Five-Year. The service life of domestic filter bags reaches 4 years. This is the result of the actual level of technology development.

"

The development of industrial textiles has made positive contributions to promoting the development and technological progress of related fields in the national economy.

But for a long time, there is a lack of linkage between production and demand, lack of coordinated development of industrial chain, and effective docking of special fiber materials, equipment, products and application fields, which has affected the market development of industrial textiles.

Li Lingshen hoped that more advanced foreign enterprises or joint ventures could play an exemplary role in the development of the industry.

He believes that there is a market for "market to technology" development.

Find a way out of the market predicament

As the integrated display of the forefront of the textile industry chain, the 2012 China International Textile yarn (Qiu Dong) exhibition reflects the confidence and strength of China's textile industry through the four exhibition linkage effect.

The international market is sluggish, the domestic market is sluggish, and the pressure of survival caused by the rising cost of all kinds of production factors makes Chinese yarn enterprises have a dilemma.

At present, the price of foreign cotton is far lower than domestic cotton prices, and the inverted price of cotton makes overseas enterprises occupy relative advantages.

"The quality of their products is not only improved, but also the price of their products is more competitive.

"A Fujian buyer who came to see the exhibition said.

In the overseas enterprises that came to "beachfront", the India RM international company was responsible for the overwhelming majority of overseas exhibitors' voices: "China's pure cotton yarn market demand is very large, and the prospect is optimistic.

"Facing the price tag of overseas enterprises, technology cards and innovation cards become the killer of Chinese yarn enterprises.

At the current yarn exhibition, the technology fiber of linen yarn, high count single yarn, compact spinning and super simulation yarn launched by famous domestic enterprises has made the front end of the Chinese textile industry chain from the initial price to the present competitive strength.

In order to reduce excessive dependence on developed countries' markets and traditional export areas, many export enterprises promptly adjust their directions and actively build diversified market structures.

Ningbo YOUNGOR (600177, stock bar) wool textile dyeing and finishing Co., Ltd. aimed at the European market export decline of 20%, timely adjustment of product mix, adding polyester components in wool fabrics, so as to reduce production costs and meet the domestic market demand.

Lanzhou's San Mao Industrial Limited by Share Ltd focused on Southeast Asian countries in the case of nearly 30% of its exports in the US and Europe.

According to press reports, Fujian textile enterprises, which mainly attacked the European and American markets in the past few years, have seen a serious decline in exports this year.

"Demand in Europe and the United States is weak, and emerging markets are making efforts.

"At the fabric exhibition, Fujian enterprises have indicated that since the first half of this year, the export enterprises of Fujian fabrics have already pferred the bow to increase the export strength to the BRICs, such as Russia, Brazil and India. The relevant statistics show that the value of the export of Fujian textile enterprises has reached 24 million 126 thousand and 500 US dollars, up 35% over the same period last year.

The industry believes that the BRICs export of China's textile exports, weakening the negative impact of economic depression in developed countries in Europe and the United States, has become a new growth point of domestic textile enterprises export economy.