Brand Competition And Strategy Are The Ceiling For Chinese Business Growth In Twenty-First Century.

It is called "China".

Li Guangdou wrote in his book "brand war" that the expansion of multinationals in China relies on their strong brand competitiveness and excellent brand strategy, which is the ceiling of the growth of Chinese enterprises in the twenty-first Century.

In June 28th, the world brand laboratory (WorldBrandLab) released the list of China's 500 most valuable brands in 2012 (ninth session) in Beijing.

It is reported that the list is based on financial analysis, consumer behavior analysis and brand strength analysis.

In this article, Xiaobian collated the ranking of home textile brands in this ranking.

In this ranking, there are 50 brands of textile and clothing industry. The first place in the industry is Ordos, with a brand value of 39 billion 245 million yuan, which ranks thirty-sixth in the overall rankings.

Although Erdos Group, a subsidiary of Hangzhou Erdos Home Textile Co., Ltd., which was invested and held by the Ordos group, was founded in 2006. When it comes to Erdos, people think more about their clothes. But who knows where the Ordos home textile will go in the next few years?

According to Meng Lan's official website,

The dream orchid group was founded in 1972. Under the leadership of NPC deputies, the national labor model and the chairman of China's ten largest ladies' monthly treasure, it started from eight embroidery needles and village run workshop small factories. It has developed into a modern enterprise group integrating home textiles, electronic information, cross border oil products, environmental protection technology and small loan companies.

What's interesting is that the dream brand ranked 86 in the 2012 China's 500 most valuable brand, but not in the 2011 ranking.

According to the official website of Shanshan Group, in May 23, 1989, the brand of Shanshan was founded. In 1999, "Shanshan" trademark was recognized by the State Administration for Industry and commerce as a well-known trademark in China.

According to media reports, Ningbo Shanshan Home Textiles Co., Ltd. is a new member of the family of Shanshan Group, founded in 2001.

It is a modern home textile enterprise based on home textile design and research, which integrates production, marketing, planning and service. It is committed to producing bedding products that are most beautiful to the United States.

According to Baidu encyclopedia, Bo Yang holding group, formerly known as Yongfeng cloth factory, was founded in 1958 and is a pioneer in China's textile industry.

Founded in 1995, Ningbo Bo Yang Home Textile Co., Ltd. is one of the wholly owned subsidiary of Ningbo Bo Yang Textile Co., Ltd.

Bo Yang home textile is the first domestic product to produce and sell home textiles.

As a pioneer of China's textile industry, Bo Yang home textile has guided the industry to enter the home textile brand market in an all-round way.

According to Baidu encyclopedia, the Limited by Share Ltd group is a large enterprise group mainly engaged in household textiles, including pesticide, chemical, thermoelectric and other diversified industries. It is the largest modern manufacturer of household textiles specializing in the production and sale of high-grade and high-grade towel blanket products, bedding and decorative fabric products.

The company's shares were listed on the Shenzhen Stock Exchange in November 2006.

According to Baidu encyclopedia, Eral was founded in late 1997 and its headquarters is in Lishui, Zhejiang.

The group has two industrial parks with a total construction area of 75000 square meters in Pinghu and Lishui. The group has more than 4000 employees, including Eral Zhejiang down products limited, Zhejiang Eral Clothing Co., Ltd., Shanghai Eral Clothing Co., Ltd., Shanghai Eral clothing Sales Co., Ltd., Shanghai Eral household textiles Co., Ltd., 5 subsidiaries.

According to Baidu encyclopedia, red bean home textile is one of the ten major subsidiaries of the red bean group, Wuxi Changjiang Industrial Co., Ltd., a subsidiary company of the red bean group.

The red bean group is located in the port town of Wuxi City, Jiangsu province. It is a key enterprise group in Jiangsu province. It has ten subsidiaries. One of them is a listed company, eighty-five three level enterprises, and two branches of the United States New York and Losangeles, with more than 20000 employees. Its products involve four categories, such as textile, clothing, rubber, machinery and real estate.

The "red bean" trademark was identified as China's well-known trademark by the State Administration of industry and commerce. In January 2001, "red bean" was listed on the Shanghai Stock Exchange.

No.8 Kasen - Shanghai Kasen bedding Co., Ltd.

According to Kasen official website, in 1996, Kasen's predecessor "Haimen Kasen Embroidery Co., Ltd." was successfully registered. In 1997, "Shanghai Kasen bedding Co., Ltd." was registered in Shanghai.

According to Baidu encyclopedia, fuanna home furnishings Limited by Share Ltd was founded in August 1994, is a R & D design center, production base, marketing service system and logistics distribution system in one of the well-known home textile enterprises.

Fuanna Co., Ltd. takes the concept of "creating a good sleep life and creating a hundred years home brand" as its business philosophy.

According to the official website of Luo Lai, Luo Lai home textile was founded in June 1992, and now has more than 2000 chain stores, which have 32 provinces, municipalities, autonomous regions and municipalities directly under the central government.

In September 2009, the home textile of Luo Lai landed on the A share market.