Chongqing Clothing Should Increase Its Centralized Production And Processing Base And Create Brand Development.

For this reason,

The plan is to introduce the Korean Marketing Planner, taking charge of the overall design and marketing of the entire Chongqing style dress, with a salary of millions of salaries, and fundamentally enhance the quality and competitiveness of the Chongqing style dress.

But can a designer solve the brand predicament faced by Yu faction clothing? With this question, the reporter visited Deng Yi, the president of the Chongqing clothing association association and Huang Mingwei, executive vice president, to chat with them about the development of the Chongqing style clothing.

Huang Mingwei, executive vice-chairman, told the station that in fact, the annual salary of Korean marketing planners is not much for Chongqing clothing enterprises.

At present, the annual salary of some fashion designers with famous brands is already over a million.

The clothing designers mainly use the one-piece commission system, the clothing sells well, and the designer makes a high commission.

Now Chongqing clothing is being sold all over the country, so the annual salary of the designer can be over millions.

"But now good fashion designers are still short of it! We can't find it in Chongqing, so we can only go to Korea to find it!" added Deng Yi, the association of Chongqing Fashion Association.

With the beginning of the name of the Chongqing style clothing in the country, many prescient clothing owners feel that they still need to have their own design style and form a unique brand through their own design style so that they can sell well and sell a good price.

But now there is a shortage of good designers in Chongqing.

Most designers are plagiarism, the design of clothing style mediocrity, lack of innovation.

If they could not find them, they would go to the whole country to dig out the designers. But when they discovered that the resources had been dug up, they could only extend their tentacles to foreign countries.

As a result, when they visited South Korea this year, they saw that they had a good grasp of fashion trends and had their own characteristics in color matching.

Moreover, the Korean clothing industry is very developed, and there are only more than 100 clothing design schools.

Chongqing can count its names.

The huge gap has led them to consider cooperating with the Korean clothing talent development institute, introducing the marketing planner from Korea to take charge of the design and marketing of the whole Association, thus fundamentally changing the current management mode of Chongqing clothing.

It is understood that the clothing department and Clothing Institute of local universities in Chongqing are relatively lacking. Although there are some secondary vocational schools and vocational schools, such as sewing and other training institutions, it is necessary to train a skilled worker for at least half a year from entering the factory.

A designer can solve the problem of Yu faction's costume.

Predicament?

When the station threw this problem to two presidents, they shook their heads.

In their view, Yu faction clothes had at least three passes.

In the eyes of the two presidents, Chongqing must first solve the problem of wholesale market of surface accessories by developing Chongqing style clothing.

Huang Mingwei said, why can Hangzhou dress sell well? They are low in cost. It is understood that Hangzhou has the largest wholesale market of flour and auxiliary materials around the country, occupying the advantage of geography.

"Take cowboy cloth as an example. Hangzhou is 12.5 yuan / meter, and it will cost 24 yuan per meter to Chongqing."

The gap in the middle has made the pshipment business make money, so the cost of Chongqing clothing is hard to come down.

Chongqing lacks such a wholesale market for auxiliary materials.

Therefore, President Deng Yi also indicated that they also hoped to cooperate with the wholesale and export markets of large raw materials and accessories in Jiangsu and Zhejiang provinces, and then directly introduce them into the Chinese textile and garment city of Banan, Chongqing. Once the cost of auxiliary materials has come down, the cost of clothing will also drop.

This also reflects the bottleneck problem of the "upstream and downstream production chain".

"We do not worry about orders, but there are no supporting enterprises."

Duan Yong, who had received an interview with a media in Chongqing, said that the clothes designed by Chongqing had not lost to the coast in style, but there was a big gap in matching.

Hair collar, lint, zipper, feather and other accessories need to be purchased from the coast.

And many of these ingenious accessories can make clothes stand out in the eyes of consumers.

"When some large garment enterprises in Chongqing have just begun to use Japanese sewing machines and Italy ironing equipment, Guangdong has already adopted computerized program-controlled equipment." -- a senior garment industry veteran in this city has analyzed: relative to the coastal area, the biggest short board of Chongqing enterprises is not in salary, but in management, work environment and development prospects.

If there is no long-term development strategy for small and medium-sized enterprises in Chongqing, it is also reasonable for designers and skilled workers who come back from coastal areas to feel "acclimatized".

President Deng Yi also said that they were all self-made bosses. They all started from the stall, and they had always been based on extensive management, and what they could do well and manage and manage scientifically.

But now it is found that this way is totally out of the question.

Now his daughter is also studying costume design, and pays more attention to scientific management. This also enables him to gradually think about how to innovate in terms of management style, keep pace with the development of the times, and attract more talents to join.

Huang Mingwei said that the Chongqing style clothing had been in a state of stragglers, lacking centralized production and processing bases, and it was difficult to scale development.

No standard, fixed large-scale factory building is also another big worry for many small and medium-sized clothing owners.

According to a Chongqing media report, "Karana Lei" moved 6 times and "Angie Nia" moved 4 times...

There are at least more than 300 enterprises in Chongqing's clothing boutique city with their own brands and a certain scale of relocation.

There is no fixed place, which greatly limits the upgrading of Chongqing clothing.

Fortunately, through the efforts of the Chongqing clothing association, they finally obtained the land of China's textile and clothing city through the Chongqing municipal government in Banan district. After that, Chongqing Chongqing clothing enterprises will all move to the Chinese textile and garment city and build standardized factories, so that they dare to invest in large-scale new equipment and scale processing.

But the official entry into China's textile and garment city is at least next year.

Hope: Yu faction's clothing is gradually showing its dawn of prosperity.

Although there are many difficulties, the two presidents are full of confidence in the future development of Yupai garments.

President Deng Yi said that it is really not easy for Yu faction to go to the present. This is also a common effort of all Chongqing costumes. Although Chongqing has not yet been able to make the name of the clothing brand that can be heard, the Chongqing style dress has begun to form a faction in the whole country, which is a good start.

According to introducing, Chongqing faction clothing association has more than 300 member enterprises, products are exported to Eastern Europe, Southeast Asia and other places, the average annual sales volume of more than 5 pieces, last year, the entire Chongqing clothing fine goods city's annual sales volume is a breakthrough of 10 billion yuan.

Yu faction clothing gradually began to form a faction, mainly in 2008.

Due to the arrival of the financial crisis, many coastal garment enterprises mainly engaged in foreign trade clothing went bankrupt, and Chongqing garment enterprises took advantage of the high salary to "copy the bottom", and hired a large number of coastal designers and skilled workers to come to Chongqing.

At the same time, Chongqing clothing also has its own secret.

President Huang introduced, taking ZARA as an example, in addition to the price close to the people and keeping abreast of the trend, it has a winning magic weapon, that is, speed.

Usually, the cycle of clothing from design to shelf is about 6 months, and ZARA can shorten the time from the initial design to the last sale time to two weeks! And even the fastest 7 days! And the speed of the Chongqing style dress is faster. The first day is the design version, and the second day can be shipped.

It is through this "short, flat and fast" clothing that more and more customers have been acquired, so they begin to be heard in the whole country.

Today, Xinjiang, Urumqi, Shenyang, Beijing and Harbin are all shipped to Chongqing.

The hard work and hard work of the Chongqing people is one of their magic weapons.

In addition, the government's attention to the clothing industry has brought them a glimmers of light.

Chongqing has clearly put forward the goal of building "fashion clothing capital" in Western China.

This year, in May, Chongqing formally issued the "guiding opinions on further accelerating the development of textile and garment industry" (referred to as "opinions"). During the "12th Five-Year" period, Chongqing will set up a special fund of 50 million yuan for textile and garment industry development every year, and strive to sell more than 135 billion yuan for the Chongqing textile and garment industry in 2015.

Of course, as owners, they also hope that the government will pay less taxes and taxes.

In addition, because of the tradition of Chongqing women's love for beauty, people in Chongqing are willing to think and dare to do so. Clothes that are difficult to design are dared to be done. There are any popular elements that can be applied to clothing. Therefore, fashion styles are becoming more and more fashionable, which brings a lot of brand awareness to the Chongqing style clothing.

In this regard, it also has a great boost to the rise of Yu school clothing.

The Chongqing style clothing association has unified planning, unified organization and development together, so that they are more full of solidarity.

After an eye opener in South Korea, the Chongqing clothing association also plans to organize enterprises to study in France, Italy and other countries next year. The vision of internationalization and the mind of development are also driving them to enhance their development.