Walking Management Marketing Of Garment Enterprises

The number one issue of management efficiency in the United States is actually very simple: clothing managers have lost contact with their employees and their customers.

I mean to keep contact and contact, not to contact and contact through a computer print or an endless meeting, but to communicate and communicate honestly and from the heart.

An organization is divided into 4 basic adaptive variables, namely, customers, innovation, employees and leaders.

If we pay attention to customers, continuous innovation and employee motivation are the three most important aspects of "walking around" management and management, we must go through the garment enterprises.

These three levels are strung together so that they can produce enormous overall effectiveness.

When leaders walk around by clothing enterprises, that is, to visit customers (at least 25%), continuous innovation (25%) and motivate employees (25%), activating these innovative variables can release the potential of organizational continuous innovation.

Another 25% of the time was arranged for dinner parties.

When a leader is always good at using symbols, paying close attention to, shaping all levels of heroes and conducting effective visits, it can greatly enhance the efficiency of the organization.

We can contact customers face to face, understand the true thoughts and actual needs of customers, and listen to various suggestions, so that customers can more trust in the company; enhance their confidence and sense of belonging; we can train employees who are not up to speed in their work skills to train one by one, further infect other employees, enhance their learning ability, collect information from different regions, terminals and consumers, and timely adjust their business strategies.

However, in practice, due to mandatory market hours, ignoring calm analysis and making scientific decisions by centralized meetings, a lot of problems follow: when clothing managers visit customers, they can not give customers preferential policies or better suggestions on market operation. They often make customers feel disgusted and suffer from cold shoulder.

It is easy to evaluate customers in another way. Once the customer's performance drops, they will be instructed to replace them without mercy. Frequent replacement of customers is bound to bring immeasurable losses. When the clothing manager has been in the market for a long time, there will be little communication with other functional departments of headquarters. In addition to the regulations, it is difficult to coordinate some practical problems, such as production, distribution, planning and so on. When a garment manager arrives in a region, he will always let the manager in charge of the area know ahead of time, so false data and fake customers will follow.

Clothing managers may not believe in the tabular data reported in the office, but the probability of reference to "Grass-roots" and "real" data is greatly improved.

And the consequences of such data can be imagined.

There are many markets. Some clothing managers feel that the business environment and market characteristics of each region are different. Innovative ideas are not easy to promote, and thus miss opportunities.

Different levels of clothing managers and different market levels also bring different problems.

The author thinks that the walking management of clothing enterprises is "walking" instead of "moving".

What is not "moving"? First of all, goals and goals remain unchanged.

No matter what happens, we must know the sales situation, but we can not assess employees in this way. We should sum up the problems and direct the leaders to solve them within a time limit.

Finally, there is no agitation in innovation.

We should not be tempted to go back on our feet.

In short, "walk around" management is to avoid making decisions behind closed doors and making wrong decisions.

Wrong decisions are better than no decisions.

Therefore, in the course of using the enterprise, it is necessary to

The related training of walking management will not result in counterproductive results.