The Network Marketing Of Garment Enterprises Can Better Satisfy Customers' Needs.

The characteristics of network marketing itself can promote enterprises to view the market from the perspective of customers.

The demand, cost, convenience and communication in the 4C portfolio can be said to be comprehensive.

Through the network marketing of garment enterprises, we can not only reduce the cost of marketing activities such as channels and marketing, but also make it easier to realize the interaction between brands and customers, and truly achieve communication between customers and brands, not just the dissemination.

In recent years, Internet supporting services, such as finance and logistics, have greatly promoted the development of Internet industry.

Last year, Alibaba group launched the "big Taobao strategy", trying to build a huge business system including buyers, sellers, payments, logistics, finance, search and other systems.

This fully open, completely free competitive low-cost business system not only changed the way of business of traditional enterprises, but also fully met the characteristics of consumer demand, cost, convenience and communication, and greatly promoted it.

Changes in consumption behavior.

The network marketing of garment enterprises: the blue ocean road of small and medium-sized enterprises.

Many enterprises may be very familiar with the network marketing of garment enterprises. In fact, the network marketing of garment enterprises is 70% of traditional marketing plus 30% network technology plus network platform.

In theory, almost any product can be sold on the Internet.

We can better communicate with customers through search engines, web advertising, exchange links, e-mail lists, electronic magazines, forum marketing, blog marketing, viral marketing, website directory and so on.

For small and medium-sized enterprises, through the network marketing of clothing enterprises, we can avoid the brutal competition of traditional channels, so as to find their own blue ocean.

The network marketing of garment enterprises has just started in China, and many enterprises still do not know how to apply the network marketing of garment enterprises.

But we are also pleased to see that some enterprises have begun to make useful explorations in this respect.

The reform and opening up of some people who get rich first is full of controversy, but the flood of history must have the right choice.

But when we get rich, we are faced with more expensive houses, more expensive clothes, more expensive education, and various social problems such as black and corruption, such as PPG, fans, diamonds, birds, nine drills, DHC, red children and so on. They are all examples of selling and winning traditional products through the Internet.

Their rise provides a good example for SMEs to develop Internet marketing.

I don't want to talk about specific clothing enterprises here.

Technology, I just want to say this: the Internet era has arrived, massive, fast and low-cost advantages have led to a large number of customers flocking to the Internet.

It is no longer necessary to have a good eye to understand the trend of network marketing of garment enterprises. No dealer can buy more than 20 distribution vehicles at once, nor does any dealer have the strength to bear the pressure from downstream retail customers.

The overall cultural quality of dealers' managers is generally low, and the speed of progress is still not comparable with that of institutional retailers and retailers.

From this, we know that dealer groups lack the ability to innovate and lack the courage to innovate.

The advent of the trend is inevitable. Our only choice is to learn how to face it.