China'S Children'S Wear Industry Presents A Three Dimensional Crossover Trend In The Era Of Full Channel.

Luo Jie fan, chief operating officer of Parker blue children Clothing Co., Ltd., Beijing, believes that when the brand develops in many channels, it does not seriously consider whether it is suitable for the brand. At the same time, too many channels are likely to cause consumers' confusion about brand.

Recently, Deng Qingyun, chief design director of frog prince, who has been promoting the pformation of the company's channel, is deeply touched by this.

Full channel Era

"Now, starting from the company headquarters and general agent, we need to go deep into the retail business to help retailers formulate a profit oriented retail plan."

Deng Qingyun said.

Zhao Jianhe, chairman of Fujian Green group, also said that in the next few years, the channel will be innovated and rectified, and the "withered leaves and fallen leaves" will be cut off.

For the future direction of children's clothing brand development, Xu Bo, general manager of Barbara Business Department, believes that shopping centers are definitely the mainstream of the future. Enterprises need to spend time doing research, and e-commerce will be repositioned.

"Brand enterprises must never leave the electric business, the right store, otherwise they will waste their skills."

Xu Bo said that children's clothing enterprises should be cautious about the electricity providers. "For electricity providers, we need to build relationships, but don't be superstitious, otherwise they will have a great negative impact on our affiliate system."

Lv Yihao, vice president of Ph.D. frog, also said that the rapid development of the electricity supplier is because enterprises need the electricity supplier channels to digest inventory in previous years, but as the inventory digestion of enterprises is coming to an end, and the comprehensive cost of electric business operation is getting higher and higher, the value of the entity store will be reflected again.

Although entity stores will not die out due to the rise of online shopping, but with the growth of operating costs, the traditional entity brand should be magnified and the potential more excavated.

Jamibare, general manager of Su Congbao, said that in order to adapt to the market demand of the 80 and 90's young mothers, the children's wear industry is showing more and more business models, and the key problem for children's clothing enterprises is to find a new mode suitable for their own business development.

"Children's clothing enterprises should start from a single store or regional O2O, which is because children's clothing sales channels are mainly based on franchising, and the proportion of direct sales is not very determined."

In this regard, Su Congbao believes that enterprises should integrate offline marketing opportunities with the Internet, enabling consumers, agents and channel providers to place orders online, return products, and settle platforms. At the same time, enterprises can also conduct shop guide shopping, mobile settlement platform, store management, data query and membership management through online platforms.

"This mode maximized the advantages of offline and online, not only enabling the product to be sold quickly, saving the cost of traditional ordering mode, but also ensuring timely return of funds and ensuring the healthy development of enterprises."

Su Congbao said.

But to truly achieve these, we can not do without the accurate analysis of consumer behavior.

In the era of big data, reform has already arrived. It has initially separated from the concept stage, and many business opportunities have been born.

Xu Bo has been at MBA, a Sino European business school. During this period, he met a top three star and asked him to be his own business coach.

The Samsung executives met Xu Bo for the 5 time in a row. They asked the same question, "do you know your customers? How do you know your customers?"

"I used to think that I already knew a lot about consumers, because I spent a lot of time learning about consumers. After further communication, I found that they really didn't know much about consumers.

Why is Samsung able to compete with apple? Why is it developing so well? It is because Samsung knows its consumers very well.

Xu Bo said.

Xu Bo believes that product design, marketing, terminal experience building, service and so on are inseparable from the understanding of consumers.

No matter what style you are, no matter where you sell it, you have to build a large data analysis system.

"Now we are all parents after 80 and 85. We don't have much to understand the needs of these parents. Nowadays, young parents are very different from those who used to be parents after 70.

Luo Jie fan believes that to understand consumers, we need a lot of investigation and analysis.

Peak has been running luxury brand before coming to the small star.

He pointed out that the brand of Chinese children's clothing should go to the world, and the concept of the industry should be highlighted.

But at present, China's children's wear industry lacks data and lacks standards.

"If we want to carry out industrial research, without authoritative research, without detailed, real and effective data, it is difficult to know what kind of situation we have, what is our weakness?"

"China

Enterprises should work together to establish data research to achieve data sharing among enterprises, so as to create a good industry and serve consumers well.

Gao said that this is not a business or a brand that can be done. It needs the participation of enterprises, industry associations and government.

Of course, do not expect to find some "rare" things or laws through large-scale statistics. Mining and analyzing big data is inseparable from Internet thinking.

"In the new era, traditional enterprises must" implant Internet thinking "so as to build the core competitiveness of enterprises.

Song Tao, assistant president of Fujian Bao de Garments Co., Ltd.

In Song Tao's view, the core of Internet thinking is "platform thinking", and build a multi WIN platform ecosystem.

In the future, commercial competition is no longer just a fight between enterprises and enterprises, but a competition between platforms and platforms, even a war between ecosphere and ecosphere. A single platform does not possess systematic competitiveness.

"For the organization, not only the leadership is the engine, everyone must become the engine, we should build the enterprise into a platform for the employees."

The understanding of Internet thinking coincides with that of Xu Bo.

"Ali's sharing mechanism has given me great inspiration. The essence of Internet thinking is" open "," win-win "," equal "and" sharing ".

The electricity supplier will not immediately impact the store, but the Internet has changed our way of thinking. "

Xu Bo said that we should establish an innovative platform in the enterprise organization, establish a talent Incubation Platform and share a platform.

Zhu Wendong, chairman of Hangzhou Ye Sheng Industrial Co., Ltd., also said that the real constraint on the development of enterprises is the thinking cage built by ourselves. The territory of thinking determines the domain of our business.

In this regard, Zhu Wendong, chairman of Hangzhou Ye Sheng, a simple enterprise, will jointly build "TOP22 business platform for children's clothing" to create a multi-functional, win-win and mutually beneficial ecosystem.

"To build an industrial ecosystem, TOP22 is not only a spiritual consortium, but also a consortium of interests and a brand consortium."

Zhu Wendong believes that platform mode is most likely to achieve industrial giants.

60 of the 100 largest companies in the world come from the platform business models, including apple and Google.

If the "TOP22 children's clothing business platform" operation is successful, Yintai will use TOP22 as an industry partner, Wanda may allow TOP22 to be free to enter, and the international children's wear brand must enter the TOP22 data collection in China. TOP22 may be the first and largest child dress partner of rookie.

In addition, they can standardize their respective businesses, attract capital favor and help enterprises to go public.