Medium Sized Department Stores Should Adopt A Variety Of Independent Business Models.
Medium sized department stores have many advantages in self-management.
First, the enterprise has a sense of crisis, and the enterprise staff have a sense of anxiety. The managers have not a strong sense of superiority in the process of investment promotion. In order to introduce the brand, they have certain initiative and service consciousness. Two, the managers of large department stores have the power to choose and introduce the larger brands, and they will also produce great benefits. They have some resistance to the self running mode of losing power, which is also a key problem for large department stores to operate independently.
Medium sized department stores have limited control over these aspects and are more likely to promote self-development. Three, enterprises are easy to reach a consensus on salary distribution, equity allocation and internal control. Four, the system is more flexible, and the use of funds and internal circulation are more convenient and faster. Five, the boat is small and good.
What kind of independent business mode can be used to make shopping malls according to their own needs?
For example, shopping malls can choose some brands and invest part of their funds, directly co operating and co managing with manufacturers.
This requires the market to be sensitive to the commodity, and the goods that are not marketable are directly changed by the manufacturers. The two sides define the commodity inventory and turnover cycle, and the clearing cycle of accounts. This will not only increase the gross profit of the shopping mall, but also will not lead to more inventory. It will also help manufacturers solve the problems of funds and access routes.
At the same time, shopping malls can set up a collection store of commodity groups according to the use function of goods.
At the same time, the shopping mall will divide and integrate the commodities, and from the relevancy and functionality of the commodities, extend the functionality of the commodity groups, and set up the commodity functional combination shops, which will meet the different needs of more consumers.
This form requires the shopping mall to pay attention to the quality, style, function and continuity of services, and to study the consumption needs of consumers.
For example, at present, the demographic structure of the consumer group is changing to the aging population. The old people do not have much demand for the high priced unit price, and pay attention to the price performance ratio of the goods. They pursue convenience, health and nostalgia, and need communication, care and respect, and are more likely to become loyal customers.
Shopping malls can use hundreds of square meters to manage middle-aged and elderly products, including clothing,
Shoes and Hats
, matching supplies.
Both outdoor travel products and underwear accessories can also provide health care and daily necessities. The products extend to function, reduce brand extension and increase service function. The elderly can weigh weight, measure blood sugar, measure blood pressure and read newspapers in the special hall, establish a comprehensive personal file, and have special contacts with long-term customers, which can become the center of gathering for the elderly.
Besides,
Market
We can take pressure to purchase and operate.
Pattern
Direct negotiations with manufacturers, according to the total amount of goods purchased, the payment will be paid to the manufacturers. If there are problems in the sales, the manufacturers will give the exchange (with a certain time limit), and a business cycle will be settled with the manufacturer once.
This mode of operation also solves the needs of both sides.
In recent years, led by industry associations, through the annual meetings, training, forums, fairs and other activities, the establishment of the Department of retail businesses and manufacturers of the procurement credit guarantee platform, effectively solve the independent business model of the settlement, inventory and other issues, also has a strong practical operation.
In addition, the form of buyout management has become a mode of independent business operation because of its high profit.
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