Suffer From Electric Business Shock, China Enters Retail Business Small Time.

The Tianhe business district landmark, Guangzhou, which has been in operation for 10 years, began its third pformation.

This adjustment has reduced the retail area and maximized experience consumption.

Now reopened, the best supermarket is upgraded to a supermarket TASTE, which has been reduced from 8000 square meters to 4000 square meters, and the area of Guangzhou friendship store is also reduced to half by the original 30 thousand square meters.

He also turned off the new concept department store --NOVO, which had a good reputation, and introduced GAP flagship store in Southern China.

The Museum of science and technology, the Museum of art and the oceanarium are already under construction. The area of the science and Technology Museum is more than 3000 square meters, the art museum is more than 4000 square meters, and the oceanarium is over 50 thousand square meters.

In addition, in this month's media coverage, the retail industry in the two or three tier cities continues to decline. Chengdu has seen 5 people in the same year, and Kunming has closed the market.

In the past year, Huizhou's market has suffered losses for several years. It has emerged that Bai Jia, Hai Ya department store, Metro and Guang Bai major retail giants have been evacuated from the market. The local shopping mall's life Plaza has not been operating for 3 years.

After the closure of the Zhanjiang store, Wangfujing store pferred the Zhuzhou store in less than six months.

From the change track of Zheng Jia square and the two or three tier urban retail industry, as well as the pformation of Carrefour and WAL-MART, we can see that because Chinese consumers have more choices than ever before, the traditional retailers are facing a serious fragmentation of the retail industry, and there is no longer room for the super store mode.

Over the past year, large chain business organizations and other types of commercial establishments have been targeting the convenience stores in the community.

Almost at the same time, Carrefour, Metro, big RFA and Beijing Hualian launched a series of news about the convenience store business.

And Shun Feng, Tianhong and other non supermarket businesses also have ambitious expansion plans.

Shun Feng claims to have 4000 customers in a year. Apart from providing express logistics and virtual shopping, it also has many businesses such as ATM, cold chain logistics, group buying pre-sale, fitting rooms, laundry, household appliances maintenance and so on.

Tianhong's "micro Oh" convenience store allows residents of the community to visit all the Rainbow Shops in a convenience store through the Internet, placing orders, picking up and returning products.

It also provides financial services including ATM, public utilities payment, bank card opening, securities account opening, financial products purchase and so on. Clothing dry cleaning, photo printing, flower reservation, household appointments, electrical cleaning and other community life services are provided.

At the same time, the payment method covers all the mobile payment ports nowadays.

In contrast, large chain business organizations such as Carrefour, bu bee lotus and Beijing Hualian, while smaller in size, are targeting high-end boutique market.

For example, Carrefour's Shanghai Minhang convenience store, with an area of about 300 square meters, is 3 times the average convenience store, mainly snack foods, beverages, daily necessities, wine, fresh fruits and vegetables, and is more like a small boutique supermarket.

In Shanghai and Guangzhou, the Bobo lotus and Bai Jia supermarket have opened 3000 to 6000 square meters of mid sized boutique supermarkets, and intend to make them the main push for the first tier cities.

Beijing Hualian BHG supermarket and Huarun Wanjia BLT supermarket also belong to this type. This kind of boutique supermarket is usually located in the high-end shopping center, with an area of more than 3000 square meters, with the exquisite environment and commodity price that ordinary consumers are amazed by.

China Chain Store Association and Nomura Research (Shanghai) Consulting Co., Ltd. released the 2014 China convenience store development report (hereinafter referred to as the "report") at the "sixteenth China Chain Industry Conference" held in November 8th. The report shows that in 2013, the sales volume of department stores in China's top 100 retail enterprises increased by 9.6%, while that of large supermarkets and supermarkets was only 8.7%. The growth rate of convenience stores was mainly represented by 18.2% of the sales growth rate of enterprises, ranking the highest in the whole retail industry.

Another survey conducted by DDT and China Chain Store Association, one of the world's four largest accounting firms, shows that 42 large supermarket stores (average business area is around 18 thousand square meters) in China's top 100 retailers, compared with figures in 2011 and 2010, found that the average single store sales of these large supermarkets increased by nearly 15% compared with the same period last year, and the staff salaries increased by about 7%.

"Taking into account the factors of rising prices, in fact, these hypermarkets

There is almost no big increase, but the cost is rising. "

Contemporaneous hypermarket

Only about 5% growth.

On the other hand, in 2013, the total number of major foreign retail outlets reached 31, excluding household appliances and electrical appliances. The number of Customs stores increased by 72.2% over the same period last year.

The general view of the industry is that land prices, rents, labor costs and changes in consumption habits of some Chinese customers continue to rise in recent years.

The development of a second tier city has been very difficult. It can only expand to a lower level city, but whether the three or four line cities are suitable for the existence of large stores and whether the time, energy and financial resources can be exchanged for corresponding returns is unknown.

Against this background, many retail enterprises have chosen the layout of the electricity supplier and the high income class for the Metropolitan Central District to open up two excellent "self saving" schemes.

According to a report released in November by Dammam international, which is specialized in providing retail branding and procurement services to more than 100 major retailers in the world, based on its headquarters in Connecticut, USA, there will be a significant increase in the number of small retail outlets in the global retail industry, and retailers will provide more value-added services and charging services to shoppers. The two trends will be very significant.