Fat Women Also Have Spring, Big Clothes Trend.

In the past five years, the fashion industry in Europe and the United States is rising. Big yards of women The trend of acceptance is that the diversified aesthetic of women is also beginning to affect the extreme fashion world.

Recently, Slink, a fashion magazine using large models and concerned about big women, began selling in 15 countries. Quote the magazine editor Rivkie Baum as saying that "beauty and style do not stop at 8 yards".

In this regard, the publication of large format female publications is the result of the growth of the retail market in the consumer market in recent years. Whether for consumers or media, brand positioning is a gradual acceptance of a diversified aesthetic trend.

In fact, over the past more than 20 years, the size of the human body is becoming more diversified, and the size table used as a "standard" is no longer applicable. According to the data provided by Plunkett Research, in the United States, women dressed in sizes 14 to 34 are classified as "super code people" but represent 67% of the US population. In the UK, 17% of the women are dressed in size 18 (size 14) and 21%. British men Also wear large size clothing.

With more and more people entering the population of big codes, the tendency of women's long marginalization is coming to an end. Driven by market segments and interests, over the past five years, the fashion industry in Europe and the United States is gaining acceptance of big women, while the diversity of women's beauty has begun to affect the "fashionable" world.

The designer of "overcorrection" always takes the lead. As early as 10 London spring and summer fashion week, designer Mark Fast used three large size models, and Jean Paul Gaultier also made 20 yards of costumes for personality singer Beth Ditto in the 11 spring and summer fashion week. In the past two years, GabiFresh, a large female blogger with a strong reputation, has been brave enough to try various colors, prints and profiles in a big size. Gabi has refused to change any harsh conditions that require changing the size of the super size code. Fat bikini The photo caused a sensation, and the photos showed how this terrible two piece suit was used to modify the fatter figure. Despite the fact that health is still a major background of this topic, what Gabi has said after all is pertinent: "no matter where we go on a healthy road, we have to live in the body we have now and feel satisfied with it."

In 2012, Vogue promised to use only over 16 years old models with healthy weight, and the trend of becoming thinner and thinner was finally stopped. Not only that, since then, many large size models have begun to break down traditional barriers and appear frequently in the media. The size of Candice Huffine is 16 yards. In recent years, she has been in Italy's Vogue and V magazine. The Tara Lynn, also known as the model, is also popular. She has been widely praised for her H&M swim suit advertising. Robyn Lawley is not only the first ever used model in the 52 year history, but also appeared in the 9 issue of Vogue in Australia in the 11 year, and also appeared in many brands including Ralph Lauren.

And from the retail market, many European and American fashion retailers such as Marks and Spencer, Dorothy Perkins, Forever 21 and Asos have a wide range of large size garment production lines. M&S's advertising is usually based on the diversity of models. It chooses different sizes, races and age models to represent all social strata. British retailer Evans is the high street brand of big size women's clothing, which provides large size women's whole clothing. Evans also encourages women to be proud of their "heavyweight" body for a long time, and is committed to the research and teaching of big size fashion, and can enlarge the size infinitely. As the size of the young generation of the Chinese generation begins to surpass that of its parents and enters the vacuum of the high street brand fashion market of the mature women in the middle age, how to cope with the change of the proportion of the body and the needs of the new consumption market of women are all worth exploring and drawing lessons for the domestic retail market.

In the final analysis, the standard of clothing is reassessed with the acceptance of self, rejection of standardization and acceptance of diversity. Clothing sociologists have long discovered that human beings tend to be dissatisfied with their bodies. Designers, brand manufacturers and fashion media are responsible for interpreting the ideal image of society. Consumers are ashamed of their image because they do not conform to the "universal standard". Today, it is totally a perceptual deviation. For big code consumers, their most important considerations are the same as other consumers in fashion: fashion, fit, decoration and excitement. In any subdivision market, fashion models also need models to respond to the public's desire for a healthier image. Large consumers have the same opportunity to dream and covet fashion as regular size consumers.

When No. 38 (British size 12 / American size 8) can no longer represent the majority of women, maybe everything should be redefined.