Traditional Electricity Providers Attack Solid Bad Money To Drive Out Good Money

The United States "black five" just came to a close, and the birds and men completely ignored the "double 11" expansion rhythm slowed down sharply, relish the Chinese electricity supplier "win a complete victory", said what "black five" revenue only "double 11" 1/4. Totally do not ask "double 11" "sales myth" how many "brushes", how many returns, how many sellers are sad tears.

Some e-commerce platforms are a big market. They neither operate commodities nor provide services to consumers. They rely on rents and advertisements. Others are the online commercial real estate which is overbearing and exposed. It is similar to adjusting the traditional department stores before transformation.

The traditional electricity supplier's super revenue ability and profitability are essentially built on the landlords' old style of killing the goose that lays eggs and doing everything they can. Net transmission of a treasure 8 million sellers, earn less than 300 thousand; a cat 60 thousand businesses, less than 10% of the profits. "Let the world have no difficulty in doing business", the good wish is contrary to fact. Some traditional e-commerce platforms hardly have good business.

The "split" of traditional electricity providers is also reflected in the spirit of the Internet, which advocates openness and cooperation, but clamours to "fight the retail industry without the ability to fight back". It claims to create consumer carnival, but once intended to dominate the "double eleven".

At present, the retail industry emphasizes the return to the essence, focusing on consumer demand, building an efficient supply chain, reshaping the business capacity and upgrading the service level, and has become the adjustment and transformation direction of all kinds of retail formats. However, some traditional e-commerce platforms still rely on their "big black and thick" to catch profits, do not operate, do not do services, do not directly contact consumers, still earn a lot of money.

It can be asserted that Traditional electricity supplier Not advanced productivity Its impact on physical retailing is similar to that of the Yuan Dynasty. There are too many gimmicks on some platforms. The price increases are discounted, shoddy, old and new. Price free Such fraudulent practices are widespread, and the false propaganda of "the lowest in history", "the lowest in the whole network" and "the first sales volume" are clampant.

As a result, Cai Hongping, chairman of Deutsche Bank's Asia Pacific Investment Bank, delivered a speech on "the 4 industrial revolution in Europe and America. China is still crazy about buying and selling Taobao's cheap goods."

In the long run, the traditional e-commerce platform may not be able to compete with goods, services, logistics, supply chains, Amazon, Jingdong, Suning and other rivals. They rely heavily on the Internet financial sector, and the bad debt rate is over 10%. In the direction of big data, Baidu's technological strength and innovation ability will undoubtedly be much stronger. In the future China's retail market, some platforms are still strong forces, but today, such a "super hegemony" oligarchy may be fading away.