How Long Is The Cross-Border Electricity Supplier From The Export Business?

Recently, the international trade e-commerce platform eBay released the "2014 China cross-border e-commerce retail export industry development trend report" shows that China's cross-border e-commerce retail export industry has strong momentum of development. Exit Products category, fashion products trading volume ranked second. EBay global vice president and China CEO Lin Yizhang said that in addition to policy incentives, the rapid development of China's foreign trade business in recent years is mainly due to breakthroughs in big data, mobile technology and logistics solutions. In addition, the rise of the third party foreign trade service providers has also provided support for the development of foreign trade business. At present, the United States, Britain and Australia are the three main markets of Chinese sellers. So how do textile and garment exporters treat cross-border e-commerce? Is it time to launch cross-border electricity suppliers overseas?

Want to do business, but the information channel is not smooth.

Compared with traditional foreign trade, cross-border electricity providers can effectively save resources and reduce the overall cost of foreign trade, and have many advantages such as intelligent retrieval of goods, open information of goods, open consumer feedback, fast dissemination, convenient payment and so on. This has opened up a shortcut for small and medium-sized foreign trade enterprises to enter the international market, and has also provided an opportunity for brands to explore the international market. But compared with the online trading mode of cross-border electricity providers, most of the enterprises have dominated offline transactions for many years, and the detailed information about the charge management and operation process of cross-border electricity providers is not enough. Hongkong Scarlett Co., Ltd. is a clothing company mainly exporting wedding dresses and evening gowns to European and American countries. According to Zhao Yakun, the company's fashion designer, Carrie is mainly customised in wedding dresses and dresses. Every year some European and American agents come to the company to customize their products. The number is about dozens a month. The company is pursuing advanced customization and general customization business overseas, but at present, it is only planning to introduce advanced customization business in China. Designer Zhao Yakun said: "the products of the company are welcomed by foreign customers. The stars who attend the Oscar prize ceremony and those who compete in Miss America, Miss Canada and other competitions will wear our costumes. In recent years, the company has developed very rapidly, and turnover and staff have doubled. We hope to find suitable cross-border e-commerce platform to promote business. We have also contacted some electronic business platforms, such as Alibaba's international station, etc., but we still don't understand the specific operation information of cross-border electricity providers. Zhao Yakun said he hoped to learn more about cross-border electricity providers with some channels.

In this regard, Shen Weidong, director of the Sales Department of Nantong Feng Tong Fashion Co. Ltd., gives the same view. He said that the domestic side, the company has done business with Taobao before, but it has not achieved much effect and has finally given up. At present, it has not yet found a new e-commerce platform. He believes that on the one hand, enterprises know little about the operation information and business mode of cross-border electricity providers, on the other hand, because e-commerce has more complicated procedures in terms of currency settlement and so on, so far, the company has not yet started the new e-commerce business. Fung Tong is a company that mainly exports indoor clothing and clothing for middle-aged and elderly to Japan. Since this year, domestic labor costs have risen, orders have shifted to Southeast Asia and other countries, and the number of orders exported to Japan has decreased by 10%. Shen Weidong said that although the information is less understood, but in the future to expand the market channels, the future is also planning to test the cross border electricity providers.

Careful input and wait for follow-up development

What kind of enterprises are more interested in doing cross-border electric business? Lu Yong, senior vice president of the B2C cross-border electricity supplier, said that China's high quality products are in great demand in the foreign market. Therefore, providing localization brand, providing cost-effective products and realizing mobile technology are the three major opportunities for China's Cross border electricity suppliers. For cross-border e-commerce platform, local brand is the key to "going out". But for export oriented products enterprises, the intention to do business is not very strong. CHENFENG group chairman of Limited by Share Ltd, Yin Guo Xin said: "the business mode of the morning wind is still dominated by processing enterprises, and cross-border electricity providers are not yet suitable for the morning breeze. If we want to build our own brand in the future, the company will consider stepping into the cross-border e-commerce business. "

Zhao Yakun believes that as wedding dress enterprises, if the future development Cross-border Electricity providers, Shi Li Li will launch low-end products as the main reason, because high-end wedding dresses and dresses, small dress and so on spent manpower and material resources are relatively large. And Zhao Yakun said frankly, the proportion of initial investment for cross-border electricity providers in the future should be controlled within 5%. She said: "wedding dresses and dress products are special. As far as I know, the sales performance of products promoted by cross-border e-commerce platforms should not be very large. The sales volume of these products will be more concentrated in the consumption season of Europe and the United States every year. Our company hopes to invest some of it first and observe the business promotion situation before making plans.

In view of the development of cross-border electric business in China at present, Zhang Zhouping, an analyst with the China Electronic Commerce Research Center, thinks that in recent years, China's foreign trade e-commerce has been growing rapidly, and foreign consumers' demand for Chinese goods is strong. Although the market space is broad, many problems existing in foreign trade electricity providers need to be solved and improved.

Hongkong Maksim Clothing Co., Ltd. is an independent brand Vingavan (VEKA king), and exported to Russia high-end fur hat accessories business. Zhang Kaibiao, general manager of the company, said that in March of this year, Maksim began planning cooperation with Taobao, the domestic electricity supplier platform, hoping to build an international logistics system. When the products were split up and the goods could be transported to merchants in 25 days in advance, the logistics time could be greatly saved and the circulation channels of products could be more smoothly. However, due to the company's expected goals and the information and services provided by Taobao's e-commerce platform, Maksim has just signed a contract with Taobao, making progress very slowly. According to him, after signing the contract, the company has to pay about $10000 management fees to Taobao platform every year. According to Zhang Kaibiao, at present, Maksim is also trying to expand business in Russia's cross-border e-commerce platform VK, VK equivalent to the Chinese version of WeChat, because the site is currently on the Chinese Enterprises At the stage of support, there is no charge at present. But for the development of cross-border electricity business in China, Zhang Kaibiao believes that e-commerce will only play a supplementary role at the moment, and the real business mainstream is to look at offline transactions.