Cold Rush To Warm Up Winter Clothing Market

Whenever the weather forecast airs "new cold air", "strong wind cooling" and "sudden drop of air temperature in the next week" and so on, how many people will be forced to fight the cold war.

But for those who are in the clothing business, they may still want this.

Be cold and cold, because their winter clothes can be more popular.

Fry "extremely cold", warm who?

The "Millennium cold" theory has been known from all over the city and has become a talk after dinner.

From the beginning of anxiety to the final relief, people explain a problem: there is no authority to prove the saying that the millennium is extremely cold, so there is no need to worry too much.

Although many people have their own shopping ideas, many people are fooled by this statement.

Recently, bad weather has really prevented people from being able to guard against it.

Some people are beginning to waver. What will this winter be like? Zhang Da Ma, who lives in Chaoyang District, is more than 60 years old, and has encountered this situation for the most part of his life. "I've heard that it's very cold this winter, and the girl bought me two down coats. The temperature of the first two days is OK, and it's changed."

Miss Li, who works at Da Wang Road, is also skeptical about this: "I basically wear pants and skirts to work, and it is not too cold.

But there are a lot of warmth and stuff in the mall.

I am not so sure about the Millennium cold.

The report of the Millennium cold seems to have injected stimulants into China's winter clothing market.

But many

Experts and researchers agree that this statement is hard to believe.

The author suggests that consumers should follow the principle of rational consumption and not be credulous.

Hot sales in hot details

As we all know, down jacket is basically an industry that "depends on the sky". If it is warm winter, even if the discount is lower, consumers will not appreciate it.

Compared with the previous two years, stable sweaters and cashmere sweaters are steadily improving, but the most notable progress is down coats.

In the hot down jacket, medium and long sections are most popular.

According to the shopping guide in a shop in Xidan, besides the medium length down jacket, this year's long sweaters, cotton clothes, overcoats and so on are also very well sold. Besides the classic black and red colors, this year's Brown winter dress is very popular with consumers.

Small objects such as scarves, scarves, gloves and so on are also in demand.

"The duvet and pure leather gloves of our family are out of stock several times."

The shopping guide pointed to the only black long down jacket on the display shelf.

"Easy to wash" is also the selling point of this winter down jacket. "This white down jacket is the new style this year. Its fabric is twill, which is easier to clean than plain, like small stains on cuffs and necklines, and can be cleaned with white cloth dipped in detergent."

A famous brand down jacket customer guide is introducing to another customer.

Light colored clothing itself is very resistant to dirty, and it is a common phenomenon to buy and dare not to dress more. It wastes time and wastes money.

Today's down jacket has made breakthroughs in anti fouling and easy cleaning, becoming the biggest bright spot.

Besides the coat, the warm underwear has become a close bodyguard for protecting the cold.

"Coral velvet", "honeycomb heat energy", "bamboo charcoal fiber" and so on, these key words have become the criteria of choosing good underwear.

In terms of style, as long as they are not heavy and overstaffed, there are great selling points for clothes with self-cultivation.

It seems that consumers should not only focus on style and color, but also pay attention to the inner details of clothes.

Moreover, this year's thermal underwear has many functions and styles, and its fabric is rich in material. Many consumers add different functional underwear for their families to match different clothes. Customers who buy underwear often buy two or three sets, especially female consumers.

For this year's new section, "strict" and "warm" seem to be more important than "beautiful frozen people".

Of course, this does not mean that people do not pay attention to the design, the fabric requirements, the attention to the details of the highlights become an important factor in the choice of consumers to buy.

Winter sales are getting warmer and warmer.

The coldest weather hasn't come yet, but the recent gale cooling has made us dare not neglect it.

Whether in Beijing's major shopping malls, wholesale markets or tail goods, sales of winter clothing are increasing every week.

I visited Xidan, Chongwenmen and other business circles, where the main selling feature of the mall is down jacket.

Plus, just entering the snowy season, in order to snatch the business opportunities in the cold winter, many businesses will put the winter clothing on a large scale, and customers may be busy picking out their favorite coat or starting to buy winter clothes such as down garments.

During the visit, I found that due to the rising of raw materials such as cotton,

The average price increase is more than 10% compared with that of last year, and the same amount of warm underwear has been raised by about 15%.

Consumers are fastidious and happy to wear thermal underwear, so that thermal underwear can sell well every year.

Generally speaking, there are not only discounts but also high prices for new products.

This year's underwear market is also hot. As long as it is new this winter, the price is higher than the new price in previous years.

The industry believes that it is affected by rising production costs and pportation costs, and then leads to fluctuations in the price of thermal underwear. The brand new wholesale price of thermal underwear has risen by about 5% this year.

This year, the boom has continued to make money in the custom market, which has been popular since last year.

These custom-made and refurbished shops are basically private shops, although they are small, but they are quite different.

The boss tailor the clothes for the customers. All materials, colors, styles and so on are selected by the customers. The final products can even match the authentic products of the shopping malls.

Custom made clothes have two advantages, one is to dress properly, the other is to lower the price.

Under the influence of the big environment, the price of the commodity now is also rising, the average increase is around 30-50 yuan.

Even so, it is much more affordable than thousands of clothes in the mall.

I suggest that although the price of customized and refurbished clothing is very cheap, the real quality guarantee is still a problem.

When ordering, you must ask the price clearly and explain clearly the style you want, so as to avoid any unsatisfactory design and unreasonable price.

Of course, even if the custom and renovation business is better, many people are willing to shop in the mall.

The author has also collected some recent discount information in shopping malls as a reference for your weekend shopping.