Feather Down Wonderful Exhibition, Feather Story, Hai Lan'S Home, Innovative Marketing, Building National Brand

In from November 26 to 30, 2014, Hai Lan's home The wonderful exhibition of the quality of the feather shows on the West Plaza of Beijing World Trade Fair. This is the second time after the ShangHai Railway Station in November 4th, the "wonderful quality" feather exhibition of Hai Lan home meets with the public. In the West Plaza of Beijing World Trade Center, the world's third largest electronic dreamy sky screens and the exhibition hall of the wonderful exhibition of Hai Lan's home are echoing, attracting many people to take a group photo. Through the multimedia integrated technology, Hai Lan's home has once again created a romantic and dreamy feather secret for consumers. While guiding the public to explore the secret of the down feather, it also reveals the quality and quality of Hai Lan's home through the close communication between the exhibition and consumers.

　 　 Hai Lan's home Quality feather casting industry leader

With this wonderful exhibition of feather, Hai Lan's home not only brings the most interesting, comprehensive and deepest feather knowledge to consumers, but also lets consumers experience the quality of the sea Lan's home. The brand representative of Hai Lan home said at the launching ceremony that Hai Lan's home hopes to provide consumers with a thorough and thorough understanding of feather products through the wonderful down show. As a national brand for men's clothing, Hai Lan's home has successfully created the distinctive brand image of "Hai Lan's home and men's Wardrobe", becoming the best choice for Chinese men to choose clothes. Today, the home of Hai Lan has sounded the clarion call for deepening market segmentation and speeding up category marketing. The quality down jacket introduced this autumn and winter is a microcosm of Hai Lan's family strategy.

Mr. Huang Qi, director of design for the down jacket of Hai Lan home, said of the quality down jacket that the quality feather series launched by Hai Lan's home in 2014 was based on fashion, lightness, warmth and life as the basic design concept. With high quality as the production criterion and strict technological requirements, every feather garment has become an exquisite artwork. Based on the cost advantages arising from off-season production and large orders, the quality of the high quality down clothing of Hai Lan's home is also very close to the people. For many years, Hai Lan's home is not only tailored for Chinese men, but also better and better in the selection of accessories. It pays attention not only to high quality but also to the best cost performance so that every Chinese man can easily enjoy first-class quality clothing.

Diversified channels to show Chinese people to the world brand

As early as 2002, Hai Lan's home made a layout for building a genuine national brand. From the establishment of China's first clothing store of self purchase mode of mass purchase, to the more than 3000 stores now covering the whole country, from the single business men's clothing to the 17 series of more than 5000 varieties, such as suits, shoes and socks. Hai Lan's home has constantly created the quality of men's wear for men in China, and optimized men's shopping experience. "Hai Lan's home, men's Wardrobe" has been recognized and recognized by more and more people.

In April 2014, Hai Lan's home was listed and its market value exceeded 40 billion yuan, becoming the largest A clothing company. Hai Lan home related people said that after the completion of asset securitization, for Chinese consumers, the most intuitive feeling is that the cost of Hai Lan home clothing is even higher. "The best price performance" is the commercial feature of Hai Lan's home, so that every Chinese man can buy the most quality clothing at the most affordable price. This is also a commercial gap that any domestic clothing brand can hardly overcome at present. Hai Lan's home has a high price for men's clothing. Its unique supply chain mode strongly supports its parity. Hai Lan's home has completed the deep spanformation from manufacturing economy to service economy, and consumers have obtained quality products and services from the Hai Lan home parity strategy.

The precise market positioning, which originated from years of accumulation, has been said by Mr. Zhou Jianping, chairman of Hai Lan's home, "never to be a layman". For more than 10 years, Hai Lan's home has been meticulous in its old business. With this persistence, let Hai Lan's family constantly fashion the conventional pattern of clothing sales, almost every year, enterprises are crossing the new field. In Mr. Zhou Jianping's grand blueprint, Hai Lan House, the Chinese national garment enterprise, must represent the Chinese manufacturing of garment industry to the world.

Any brand going to the world must have its own cultural core as well as emotional communication with consumers in addition to quality. In recent years, Hai Lan's family has also begun to try and break through a new marketing mode to communicate with consumers deeply. In 2014, the "father's love movement" of father's day emotional marketing activities, September's "one gram warm" public welfare activities, October's "running brothers" variety Festival implantation, and then to the "quality special" down show landing. The promotion mode of systematization, scale and diversification has brought widespread concern to the brand of Hai Lan home, and has also made the Hai Lan home constantly resonate with consumers, creating a more profound emotional connotation and influence of the national brand. We have reason to believe that Hai Lan's home will bring more surprises to consumers in the future men's wear market.