Hutchison Beijing Shoe Brand Xiaowei Market Is Not Allowed To Keep Forging Ahead.

Wei has never given up his idea of starting a business, while paying attention to what good projects he can do while he works after school. Because of his character, he made many good friends. Once an opportunity, a good friend's aunt, old Beijing shoe store, had not enough hands. He wanted to help Wei. After several days of observation, Wei found that she had bought many old shoes in Beijing. She sold tens of thousands of sales in those days. At that time, Wei felt that the business was good.

After returning to the summer vacation, Wei found his home town, such an old Beijing shoe shop very little. At the same time, Xiao Wei's school was a famous light industry development city. Wholesale clothing, shoes and hats were many, and the price was very low. If it was purchased from there, it should not be a problem, and then sold to its home town, the profit in the middle could be as high as 70% of gross profit. Wei decided to go to the old Beijing shoe store. At that time, Xiaowei gathered in the west to gather enough money. Under the insistence of Wei, her parents agreed to quit school. After coming back, with the help of my friends, I found a shop that could be delivered on a monthly basis, which helped me a lot in the investment. I took 20 thousand yuan that I collected. Wei went to the wholesale market to get a batch of goods. Wei recalled that he did not think so much at that time, and thought that I would succeed. Indeed, at that time, Wei was relying on 20 thousand yuan of goods, and now two shoe shop, Wei's venture can be said to be successful.

Xiao Wei has been out of school for two years. Wei now has two shoe shops, one is the old shop, the other is on the walking street, earning money in the first two years, but as the old Beijing cloth shoes are becoming more and more popular, this shop is also growing exponentially. Xiao Wei feels very strenuous at present. The shops on the pedestrian street are very expensive. There are two so-called brand old Beijing shoes store nearby. There are 1 old shops nearby, and the area is 1 times bigger than her. The most helpless thing is that some products in her shop are like that, and there are also some of them, and she does not have that family. And the price is not the same, often face "bargain" situation, Wei's shop is very passive, now sometimes sell a few hundred dollars a day, from the original 70% of the profits to only 30% of the profits, Wei is facing a crisis of closing time.

Wei realized that he could not go on like this. Through the Internet, Xiaowei discovered that a Beijing shoe website has been teaching the shopkeeper how to open the store. Wei opened up the headquarters phone call of Beijing shoes, and wanted to communicate how to improve their current situation. Operation headquarters Attract investment Manager Wang quickly called Wei to know her thoughts and needs, and did a detailed understanding of her store operation. Manager Wang pointed out the crux of her store. Xiao Wei suddenly realized that the road to start her own business is the real beginning now.

Xiao Wei goes to Beijing. Cloth shoes After inspecting the operation headquarters, it is found that the shoe industry from the shoe to the shoe type is very distinctive. Manager Wang has made detailed plans for her storefront, including the rectification of store image, the combination of shoes and shoes, the location of the store, the management of the old members, the promotion of the store's brand, the way to win the competition in other stores, the details of the terminal selling skills, and so on.

Now Wei's Pedestrian Street Shop redecorating, in addition to the retro style of antique ancient town, the door has also been replaced by the Beijing shoes. The products are all kinds of shoe styles of Beijing shoes, and there is no need to worry about other people's homes. Hutchison Beijing shoe supervision department, according to the operation of Xiaowei store, plans the opening plan. Besides "folding up and folding" activities, it also does the activities of "shoes" to "money", that is, taking any pair of cloth shoes, it can reach 29 yuan, 39 yuan, and the maximum can reach 50 yuan. On the opening day, the scene is so hot that it can not do so. Not only 200 new members are added, but light sales are dozens of times. Now Xiaowei's store sales are on the rise. Xiaowei's shoe brand store can be said to be very successful. The old store is selling inventory according to the guidance of the shoe industry. Soon, second Beijing shoe store stores are opening.

In a dinner with friends, Wei's heartfelt exclamation time is fast. From the beginning of the shoe shop to the three stores now, it has been more than 3 years, and thanks to the Beijing shoes brand. If it's not for them, I can't have the present results, because the market is not allowed to be enterprising and not to improve. I am glad to start my own business and choose the old Beijing shoe store. I am glad that I have met the Beijing shoe brand in the back. Because only the brand with the experience of brand operation can really help itself, earn money and earn money for a long time.