"Black Five" Entry Into China: Cross-Border Encirclement And Suppression Of Anti Encirclement And Suppression

Americans also have "double eleven", the first day after Thanksgiving, that is, in November 28th of this year, businesses will use big price cuts, issuing vouchers, and so on to attract customers. This day is called "black Friday".

And the first Monday after that is the online shopping festival of the United States, Internet Monday, which also attracts customers in the form of discount.

However, from last year's data, the sales volume of these two holidays in the United States is not as good as that of an e-commerce platform in China.

Indeed, the size of China's consumer population is too large. The number of Internet users is two times more than that of the United States. The proportion of online shoppers in the overall Internet population is also increasing year by year.

With the relaxation of cross-border electricity supplier policy, the amazing consumption power of Chinese people is spreading from local to international market.

This year, double eleven Tmall alone has more than 200 foreign brands to join the sales promotion, and internationalization is becoming the key point for the future competition of the domestic electricity supplier.

In China, buying overseas brands through e-commerce platform is often called "Hai Tao". In the past, due to cross-border trade policy restrictions, consumers generally bought overseas goods by purchasing or pferring companies, which even gave birth to a new occupation of "purchasing agents".

However, with the establishment of Shanghai free trade area and the emergence of domestic cross-border e-commerce platform, this occupation will have no room for survival.

Overseas brands can enter the Chinese market through the form of free trade zones and the entry of China's e-commerce platform. This is not only the impetus for the globalization of commodity trading, but also the result of negotiations and compromise between trade partners.

China has the largest consumer market in the world, and overseas businessmen naturally covet for a long time. However, under the condition that domestic brands' international competitiveness is not yet mature, relaxing the cross-border trade policy is obviously more harm than good to China's economy.

Just like the protection policy in the field of film and so on, under the premise of technical blockade by Hollywood studios, it is very difficult for domestic films to make breakthroughs. Therefore, the policy of quantitative restriction on imported films is just like cross-border trade policy, which is not difficult to understand from the economic level.

If the tightening of policy in the past is a manifestation of China's "self-knowledge", the relaxation of the current policy is a manifestation of "confidence", which is gradually being recognized by international consumers.

One side

Actively seeking cooperation with the Shanghai free trade area, reducing trade costs and trading time by establishing logistics and storage centers in the free trade area, on the other hand, some businesses are actively cooperating with the domestic e-commerce platform to enter the online shopping mall, so as to get a share in China's e-commerce shopping carnival.

From the perspective of overseas brands, the Chinese electricity supplier industry is also an internationalized process while stepping up its internationalization strategy.

From this year's double eleven electricity supplier paction data, overseas brands are mainly concentrated in clothing, food, cosmetics and other consumer goods.

A US food trader sold 180 thousand barrels of nuts in the pre-sale period, which is no doubt a temptation for overseas businessmen who have not yet entered the Chinese market.

During the "black five" period, the outlets of the US outlets launched promotional activities with the Online Thematic page of the domestic cross-border electricity supplier honey Tao. The iPhone6 price was only 2256 yuan, and the international famous brands KATE SPADE, MK, TORY BURCH, COACH and so on all had only the domestic 2.5-3 discount price.

Encirclement and suppression of electricity providers and anti encirclement and suppression at home and abroad

Before the arrival of double eleven, the US shopping website, which entered China's tenth year, announced the opening of the "six country direct mail" business. Through the establishment of a logistics warehouse in the Shanghai Free Trade Zone, after the consumers placed the order, the distribution directly from the free trade area through the domestic logistics company greatly reduced the time and logistics cost of the sea.

This move has been seen as a challenge to China's local e-commerce platform, but this is not the first time local businesses have been faced with provocations by outsiders.

Ebay, who bought the eBay auction site "eBay eBay" in 2003, was returned to the market because of its low price. In 2008, YAHOO China, which was pformed into an e-commerce platform, changed its face only after a year or so.

Compared with the two countries, Amazon, which has been entering China for ten years, has always been relatively respectable.

Compared with China's local e-commerce enterprises, there are two insurmountable obstacles to foreign electricity suppliers: one is price, the other is logistics.

Although with the improvement of domestic consumption level, the concept of consumers has changed a lot, but price is still the main factor determining consumption.

Compared with domestic electricity providers, foreign electricity providers obviously do not have the price advantage.

In terms of logistics, the cooperation between Amazon and Shanghai FTA has improved timeliness. However, because of the different quality standards at home and abroad, many products can not enter the Chinese market, and there are certain limitations in terms of commodity types.

While overseas electric providers are constantly trying to enter the Chinese market, Chinese local e-commerce enterprises are also beginning to take the pace of internationalization.

Ali launched the "Tmall international", Jingdong opened up the "sea buying" channel, shortly after the eleven B2C, the largest cross-border investment in the field of electricity in the field of honey Tao, before the arrival of black Friday, the direct purchase of the United States outlets outlets online outlets.

Local e-commerce is more likely to be favored by consumers, and is well versed in the shopping psychology of domestic consumers, which is obviously better in the campaign against encirclement and suppression of overseas e-commerce.

This is why the domestic cross-border electricity providers have shown signs of abnormality after the opening of the six direct mail business in Amazon.

The Chinese market for buying overseas goods is not large at present, and the only market share is occupied by several cross-border electricity providers in China.

A long time ago, this share was in the hands of the purchasing platform, but later the purchasing platform also made a pformation.

Take the honey Tao, for example, before doing the shopping guide and purchasing agent, now began to pform to do self employment, so that the overseas electricity supplier's market share was further squeezed.