"Two Separate Children" Brings New Opportunities, Challenges And Opportunities For Children'S Wear Market.

Recently, Pu Xin Quan, chairman of Huzhou Tong Wang Wang Clothing Co., Ltd. just became grandfather. Now, the clothes in the daughter-in-law's wardrobe are all the clothes given to them by relatives and friends, and they simply can't wear them out.

This incident touches greatly on Pu Xin Quan, and has also strengthened its confidence in doing a good job in children's clothing industry.

"With the improvement of people's living standard and the change of children's consumption concept, the consumption of many family children is on the rise.

The market brings room for development.

The implementation of the "two child alone" policy will bring new opportunities for children's wear market.

Luo Jie fan, President of Beijing paramount limited liability company, said that the children's wear market in China has maintained steady growth in recent years.

This is fully reflected in the Chinese children's wear brand, Barbara.

"The proportion of children's industry in Semir group is relatively large, with an annual growth rate of more than 20%, and it is expected to grow by two digits in the next 3~5 years."

Xu Bo, executive vice president of Semir apparel Limited by Share Ltd, Zhejiang, said.

And that children's clothing is the last piece of cake, in recent years, all walks of life have entered, resulting in homogenization serious inventory backlog difficult to digest, enterprise cash flow is tight, enterprises are difficult to turn around, can only use "price war", "promotion war", "inventory war" and other ways to crazy sales, profit overall decline.

"When everyone is optimistic about this industry, this industry is not necessarily good. Now there are many domestic and foreign related industries involving children's clothing, which will undoubtedly make children's clothing industry more competitive."

Su Congbao, general manager of Quanzhou Sheng Ke shoes and Garments Co., Ltd.

Therefore, Xu Bo pointed out that as an entrepreneur, we should not just look at the growing data, but depend on the real business opportunities of every family's purchase and different levels of space.

To see the sales of each shop, a city, a city, a store and a store.

Song Tao, assistant president of Fujian Bao de clothing Limited company, also said that as an entrepreneur, he can not only consider how big the market is, but not who I am. I need to think about the focus of my brand and product positioning. I can't just consider what kind of users I want, and what kind of value can I provide. What is the core value of brand moving consumers?

For the future of children's wear industry, Lin Weijian, chairman of Guangzhou Li Guo Clothing Co., Ltd. believes that the prospect is definitely good, but the "two child policy" needs to be released for 3~5 years, depending on whether every brand can survive these years.

"In 2013, the average discount of Li Guo was 33% off. This year, it only sold to 50 percent off on the May Day, and the shopping mall had to take 25% of the buckles, which would cost 200 thousand yuan for every 1 million yuan, and the consumption of shopping malls was less than 1/3 in the past."

Lin Weijian said.

Ye Xiandong, chairman of red, yellow and Blue Group Co., Ltd. also believes that the opportunities and challenges of the present Chinese children's clothing industry coexist.

Now the consumer demand is changing from mass brand to personality, and the small niche brands are constantly rising, and the industrial chain is gradually achieving great alliance. The agent system is also facing further reform.

"The growth rate of the past brand is 20% per year, and now it is slowing down."

Ye Xiandong said, now the enterprise should consider how to treat the existence and development dialectically. He said that the brand structure of Chinese children's clothing industry is now forming, and the national brand of children's clothing, strong regional brand, agent brand and retailer brand will soon emerge.

The brand will form echelon mode from the aspects of region, grade, style and so on.

Yi Hao, vice president of Shanghai Rong Chen frog (Group) Co., Ltd., judging the future industry is that the prospect is still very broad, but the competition among brands will be more intense and eventually concentrated.

When it comes to brand competition, the first thing that entrepreneurs attending the conference think of is a lot of fast fashion brands in the Chinese market.

"Now H&M has already dropped the store to the three or four line city. It has opened to Huzhou. The 2000 square meter shop has 500 square meters of children's clothing, the price is very cheap, a fur coat is 99 yuan, even cheaper than the children's clothing in the wholesale market."

Pu Xin Quan said that the international fast fashion brand just entered may not have much influence, but when his customers accumulate and precipitate gradually, they will have a great influence on the development of Chinese children's wear brand.

In the context of global integration, Xu Bo often thinks about the opportunities of Chinese brands. He believes that Chinese brands need not fear international brands.

"My mobile phone has always used cool brands, millet and other domestic brands, our home appliances are made in China, Haier, Changhong.

International brands such as home appliances and mobile phones have not enjoyed national treatment in China and are gradually losing.

Xu Bo said.

He said that many domestic shopping malls and shopping centers do need international brands to decorate their faces. International brands are actually paying low rent and low discount points, while Chinese brands are paying the bills.

But shopping malls offer many preferential policies to international brands. This is a process, and this era will eventually end.

What we need to do is to constantly learn the technology of international brand, learn their operation ability, do well in their brand, and improve their capabilities.

"As long as we do our work well, I believe the future market will still belong to Chinese brands."

Small star brand group is a cross brand, cross brand and cross age multi brand group in Guangdong. The company's CEO summit says that the company's development concept is "China designs global manufacturing".

According to the summit, children's shoes and children's shoes made by the small star brand group are all made in Italy, and these manufacturers are OEM for world famous brands.

The summit said that in the past, international brands sought cooperation with Chinese enterprises, and they only hoped that Chinese enterprises could enter into the Chinese market as their bridge and make profits for them.

Now small stars and international brand cooperation are sharing resources, requiring international partners to open their R & D resources, so that they can not lose to the international brand at the starting line.

According to him, the small star brand group will open stores in Canada at the end of this year, and will open shops in Europe next year and China's Austrian Olympic Games.

"Children's clothing brands in China should force themselves to" go out ".

According to Lin Weijian, Li Guo children's clothing will also open stores in Australia.