Daily Network Chairman Ju Chuanguo: Beauty Platform And Listing Space

　　 Pattern Innovation, marketing innovation, screening spokesmen, widely distributed outdoor advertising, has been low-key operation for 15 years of the bone ash beauty cosmetics business daily network, the recent high-profile abnormal. Ju Chuanguo, chairman of the daily network, told the Beijing Commercial Daily reporter that every day the network will introduce new financing, and next year, we will push the innovative sales mode of "1 hours flash buying". In the view of Ju Chuan Guo, 15 years of operation experience and long-term cooperation between the more than 600 beauty brand suppliers are the most valuable resources of every day net. However, just like the star's "idol burden", the experience of the past 15 years can be both wealth and cumbersome for every day net. All this depends on the judgement and cater for the future trend of the business.

Introduce new financing

For the recent positive market strategy, Ju Chuan states bluntly, as rumors say, every day network is negotiating new financing. In his view, the listing of jumei.com is of great significance to the beauty business platform including the daily network. "Many people think that the United States will be listed on the market, and other beauty makeup providers will not have the chance. The successful listing of poly is that the market recognizes the industry. The scale of the cosmetic market is about 400 billion yuan, which is enough to accommodate two or three listed companies. Every day, the Internet will also be listed on the stock market independently and will deepen the market of beauty makeup.

Starting from 1999, we struggled silently until 2013, when we saw the rising stars landing in the US stock market. The state of mind of Chuan Chuan was quite calm. "The electricity supplier is like this, trying and adjusting constantly. I don't think we missed anything. There are still many opportunities." But Guo Chuan also admitted that before the enterprise style is more pragmatic, brand marketing is not strong enough, the network will adjust the market strategy every day, become more active, from social brand marketing, mobile Internet fun sales promotion, to subway advertising, road signs advertising and so on have been on-line, endorsement is also in the sea election.

"1 hours Flash purchase "

The most urgent need is a new mode of daily network, which wants to be listed independently and is about to introduce new financing. This time, Chuan Chuan is trying to buy 1 hours.

A few days ago, the "1 hour flash purchase" was launched online. Compared with the current group buying, the flash shopping mode is more extreme. The biggest difference is the flash buying time and the new time from a few days to 1-2 hours.

During the past two or three months' trial run, Ju Chuan states revealed that the "1 hour flash purchase" effect is good: "because the resources are more concentrated, the price advantage and shipments are also larger. Sometimes a brand can sell for 1 hours in a 5 day period."

Some analysts believe that the advantage of "1 hours flash shopping" is to increase the utilization efficiency of website resources and stimulate impulse consumption at the same time. However, vip.com and other electricity providers have a discount sale time for several days, so a sale can accommodate more products. "1 hours flash purchase" to do well, the requirements for selected products are more stringent. Moreover, this mode requires higher brand combination and shopping guidance ability of the website, and needs more powerful data to support it.

Acquisition of small beauty

In the view of Ju Chuan Guo, after 15 years, although every day network has missed some opportunities to stand at the draught, it has accumulated the advantages of operation brand and supply chain.

"Our core competitiveness is professionalism and focus. We are still focusing on the field of beauty, hoping to become a deep and vertical platform for beauty." Ju Chuanguo disclosed that every day net hopes to extend longitudinally, the upstream and downstream of the joint industrial chain, more cooperation and interaction with brands. At the capital level, every day network hopes to acquire some companies related to the beauty makeup industry. The current promising platform is the small beauty makeup platform and mobile Internet content providers.

In addition, the daily network will also jointly government departments and authorities to set foot in cosmetics identification. Beijing Business Daily reporter learned that many of the current beauty dealers are playing the "genuine" brand, and provide genuine insurance for insurance companies, but once consumers really doubt that the source of goods purchased is not correct, they often encounter no identification. "We will get a exclusive appraisal room jointly with the manufacturer to provide authoritative identification to consumers' products and act as consumer rights vouchers." Ju Chuanguo said that at present, the network has been combined with more than 50 manufacturers every day, and is negotiating with the authoritative government departments. "The project has been started, and it will be seen after half a year."