Multiple Shopping Centers Adjust Formats To Enhance Competitiveness

A

Shopping centres should be social networking. Family Center

The latest research released by Gao Li International shows that the total retail sales of social consumer goods in the first quarter to the three quarter were 574 billion 264 million yuan, up 12.5% from the same period last year, and the growth rate was faster than the first half. As a result of the traditional peak season of consumption in the end of the year, the retail consumer market in Guangzhou has recovered somewhat in the first quarter of this year, and the overall retail property rental market has shown a healthy performance, rising in the first half of the year. From the clothing, catering, entertainment and other formats, brand leasing demand rose. The average rent of the first floor of the shopping mall was 724.7 yuan / square meter / month.

Many core business circles continue to upgrade their competitiveness through format or theme positioning. For example, the Victoria Plaza, located in Tianhe Road, takes the fast fashion brand UNIQLO as the core main store, spanforming into the VT101 fast fashion experience center; the fashion Tianhe continues to deepen the experiential shopping trend through the scarecrow farm. Through the adjustment of format, the good Plaza has introduced leisure food brand Kaiser, life collection shop and so on. The shopping centers in the surrounding business circle mainly focus on the introduction of leisure and entertainment formats, such as Broadway, the first shop in Guangzhou to choose to enter the Cade square in Baiyun New Town; Venus KTV site in Panyu District Liyuan Xintiandi, with an area of 5000 square meters.

"Shopping centers should be places where social activities, pleasures and family ties are gathered. They are the carriers and carriers of urban spiritual and cultural life." Liao Junxiong, general manager of Cade's brand strategy communication, said Singapore's famous commercial real estate developer. Zeng Li, director of Southern China regional research department, predicted that economic growth and slow growth of retail sales of social consumer goods would make retailers more cautious. At the same time, the convenience of international logistics enhances the influence of the international e-commerce platform, and further aggravate the competition among retailers. The overall demand for leasing market is expected to remain stable in the next 12 months, and quality brands will continue to expand steadily. In addition to fast fashion and catering tenants, the expansion needs of other experience tenants, such as bookstores, personal care and children entertainment tenants, will continue to increase. Gao Li International pointed out that, influenced by factors such as consumption patterns, traditional shopping center formats and so on will face challenges. As shopping centers increase the proportion of experiential and family consumption formats, the development of shopping centers will form a new format in the future.

B

Many luxury brands favor Tianhe business circle

Recently, the development trend of high-end brands in retail industry has exceeded the performance of ordinary brands in Guangzhou. According to the research on the index of Tianhe Road commercial circle jointly issued by relevant departments, scientific research institutions and Tianhe Road chamber of Commerce of Guangzhou City, with the opening of the high-end commercial project of Taigu Hui, the number of luxury brands in Guangzhou has been improved qualitatively, and Tianhe Road commercial circle has also become the preferred target market for many well-known retailers and commodity carriers at home and abroad. In the third quarter, Tianhe Road business circle lease was more active. The main leasing spanactions included Givenchy's first boutique in Guangzhou, clothing brand I.T&A BATHING APE, catering brands such as TWG tea and Ding tafeng restaurant, skin care brand Fresh and so on settled in Taigu Hui. Fashion brands such as MOUSSY, SLY and VICTORIA S SECRET have settled in Tianhe square.

Insiders predict that in the future, with the completion of the Zhujiang New City office building, the number of white-collar workers working here will gradually increase, and the retail market will be increasingly mature. The new shopping center completed in Zhujiang New Town will also have more high-end brands for the first time to visit Guangzhou.

C

　　 Tianhe River But the expansion trend is obvious.

The analysis shows that, with the intensification of competition in shopping centres in the central area, and the expansion of Guangzhou's urban expansion, the population and consumption power of the surrounding areas have gradually increased. Many commercial real estate developers have chosen to drop out in the surrounding areas of the city, such as the future of Japan's AEON dream city or the knowledge city of Guangzhou. Wanda plans to invest about 50 billion yuan to build Wanda cultural tourism city in Huadu, Guangzhou.

It is expected that next year's Kai de Yun Shang project leader in Baiyun District, who opens next year, also said that Guangzhou has formed a unique business pattern of Tianhe business circle. However, at the same time of commercial prosperity, Tianhe business circle also had too much emphasis on shopping functions, shortage of land resources, and difficulties in new large commercial real estate developers. While the core region continues to grow, the trend of expanding retail business in Guangzhou is also very obvious. For example, the Baiyun New Town in the north, with a population of over 1 million, has a reasonable distance from the Tianhe business circle to more than 10 kilometers. It is a newly formed business gathering area in Guangzhou except the Zhujiang New Town. There are Wanda Plaza, five apron and other shopping malls in the district for many years, which is a good choice for new shopping centers.