Home Textile Terminal Sales "Hot Gas Ppiration"

Hua Tang: at present, all the home textile counters in the shopping mall have warmed up all kinds of winter household textile products in good time, and the sales situation has gradually entered the good world.

Roley, Bao Nan, Hai Dan Dan...

A number of home textile brand exhibition beds are covered with seasonal bedding products, such as thickened 4 piece sets, and colors are mostly in warm colors. Apart from the new products, many counters have recently withdrawn from different forms of promotional activities, aiming at the "cold winter economy" to stimulate sales of products before Christmas and new year's day, attracting many nearby consumers to come and buy.

For example, Bao unadorned home textile launched "year-end poly" Hui, "warm core activities", a variety of winter bed products, blankets, quilt core, pillow core are involved in activities.

Larger; mercury home textile price of 1660 yuan cotton polishing 4 pieces, the current price of 498 yuan, the original price of 2999 yuan of down quilt, the current price of 1199 yuan, the original price of 2198 yuan wedding jacquard 8 sets, the current price 1099 yuan; Hai Shi Dan ton's silk, wool, cotton, fiber core are also selling at a discount price.

Reporter: what are the prices of winter textile products sold in the counter?

Hua Tang: at present, the winter household textile products sold in the home textile special stores in the shopping mall include bedding sets, pillow cores, quilt cores, towels, blankets, carpets, household clothes, etc. the brands and prices are also quite different. Different categories of products range from 100 yuan to several thousand yuan, high and low grades are available, providing consumers with great choice space.

In addition to brand factors, material is also an important reason for the difference in prices of home textile products in winter.

Products, for example, the core price of fiber filled is the lowest relative price, the core price of cotton is slightly higher, but it is also within the budget of ordinary consumers. In addition, cotton is more traditional, natural, and belongs to the best choice of Wumart, so sales have been good. Sales of camel hair are also good. Many consumers reflect that camel hair is warmer than wool quilt and down quilt, and it does not overflow.

The price of the camel's hair and wool is basically around 2000 yuan, such as the price of 1980 yuan for a piece of wool from the home textile, and the most expensive silk. The average selling price is several thousand yuan. For example, a silk on Luo Lai exhibition rack is priced at 5999 yuan, and the core of these two materials satisfies the needs of the high-end consumers.

However, in recent years, with the increasing attention to home textiles and the improvement of the quality of life, the slightly high-end household textiles have gradually entered the homes of ordinary people.

In addition, the use of new materials and new elements in home textile products has also become a popular trend. Wood pulp fiber, microfiber, bamboo fiber, soybean protein fiber, milk fiber...

Reporter: what material and price products will consumers choose?

Hua Tang: compared with consumers who choose to buy home textile products in supermarkets, consumers who come to shopping mall shoppers are more concerned about brand and style design.

The special guide shopping guide pays special attention to the collocation of colors, styles and materials in laying and laying beds, so as to cater for the diversified needs of consumers.

We have observed that consumers generally think that the most important thing is to warm up household textiles in winter.

This is also verified by the current sales situation of various counters: warm colors, thickened fabrics, bedding products, wool quilts, silk quilts and feather quilts are popular products.

As Christmas and new year's day are approaching, the home textile products with holiday elements are also favored by consumers. For example, towels, children's blankets with children's designs and children's blankets with animated themes are the gifts that mothers choose for their children. Bedding sets, household accessories and quilting products are good choices for home furnishings and festivals.