Taiping Bird: Walking Between Art And Fashion

The weakness of the overall design strength of Chinese women's clothing is one of the main bottlenecks of women's clothing industry. Women's clothing has the characteristics of novelty design, high timeliness, short cycle and fast change. This requires enterprises to have a strong ability to design and respond to the market. Plagiarism Unable to form their own brand style.

At this point, Pacific bird From the beginning of the birth of women's clothing, she realized the importance of establishing her own style.

For a long time, Taiping bird's clothing has been adhering to the fashion strategy, focusing on product development and design, integrating the most popular fashion elements and brand styles into product design and brand building. Core competitiveness 。 At the same time, the company has also developed a fashion design team with fashion sensitive touch, innovation ability and internationalization. The design team will take part in international fashion week such as Paris and Milan every year to catch the international fashion elements, and gradually form three series of "STYLE", "SHOW" and "STREET" with unique fashion features and clear positioning. Every year, a total of 2500 new products will be released to the market.

Taiping bird also actively draws inspiration from art. On the 2014 Ningbo International Fashion Week held recently, Taiping bird made a new way to create ideas, skillfully combining pop art and brand characteristics, fully showing the possibility of changing and compatible fashion, art and space, reflecting the rich internal characteristics of the brand, and creating a brand distinctive personality attitude.

At the same time, for the popular theme of environmental protection in the world, Taiping bird dress shows its attitude. In the exhibition hall, the appearance of animals such as elephants, which has been processed by art, expresses the concern of the brand on ecology and nature, and embodies the social concern of the brand.

Not long ago, Taiping bird launched a new LOGO. According to the person in charge of the brand, the inspiration of the new LOGO is derived from the ancient legend, and the legend of the sparkling bloom in the bath fire symbolizes the mysterious and eternal evolution.

Related links:

Since its establishment in 1995, the founder of Zhang Jiangping has maintained a strong adherence to brand value and spirit. Corporate culture is the source of this persistence. In June of this year, the launching ceremony of Taiping bird's "new culture and heart heritage" corporate culture was held, and a new corporate culture that had been investigated for nearly a year was released. It strives to make Taiping bird into an excellent fashion brand retail companies.

Advocating fashion attitude rather than simply selling products, Pacific bird's implementation of enterprise development is always an interpretation of people's lives. Today, with the brand differentiation of the market and the high coverage of the three tier cities across the country, Taiping bird is expanding at an alarming rate, and its brands are developing strongly in various market areas. Taiping bird, a heavy brand and strong culture, is changing the development concept of this traditional industry. It also indicates that the great era of national fashion has arrived.