Han Du She Makes Fashion Brand Incubation Platform To Create New Business Opportunities

On December 4th, Zhao Yingguang, Korea's CEO, said at the ninth annual meeting of China online retailing that at present, Korea has 14 brands, and the brand of Han Du group has reached twenty.

Zhao Yingguang said that Korea's clothing house should be a fashion brand incubator, and the supporting system of this platform is the single product whole operation system based on the group system.

According to him, Han now has more than 270 groups, a group of 1-3 people, and in the smallest business unit, to achieve the unity of responsibility, power and benefit.

HSTYLE is revealed as

The main brand of a company has the largest sales base, its strategic significance is on the scale, and the strategic significance of other brands with different subdivision lies in making money.

So the mode of Korean capital is basically the scale of the main brand, making money from the sub brand, and making a profit by making a profit.

Generally, the first year of a sub brand is about 10%, second years flat, and third years.

"We do the main brand, a brand that does not take profit as the core demand. With the increasing number of intermediate brands and more profit, the profit margin of the main brand will be lower and higher.

But you have to have the potential brand, and at the same time you must have a profitable brand to form a combination.

Development. "

Zhao Yingguang said.

It is understood that this session has been held today at the century Jin Yuan hotel in Chongqing.

The meeting focused on the theme of the annual meeting of "how to take advantage of the real estate business", and discussed and discussed the topics such as "big situation: good or bad?", "electricity supplier industry: OK?"

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In response to a large number of user enquiry of dual 11, Sun Pingping told reporters that customer service has prepared targeted detailed replies in advance of the general problems of users. At the same time, with volunteers from all departments and students participating in support, there are more than 800 customer service teams before and after sales.

"From 8:30 on the morning of 10, to six o'clock this morning, after everyone had rested for two hours, she started work again at 8, and was really tired and squinted on the table or in the temporary dormitory."

Sun Pingping said, "it is estimated that from 10 to 12, customer service must go to work in black and white."

In addition to the real-time updating and adjustment of the page and the busy Reply of customer service in the background, all the rooms in a hotel near Qihe warehouse in Qihe, Dezhou, Qihe, Shandong, and the staff of more than 1000 people, should deal with massive flood promotion in Qihe warehouse.

At present, Korea has nearly 60 thousand square meters of warehouses, but in the double 11 period, the volume of shipments is huge. There is still a possibility of burglary. Han Du's practice is to lease the new warehouse urgently, specially dealing with the burst pressure of double 11.

And cooperate with the major logistics and express companies to ensure that they can sell at any time at any time.

In order to mobilize all 11 of the total mobilization, the Korean family has been preparing for nearly half a year.

In June 6th this year, Han dafi house started the double 11 project this year, and after that it has been polished for many years: in July 8th, the planning side of the product was readjusted to improve the stocking effort again; in July 17th, the double 11 special contributions were made; until the middle of October, the double 11 pre-sale was officially opened.

In this process, Wei Shikuan told reporters that his visual design team started about 3 months ago to launch all kinds of poster design of double 11 and three wave preheating page design, almost one day in double 11 months, working overtime until late at night.

According to the prediction of Han Du Yi house, double 11 drainage mainly depends on preheating, and about 60% to 70% of the 11 sales volume comes from goods collected by consumers during the preheating period or shopping cart.