Beckham Launches Personal Brand To Overcome Clothing Limitation

The Global Brands Group Holding Ltd., which was spun out of Hongkong's 00494.HK group in July this year, announced that it will set up a joint venture with retired football star David Beckham and American reality TV American Idol producer Simon Fuller, promoting the consumption of consumer brands in the world with the goal of building the world's largest brand.

"The reason why the three parties join hands is to make the brand go global, so it will appear in all parts of the world, including Asia, Europe and the United States." Le Yumin, vice chairman and chief executive officer of Li Biao brand, said.

Le Yumin pointed out that the brand includes different categories of products, not only limited to Sportswear , Underwear And men's clothing, and positioning is not in luxury consumer goods. The cooperative brand owns 50% stake in the joint venture company, and the remaining 50% are owned by David Beckham and Simon Fuller. Le Yumin declined to disclose the relevant figures of investment, and the group had no need to raise funds for the time being.

In addition, the conference also announced that it would cooperate with more sports entertainment stars to launch other brands in the future, but did not disclose specific plans.

This is not the first collaboration between Simon Fuller and David Beckham. As a former agent of the Spice Girls spice girls group, he is also currently planning the business of "Beckham family".

In April this year, he worked with David Beckham to work with Diageo PLC (DGE.L), the world's largest wine company, to launch a single grain whisky called Haig Club, which is a single grain whisky. You can see Beckham's photo of her on behalf of the website.

Perhaps for David Beckham He can finally do something about himself, just like what Vitoria has always done.

In his interview with Bloomberg Television, David Beckham said that having his own brand would give him more initiative and more iconic and personalized things in stimulating creativity.

The former British soccer player has been able to take over his 20 years of sporting career in French football club Paris Saint Germain. He has been a spokesperson for the major brands. Besides being a brand ambassador of Adidas for many years, he also owns the Swedish fast fashion brand H&M underwear and swimsuit series, and Coty's agent's perfume series advertising contract.

In 2013, the US website Business Insider released a list of the global football players' income, of which Beckham ranked first in the annual income of 50 million 600 thousand dollars.

The company currently operates more than 350 licensed brands and over 100 management brands, mainly involving fashion, footwear, accessories, etc. The 350 franchise brands include Calvin Klein, Quiksilver, Under Armour, Tommy Hilfiger, Reebok, Coach, etc.