Interpretation Of Location Selection For Specialty Stores

(1) central business district. There are central business districts in every city, where shops are built up, and boutique clusters are made up of pure commercial blocks of a certain scale.

In the central business district, there are always a few (one or several) department stores as the core, surrounded by small and medium-sized shops. The area is expensive, customers are mobile, and the business circle is widely distributed. Many businesses are mainly selective commodities, and food stores are only the foil of the central business district. The central business district is generally located in the heart of the city and has a long history of formation.

(2) non central business district. A non central business district refers to a commercial district distributed in a non central location of a city. There are 3 or 50 shops, often centered on a large store, no matter the size, prosperity and quantity of the commercial blocks are inferior to the central business district. The rent of the site is much lower than that of the central business district, and the profit generated by the store is greatly reduced.

(3) residential business district. Residential business district refers to the shopping street near the residential area, which is mainly based on the commodities needed by the residents nearby. There is always a medium-sized comprehensive store, supplemented by twenty or thirty stores that supply daily necessities and food. The supply of residential commercial areas is generally around thirty thousand people, mostly located in the center of a residential area. It is only a foil for residential areas with distinct characteristics of life.

2, choose the basis

The choice of the location of the exclusive store should mainly consider the business objectives, store type and the future of development.

(1) business objectives. Each franchised store should have its own business objectives, such as profits or sales. Japan's stores have sales of 2 million yen per year (3.3075 square meters) per year, even if business is booming. Every franchised store must identify customers in order to achieve its business objectives. The distribution of customer groups is closely related to geographical location. The central business district often provides customers with large mobility, higher expenditure and higher level; non central business district provides stable, middle level customers; the residential business district provides customers with ordinary office type. Generally speaking, the central business district will create high sales and high profits. But this is not exactly the case. Some stores in central business district have a lot of sales, because the rent is too expensive, the cost of operation is too high, and only a small profit has been achieved.

Under consideration Business objectives We should consider not only the sales volume per unit area, but also the sales volume per unit area. High profit We should also consider the sales volume achieved by everyone. The minimum standard of success for Japanese stores is 800 thousand yen or more per flat (3.3075 square meters) per year. Sales of each person should exceed 2 million 500 thousand yen. In general, efforts should be made to achieve intermediate standards, that is, sales of 1 million 200 thousand yen per flat, and the sales volume of each person should exceed 5 million yen.

(2) shop type. Exclusive shop Shop type determines the location choice. Popular clothing stores, cosmetics shops, perfume shops and so on are best chosen in the central business district or clothing street; food stores and fruit shops are best located in residential commercial areas; jewelry stores, jewelry stores and handicraft shops are best located in high grade commercial districts. In addition, the same or similar stores can be clustered in the same business district to form the scale advantage of attracting customers, and avoid exclusive stores that are exclusive to each other.

(3) development prospects. The location choice of exclusive stores should be considered in regional development. In some areas, due to inconvenient transportation, they will go to depression and neglect. New stores should avoid such areas and not be confused by their eyes and prosperity. On the contrary, some of the newly developed, overall layout and preparation of the business district with modern characteristics are at the initial stage, but they have boundless prospects. The stores will be crowded into the area earlier, and the future development of the private sector can be expected.